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Showing posts from April, 2017

Why you need to use YouTube Cards and End Screens

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YouTube Annotations. They are a bit like Marmite, you either love them or you hate them.
As a viewer you may think they are ugly and often hide the video you want to watch. But if you are a YouTube creator you will know annotations have been one of your best friends. When introduced by YouTube they helped Creators grow their channels by encouraging fans to subscribe, lead them to other related videos, boost comments, likes and shares, Annotation can even facilitate the sale of merchandise. So if Annotations are so good, why is YouTube doing away with them from Tuesday May 2nd 2017?
The big problem for Annotations is that they are old technology that does not work on mobile. Annotations were introduced in 2008 when our e-lives were firmly tied to desktop computers. Mobile networks were relatively slow and streaming HD videos to your phone was a bizarre notion for most people. Almost ten years later everything has moved on. Desktop viewing has been overtaken by mobile and annotations have…

Why Your YouTube channels Needs 10,000 views for adverts

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So you want to make money online and you think an easy way to do that is create video content, upload it to YouTube and monetize it with ads. Well hold on there, the goal posts have just shifted. YouTube has just changed some of its rules about YouTube Partner Program membership.
YouTube has introduced changes it hopes will address the concerns of some heavy weight advertisers who recently discovered their adverts had been appearing beside videos that promote hate, extremist views and terrorism.
Obviously major brands do not want to be associated with such material but the is a further twist. Some of their advertising budget is being shared with the hate speech creators. Effectively, major advertisers fear they are inadvertently helping to fund and facilitate individuals and organisation whose views are highly divergent from those of their brands.
With around 250 companies quitting Google’s ad platforms, estimated by some to be worth about $750m in lost revenues, it is no surprise that G…