5 Great Tips For Your Best Company Colours
Colour is more important to your business than you might think. If you get it right you can influence your customers positively but if you get it wrong your business will suffer as you give out the wrong message to the wider world about your brand. The colours you use can significantly influence potential customers when they judge you, your company and your product. Apparently almost 85% of consumers claim the colour was the primary reason why they bought a particular product. In the case of Heinz they made an extra $23m by changing the colour of their ketchup, but more on that later. Colour can also help create the story about your brand. If someone has no prior knowledge of your business the colour and design of your logo will influence their perception of your brand. Changing the colour alone can also change the brand personality.
One. Be an individual and apply design and colour specifically for you and your requirements. For example, if you are exhibiting pick out your dominant corporate colour and use it as an accent to draw attention to your stand.
Three. When presenting yourself, for example in a meeting or networking or presentations, think about your wardrobe style and colour. Present to each occasion and with your audience in mind.
|Favourite Colours by gender|
Colours tend to have meanings. In nature red, black and yellow are understood as warning signs of danger. Examples being the garden wasp or the venomous Coral Snake as shown below.
More on Colour & Interior Design
For a little more information on the use of colour I have another video from Jane Chrumka. It is relative short and may help you if you are planning on using colour in your business or home.