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Why Smartphone Video Is Best For Promoting Your Business

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Why Smartphone video is a ‘must have’ for promoting your business

A modern smartphone is like having a film studio in your pocket - yet few businesses take advantage of the amazing technology they already own and use it to promote their products. Now a new online course intends to change all that and get entrepreneurs creating great video. In just a few days, Ayrshire-based Tosh Lubek and Ken McGaffin have signed up over 360 students from around the world for their course, ‘Make Great Videos on a Budget’ which sells for just £20. “Video is the most popular form of content online - from how-to videos, product demos, customer testimonials and more,” says Lubek, “With video, people see you and hear you, they follow your advice and they get to trust you - and then of course, they’re ready to buy from you”. And video can outperform the written word. “Small businesses hate writing about themselves - just ask any designer who’s waiting for copy to get the latest brochure done!” says McGaffin, …