5 Surefire Tips To Build Your Facebook Page
By using Graph Search you are able to hone in on what your audience wants to hear about. Importantly do not talk about what you want to sell but what they want to hear, that’s the key because most of the time that people are on Facebook they are not there to buy but to have a chat.
- · How many website/blog visitors you can drive from Facebook?
- · How many email subscribers you can get?
- · How many page likes do you want to get?
- · What level of post reach do you want?
- · What percentage uplift in sales?
- · Which Facebook pages do your audience love?
- · Which Facebook Groups might they be in?
Here again, Graph Search is your friend. Use it to hone your customer profile and then go looking for themin the places they hang out on Facebook. For instance search “Groups joined by people who like (insert your business page name)” and then join those groups, where appropriate, join-in the conversation and occasionally mention what you do. People will get to know you and come across to your page.
Great images are like gold dust on Facebook because they grab the attention and will engage your audience. If your audience loves chocolates and you post an image of the perfect Belgian chocolate and have a headline like, “Would you share your last chocolate?” you probably have got the right bait.
Caption competitions are a great way to get engagement. How-to videos and top-tips are very popular and you may have noticed that video is now HUGE on Facebook.
If someone has asked you a question post it and get your followers to answer the question. If you are about to launch a new product ask people what they think, people love to give others their opinion! Post links to other people’s content, you do not have to create everything yourself so reuse other people’s content. How about fan only discounts, your audience will love it. If you have a review or testimonial from a customer put it on your page, it’s great social proof. Put seasonal posts on your page, apart from the old favorites like Christmas, Easter and holidays look up those special days throughout the year. For instance, September the 19th is International Talk Like a Pirate Day, so why not create some posts in pirate lingo “me hearties, a-harr!”
If you want lots of ideas for your Facebook posts download Liz Melville's FREE e-book: 47 Fabulous Facebook Post Ideas for Coaches & Business Authors.
When it comes to ad copy make sure you include your offer and the most important information right up at the top before the cut-off. Ask a question, spark curiosity, or invite people to interact with your advert. Experiment with the length. Some ads work better is they are long while others are more effective if they are short. To find out what works best try A/B testing and then use the one that produces the best results. Also test your images and headlines on your ordinary non-promoted posts to see what is likely to get the most likes, comments, and shares before you use them on an ad. Your image should be 1200 x 628 pixels because Facebook will then optimize it to look good and PNG files work better than jpeg. If you are using text in your image Facebook will screen it to make sure the text only takes up 20% of the image.
If you struggle with creating graphics use canva.com. Use an attention-grabbing headline to get people to click and have a clear call to action. For the best results use sign-up or download as your call to action button. Remember to have a strategy for where you are going to drive the traffic. Remember to play on the pain points or the issues that your customers have – it’s always about them and not you.
- Research your ideal customers. Use Facebook Graph Search to discover their interests and hangouts.
- Have a plan. Be focused on the results you want and how you will measure success.
- Fish in the right pools. Seek out your audience and join in the conversation.
- Create attention-grabbing content your clients will love and want to share.
- Set aside a Facebook ads budget and have a strategy for their use.
As mentioned above this post is based on Liz Melville's seminar at the Edinburgh Social Media and Marketing Show on 8th July 2015. For a flavor of the day watch the very short video below and look out for Liz Melville at 47sec into the video.