Great Videos from Ordinary Businesses - Modcloth Presents: NYC street life
All of the interviewees are engaging, fun and spontaneous, making them very watchable but the editing also helps. We do not see the whole recording from each interviewee before moving on to the next person. The editor has cut out the boring bits and then chopped up the answers from each person and inter-cut them with the answers from the other interviewees, creating a patchwork of answers. The effect makes the content appear shorter, more interesting and accelerating the pace of the video. In a sense keeping the shots a little shorter and inter-cutting with the other interviewees is similar to the fast cutting of an action sequence in a movie, it drives the story forward and makes it more exciting.
Also notice the editor has included handheld footage of New York street scenes, taxi interiors, and superimposed light leaks to help give a trendy contemporary feel, which reflects what Modcloth is about. But those street scenes also give the video and Modcloth a geographic location - undeniably New York City.
from this video
Grab a mic, get a buddy to point the camera, grab lots of people and keep asking questions, even strange and bizarre ones. If you don't have anyone handy to hold the camera, put your smartphone on a selfie stick. When you get to editing the footage, keep the most interesting and funniest comments and ditch the turgid moments. Plus, if you do something stupid of daft keep it in, your viewers will love it. They will switch off if presented with the mundane, it’s the unusual or unexpected that keeps them watching.
The key to getting some really great material in a Vox Pop is not to warn your subject about your questions in advance. Even better, introduce an unrelated question that will catch your interviewee off-guard. Without time to think they will seem spontaneous, revealing and entertaining. If the questions and answers are quite contentious you may even spark a strong reaction in your viewers and stimulate a good amount of comments and debate.