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5 Great Tips For Visiting Trade Shows
I am pleased to welcome back Janet Torley of Events forBusiness. Janet was with us a few months ago sharing her top tips on networking.
Today she is drawing on her experience and an event organiser to shed light on
how to get the most from visiting trade shows or business exhibitions.Watch the video or keep reading.
As well as the tip in this blog you may find the following books useful. If you are interested in buying The Beermat Entreprenaur by Mike Southon take a look at my blogpost based on his tips for the perfect Elevator Pitch.
First up is really an obvious tip but one that always seems
to be forgotten by at least a handful of visitors to every trade show. Be
prepared. If you have the opportunity check who the exhibitors are and try and
find out a little about each of them. Whether you are looking for suppliers or
potential customers you may prefer to target those who are geographically close
to you so check out where each business is located. Also part of being prepared
is remember to bring plenty of business cards. I have lost count of the number
of times a visitors has confessed he/she forgot to bring any business cards or
gives a lame excuse that they are waiting for the printer to deliver them.
Business cards are your most basic means of marketing yourself and your company
so make sure you have plenty.
Give Yourself Time
You are not going to get the most out of any exhibition if
you do not give yourself enough time. Before the event take a black marker pen
and block-off at least a couple of hours in your diary, any less and you have
to ask yourself whether it is worth going at all. Popping in to the exhibition
for half an hour just won’t cut the mustard, you need time to go round and chat
with the stand holders and then talk to other visitors. Think of it as an
extended networking event and then dedicate the necessary time in your diary.
You Are Not An
Get this clear in your mind, you are not an exhibitor. You
haven’t paid to have a stand so don’t go along as if you are a stand holder who
has wandered away fro their stand and is still selling. Keep your leaflets to
yourself and don’t try and be sneaky and avoid the exhibitor’s fee. The
business who have booked a stand will probably have paid anything from a
hundred pounds to several thousand pounds depending on the size and location of
the events and they will be less than pleased at you trying to muscle in FOC. So
do not try selling to the exhibitors, apart from you taking up their time when
they should be selling to other visitors you will annoy and cause offence.
Furthermore if you are annoying the exhibitors they are hardly going to be in a
frame of mind to buy from you, you will actually be shooting yourself in the
foot. By all means collect information and details at the event but contact the
people you want to talk to afterwards when they have time to speak to you. If
you want to sell on the day be a good egg and buy a stand and everyone will be
The final tip is an entirely practical one and probably more
applicable to the ladies, who are prone to wearing footwear that looks as an
elegant means of torture than comfort. You are going to be on your feet for a
few hours so wear comfy shoes. If you have a briefcase, laptop case, should bag
etc. do you really need it? Having done it myself I know you will wish you had
left it back at the office so it you can, travel light.
Colour is more important to your business than you might
think. If you get it right you can influence your customers positively but if
you get it wrong your business will suffer as you give out the wrong message to
the wider world about your brand. The colours you use can significantly
influence potential customers when they judge you, your company and your product.
Apparently almost 85% of consumers claim the colour was the primary reason why they
bought a particular product. In the case of Heinz they made an extra $23m by
changing the colour of their ketchup, but more on that later. Colour can also
help create the story about your brand. If someone has no prior knowledge of
your business the colour and design of your logo will influence their
perception of your brand. Changing the colour alone can also change the brand
With the importance of colour in mind I spoke to
interior designer and colour consultant Jane Chrumka from Harmony Ridge Interior
Today's post is based on a seminar presented by Liz Melville to a packed room during the Social Media and Marketing Show in Edinburgh in July of 2015. Liz has built three businesses using social media and currently runs her own Social media company helping clients to use social media effectively to generate real sales. However, the trick on Facebook, as you will discover below is not to SELL, SELL, SELL. You can watch the video I took of Liz's seminar (you'll get more details by watching) or you can read the summary that is the post below. Whichever you prefer I suspect it will change the way you use Facebook.
Research your ideal customer You need to know who is your ideal audience. Who do you want to find? You have to know who you’re looking for on social media. You might say, it’s everyone, but you would be wrong, that’s not your ideal audience. You need to think about who you really want to talk to and reach on Facebook and then tailor your message to them. So you need t…