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Showing posts from July, 2017

Why you need to move to Cards & End Screens

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If you're creating video content on YouTube I hope you are taking full advantage of YouTube’s free marketing tools. Of course they don't call them that. They call those tools Cards and End Screens.



If you haven't visited YouTube for a while you may not have heard of either End Screens or Cards. But you probably will have heard of Annotations, or at least seen them on videos. But here's the thing, Annotations are NO MORE. Annotations RIP. As of about May of 2017 YouTube Creators haven't been able to create new annotations, nor can they edit existing annotations (with the exception of removing them from videos).

Oh no! Annotations were great, at least for Creators, who sadly seldom used annotations in a subtle way. Nonetheless, annotations were useful for Creators. They were a boon; I could use them to link to my website’s landing page or squeeze page. In fact, I could link to multiple websites, although YouTube didn’t really want anyone to know about that.
So why has Y…