Why Smartphone Video Is Best For Promoting Your Business
Why Smartphone video is a ‘must have’ for promoting your business
A modern smartphone is like having a film studio in your pocket - yet few businesses take advantage of the amazing technology they already own and use it to promote their products. Now a new online course intends to change all that and get entrepreneurs creating great video.
In just a few days, Ayrshire-based Tosh
Lubek and Ken McGaffin have signed up over 360 students from around the world
for their course, ‘Make Great Videos on a Budget’ which sells for just
£20.
“Video is the most popular form of
content online - from how-to videos, product demos, customer testimonials and
more,” says Lubek, “With video, people see you and hear you, they follow your
advice and they get to trust you - and then of course, they’re ready to buy
from you”.
And video can outperform the written
word. “Small businesses hate writing about themselves - just ask any designer
who’s waiting for copy to get the latest brochure done!” says McGaffin, “but
video is immediate and people can have real fun making video. It’s something
everyone can join in with - the founders, the staff and even the customers.”
“The technology in a smartphone is
extraordinary and will make great video just as it is. But spend around £50 on
apps, simple lights and a mic - and you can make professional quality video.
Already, you’re seeing full length movies and television ads made using only an
iphone,” continued Lubek.
Both Lubek and McGaffin have made
hundreds of videos for businesses and organisations and are sharing their
experience in a course that costs just £20. “We are convinced that anyone can
make good videos with a little bit of help,” says McGaffin, “And even if the
business owner themselves don’t have time to make video, there’s sure to be
some budding filmmaker on their staff who would jump at the chance!”
You can get instant access to the course here: Make Great Videos On A Budget.
