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5 Great Tips For Your New Business
Tony Couch from isCompliant
is a former Business Gateway business
advisor who has helped many people who wanted to know how to start a business
but needed top notch business advice. Tony knows only too well how many of
those small business ideas fail within the first few years of starting so he
agreed to share his insights on how individuals starting a business can plan
for long term success by putting quality at the heart of their small business
One. Apply the concept of “excellence and free from defects” to your small
business ideas. Gain the customer satisfaction, trust and enhanced reputation
that will follow. Enjoy the confidence that repeat business brings, relish
recognition for quality and benefit from the rewards. Put simply - Strive to
deliver the best product or service for your customer that you can.
Two. Let customer focus drive your small business. Demonstrate regular
improvements by using your awareness of your client’s requirements,
developments in technology and trends in the market to work out ways, no matter
how small, to regularly have something new to say or offer – things like an
update to your website, running a competition, boosting security or improving response
Three. Involve your customers and staff. Customers today expect your
product or service to meet their expectations and will soon let you know when
it doesn’t. Your reputation will be gained – and better remembered – not only
by your product or service, but more as a result of the actions and behaviours
you and your staff use. What you do is important, yes – but the way you do it
is what will stand out and be remembered. Build your reputation on this
approach and seek feedback for new inspiration.
Four. Achieve Recognition – again not just for your product or service.
Try doing something meaningful in your community, achieving an award or being
genuinely certified through an approved international quality standard are
great ways of demonstrating your professionalism. So many businesses have
prospered on the back of such recognition.
Five. Enhance your reputation to aid promotion and sales – Be bold but
not brash. Developing your reputation will only generate the rewards you
deserve if you do things that remind people of your successes and achievements.
Using websites, videos, blogs, networking and social media are great ways to
share feedback and testimonials to underpin your professionalism and get your
quality message across.
So now you know how to start a business with the aim of long term success.
Today's post is based on a seminar presented by Liz Melville to a packed room during the Social Media and Marketing Show in Edinburgh in July of 2015. Liz has built three businesses using social media and currently runs her own Social media company helping clients to use social media effectively to generate real sales. However, the trick on Facebook, as you will discover below is not to SELL, SELL, SELL. You can watch the video I took of Liz's seminar (you'll get more details by watching) or you can read the summary that is the post below. Whichever you prefer I suspect it will change the way you use Facebook.
Research your ideal customer You need to know who is your ideal audience. Who do you want to find? You have to know who you’re looking for on social media. You might say, it’s everyone, but you would be wrong, that’s not your ideal audience. You need to think about who you really want to talk to and reach on Facebook and then tailor your message to them. So you need t…
Colour is more important to your business than you might
think. If you get it right you can influence your customers positively but if
you get it wrong your business will suffer as you give out the wrong message to
the wider world about your brand. The colours you use can significantly
influence potential customers when they judge you, your company and your product.
Apparently almost 85% of consumers claim the colour was the primary reason why they
bought a particular product. In the case of Heinz they made an extra $23m by
changing the colour of their ketchup, but more on that later. Colour can also
help create the story about your brand. If someone has no prior knowledge of
your business the colour and design of your logo will influence their
perception of your brand. Changing the colour alone can also change the brand
With the importance of colour in mind I spoke to
interior designer and colour consultant Jane Chrumka from Harmony Ridge Interior