tag:blogger.com,1999:blog-84250020579769319192024-03-05T07:07:44.326-08:00Videoeezy from Tosh Lubek ProductionsWe share great video production tips and teach you how to make video, especially online marketing videos. We want you to record video like a pro using simple tools like your smartphone, which is like having a movie studio in your pocket. We'll help you improve the quality of your video and sound. Mostly we recommend using free tools but sometimes it makes sense to spend a little money to avoid wasting your time.Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comBlogger51125tag:blogger.com,1999:blog-8425002057976931919.post-164365258337788142023-01-27T09:16:00.001-08:002023-01-27T09:16:30.544-08:00How to Update Your Zoom Handy Recorder Firmware to Latest Version<span style="background-color: white; color: #050505; font-family: "Segoe UI Historic", "Segoe UI", Helvetica, Arial, sans-serif; font-size: 15px; white-space: pre-wrap;">In this video, I show how to update the firmware on your Zoom Handy recorder to the latest version. This way you can take advantage of fixes to known bugs and new features that have been added to your recorder.</span><div><span style="color: #050505; font-family: Segoe UI Historic, Segoe UI, Helvetica, Arial, sans-serif;"><span style="font-size: 15px; white-space: pre-wrap;"><br /></span></span><div><iframe frameborder="0" height="270" src="https://youtube.com/embed/Yt9Y6bPIhmI" width="480"></iframe><div><br /></div><div><br /></div></div></div>Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-21079739712663464962019-12-13T19:38:00.007-08:002023-01-21T19:08:19.354-08:00Making a DIY Dead Cat<div dir="ltr" style="text-align: left;" trbidi="on">
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Have you ever wondered how professional filmmakers and TV crews can film out of doors and get really good audio, but when you show a video on your camcorder or smartphone even the lightest of breezes spoils the sound?<br />
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Wind noise in outdoor recordings really sucks.<br />
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That constant thumping of the wind against the microphone is at least distracting, at worse it makes listening really hard to do.<br />
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Fortunately, there is a way to protect a microphone from wind noise. It's called a dead cat.<br />
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You can find many examples on eBay and Amazon but it's also easy to make one yourself, both cheaply and quickly. You can find videos on YouTube that show you how and there are a number of blog articles that not only explain what these dead cats do and how they do it, there are some that actually show you how to make your own <a href="https://www.diyvideostudio.com/mic-fuzzy-thing/" target="_blank">DIY dead cat</a>.<br />
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If you don't have the time to make your own dead cat, take a look on Amazon. Here's an example for<br />
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<span class="a-size-large" id="productTitle" style="box-sizing: border-box; line-height: 1.3; text-rendering: optimizelegibility;"><span style="font-family: inherit;">the very popular <a href="https://amzn.to/2YKPwbT" target="_blank">Rode VideoMic Pro plus</a> microphone.</span></span><br />
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<a href="https://www.amazon.com/Rode-Microphones-Artificial-VideoMic-Microphone/dp/B07D14L3LH/ref=as_li_ss_il?crid=UI5BM1HZYS2S&keywords=dead+cat+for+rode+videomic+pro+plus&qid=1576294312&sprefix=dead+cat+for+roDE,aps,256&sr=8-1&linkCode=li3&tag=toshlubeprod-20&linkId=8963dc00e48ee2245a58d4b361418124&language=en_US" style="clear: left; color: #111111; float: left; font-weight: 400; margin-bottom: 1em; margin-right: 1em; text-align: center;" target="_blank"><img border="0" height="316" src="//ws-na.amazon-adsystem.com/widgets/q?_encoding=UTF8&ASIN=B07D14L3LH&Format=_SL250_&ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=toshlubeprod-20&language=en_US" width="320" /></a><br />
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<span style="background-color: white; color: #111111;">Please note. Videoeezy </span><span style="background-color: white; color: #363940; font-size: 16px;">is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and linking to Amazon.com. As an Amazon Affiliate, I earn from qualifying purchases. Videoeezy blog may also contain other affiliate links and may be compensated for referring traffic and business to these companies.</span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #363940; font-size: 16px;"><br /></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #363940; font-size: 16px;"><br /></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #363940; font-size: 16px;"><span style="color: black; font-family: Arial; font-size: medium;">ABOUT THE AUTHOR: <a href="mailto:tosh@toshlubekproductions.co.uk" target="_blank">Tosh Lubek</a> is an award-winning writer/producer and founder of <a href="http://www.toshlubekaudio.co.uk/" target="_blank">Tosh Lubek Productions</a>, a company based in the West of Scotland that creates <a href="http://www.toshlubekaudio.co.uk/Web-Video-Testimonial.html" target="_blank">website videos and radio advertising</a> for clients across the UK and Ireland. Tosh also writes for <a href="http://DIYVideoStudio.com">DIYVideoStudio.com</a> and <a href="http://KitchenAcorns.com">KitchenAcorns.com</a></span><br style="color: black; font-size: medium;" /><br style="color: black; font-size: medium;" /><span style="color: black; font-family: Arial; font-size: medium;"><a href="mailto:tosh@toshlubekproductions.co.uk" target="_blank">Tosh Lubek</a> can be contacted on <b>01292 570823</b> or through his website </span><a href="http://www.toshlubekproductions.co.uk/" style="font-size: medium;"><span style="font-family: Arial;">http://www.toshlubekproductions.co.uk</span></a><span style="color: black; font-size: medium;"> </span></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #363940; font-size: 16px;"><br /></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #363940; font-size: 16px;"><br /></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #363940; font-size: 16px;"><br /></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="background-color: white; color: #363940; font-size: 16px;"><br /></span></div>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-40023402942177343772019-06-19T11:43:00.002-07:002023-01-21T19:34:29.571-08:00Filmic Pro Presets<div class="separator" style="clear: both; text-align: center;">
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If you have just started using FiLMiC Pro you may not have looked in detail at the FiLMiC Pro presets that you have available by tapping the gearwheel icon.<br />
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But why would you bother with FiLMiC Pro Presets?<br />
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Quite simply because they offer quick access to all your regularly used settings.<br />
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So why does that matter?<br />
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Quite simply because creating and having a library of presets that you can quickly access will enable you to accelerate your workflow. Not only that, but you'll also be able to take advantage of any video opportunity you come across.<br />
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DIY Video Studio has an article that lists the <a href="https://diyvideostudio.com/filmic-pro-presets/" target="_blank">FiLMiC Pro presets</a> and settings.<br />
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Download the FiLMiC Pro apps</h2>
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<a href="https://apps.apple.com/in/app/filmic-pro-manual-video-camera/id436577167" rel="nofollow" target="_blank">FiLMiC Pro</a> is available from the AppStore for iOS devices and through iTunes.<br />
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You can also download FiLMiC Pro and FiLMiC Remote as the <a href="https://itunes.apple.com/gb/app-bundle/filmic-pro-camera-kit/id1144188140?mt=8" rel="nofollow" target="_blank">FiLMiC Pro Camera Kit</a>. The addition of FiLMiC Remote is a great way to use a second device as an external monitor and remote control. A must have for any self shooter using the good quality rear facing camera on their iPhone or iPad.<div><br /></div><div><br /></div><div><span style="font-family: Arial;">ABOUT THE AUTHOR: <a href="mailto:tosh@toshlubekproductions.co.uk" target="_blank">Tosh Lubek</a> is an award-winning writer/producer and founder of <a href="http://www.toshlubekaudio.co.uk/" target="_blank">Tosh Lubek Productions</a>, a company based in the West of Scotland that creates <a href="http://www.toshlubekaudio.co.uk/Web-Video-Testimonial.html" target="_blank">website videos and radio advertising</a> for clients across the UK and Ireland. Tosh also writes for <a href="http://DIYVideoStudio.com">DIYVideoStudio.com</a> and <a href="http://KitchenAcorns.com">KitchenAcorns.com</a></span><br /><br /><span style="font-family: Arial;"><a href="mailto:tosh@toshlubekproductions.co.uk" target="_blank">Tosh Lubek</a> can be contacted on <b>01292 570823</b> or through his website </span><a href="http://www.toshlubekproductions.co.uk/"><span style="font-family: Arial;">http://www.toshlubekproductions.co.uk</span></a> <br />
<br /></div>Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-86040766912022651842017-07-28T04:49:00.003-07:002023-01-21T19:09:24.457-08:00Why you need to move to Cards & End Screens<div class="separator" style="clear: both; text-align: left;">
<span style="font-size: medium;"><span face=""arial" , sans-serif">If you're creating video content on YouTube I hope you are taking full advantage of YouTube’s free marketing tools. Of course they don't call them that. They call those tools </span><b style="font-family: Arial, sans-serif;"><i>Cards</i></b><span face=""arial" , sans-serif"> and </span><b style="font-family: Arial, sans-serif;"><i>End Screens</i></b><span face=""arial" , sans-serif">.</span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">If you haven't visited YouTube for a while you may not have heard of either End Screens or Cards. But you probably will have heard of Annotations, or at least seen them on videos. But here's the thing, Annotations are NO MORE. Annotations RIP. As of about May of 2017 YouTube Creators haven't been able to create new annotations, nor can they edit existing annotations (with the exception of removing them from videos).<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">Oh no! Annotations were great, at least for Creators, who sadly seldom used annotations in a subtle way. Nonetheless, annotations were useful for Creators. They were a boon; I could use them to link to my website’s landing page or squeeze page. In fact, I could link to multiple websites, although YouTube didn’t really want anyone to know about that.<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">So why has YouTube killed off a tool that's really, really, REALLY useful? Well the answer is also really simple. The world has gone mobile, and it has gone mobile remarkably quickly. It is only ten years since Apple released the first generation of iPhone, and in those ten years the world really has changed with most people spending a huge amount of time peering into their palms.<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">Getting back to YouTube, that means more viewers on mobile devices compared to desktops. According to YouTube, more than half of views are now on mobile devices. The reason that is important for annotations is that they do not work on mobile. So irrespective of how useful they may have been for desktop viewers, they really have no purpose if the majority of viewers cannot use them on their mobile devices.<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">Of course the story does have a happy ending, although some YouTube Creators may disagree. YouTube introduced Cards and then End Screens, both mobile and desktop friendly. Sure, they are different to Annotations and cannot do all the things that Annotations could but maybe that is a good thing. Let's be truthful, as far as viewers were concerned, Annotations sucked! They looked ugly, Creators often obscured their videos with them and frequently placed them in the wrong part of the frame. By comparison Cards and End Frames look far more attractive, professional and add to the viewer experience.<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">It is also good for Creators. We can link to other videos, our own and others. We can request viewers to subscribe to our channels. We can even lead our viewers off to our sales pages and merchant stores, although it would be good if we could include affiliate links to the likes of Amazon and eBay.<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">Some of the restrictions imposed by YouTube are actually good for both viewers and creators. End Screens, by definition, come at the end of a video, and then only for the last 5 to 20seconds. Some creators would like to be able to have their clickable links on view for much longer, just like they did with annotations. What they fail to recognise is that a viewer who has stuck with the video to the end is obviously interested in the product and far more likely to respond to a call to action and click through. The link is in the perfect place and will not annoy viewers who would never respond anyway.<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">In contrast, Cards can be placed at any point in the video but they only manifest themselves as a teaser for a few seconds across the top right of the screen. At any other point a small icon will appear in the top right if the viewer taps the screen. A tap on that icon will bring up the Cards. Cards and End Screens respect the viewer but are still fantastic marketing tools for YouTube Creators.<o:p></o:p></span></span></div>
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<span face=""arial" , sans-serif"><span style="font-size: medium;">If you have annotations on your old videos and they are working for you, that’s great, they will continue to work… ONLY on desktops. But if you want to market to ALL of your viewers ditch the Annotations and move over to Cards and End Screens. Despite the fact you the new tools do not offer the functionality of Annotations, if you want to maximise the marketing potential of your videos it may be wise to bite the bullet and re-edit with Cards and End Screens in mind. Realistically, the proportion of viewers on mobile devices is only going to go one way, and that is up!</span></span><br />
<span face=""arial" , sans-serif"><span style="font-size: medium;"><br /></span></span> <span face=""arial" , sans-serif"><span style="font-size: medium;"><br /></span></span> <span face=""arial" , sans-serif"><span style="font-size: medium;"><br /></span></span> <span face=""arial" , sans-serif"><span style="font-size: large;"><span style="font-family: Arial; font-size: medium;">ABOUT THE AUTHOR: <a href="mailto:tosh@toshlubekproductions.co.uk" target="_blank">Tosh Lubek</a> is an award-winning writer/producer and founder of <a href="http://www.toshlubekaudio.co.uk/" target="_blank">Tosh Lubek Productions</a>, a company based in the West of Scotland that creates <a href="http://www.toshlubekaudio.co.uk/Web-Video-Testimonial.html" target="_blank">website videos and radio advertising</a> for clients across the UK and Ireland. Tosh also writes for <a href="http://DIYVideoStudio.com">DIYVideoStudio.com</a> and <a href="http://KitchenAcorns.com">KitchenAcorns.com</a></span><br style="font-size: medium;" /><br style="font-size: medium;" /><span style="font-family: Arial; font-size: medium;"><a href="mailto:tosh@toshlubekproductions.co.uk" target="_blank">Tosh Lubek</a> can be contacted on <b>01292 570823</b> or through his website </span><a href="http://www.toshlubekproductions.co.uk/" style="font-size: medium;"><span style="font-family: Arial;">http://www.toshlubekproductions.co.uk</span></a><span style="font-size: medium;"> </span></span></span>
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-28062107835417837832017-06-08T03:34:00.005-07:002023-01-21T19:34:14.338-08:00Why Your iPhone 5 and 5C and iPad 4 Won't Work With iOS 11 <div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMh44aY8yaqfxw-jHtAgLwzxV0JPh9rosmbutQHixkx-_MohE-vwgJqhC-NJIxCIMB8qrg38osqQJ9M3uAvThUw7g-4g0PBGExAvEM9dJdM_EnKuy7VEti-_5p0xfKEExfGThRadohaYs/s1600/blair-fraser-200134.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1075" data-original-width="1600" height="428" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjMh44aY8yaqfxw-jHtAgLwzxV0JPh9rosmbutQHixkx-_MohE-vwgJqhC-NJIxCIMB8qrg38osqQJ9M3uAvThUw7g-4g0PBGExAvEM9dJdM_EnKuy7VEti-_5p0xfKEExfGThRadohaYs/s640/blair-fraser-200134.jpg" width="640" /></a></div>
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<span style="color: #404040; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">When Apple updates it’s mobile operating system in the autumn of 2017 to
iOS 11, owners of an <a href="https://support.apple.com/kb/sp655?locale=en_US" target="_blank">iPhone 5</a>, <a href="https://support.apple.com/kb/sp684?locale=en_US" target="_blank">iPhone 5C</a> and <a href="https://support.apple.com/kb/sp662?locale=en_US" target="_blank">iPad 4</a> will find they have been
left behind in the update.<o:p></o:p></span></span></div>
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<span style="color: #404040; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">This is a result of Apple’s policy to cease support of 32-bit Apps and
devices. Since 2013, with the introduction of the Apple A7 processor, Apple’s
mobile devices have been using 64-bit processors. The A7 processor was
introduced on the iPhone 5S and then used in the iPad Air, iPad Mini 2 and iPad
Mini 3. So all these devices will be able to update to iOS 11. But if your
device has a 32-bit processor, essentially A6X and earlier processors, your
device will effectively be consigned to history. <o:p></o:p></span></span></div>
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<span style="color: #404040; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">This means your old device will remain forever stuck at iOS 10.3.2, with
no new security updates. If you still have an iPhone 4 owner, you will know
that it refuses to update beyond iOS 7.1.2. Owners of an iPhone 5, iPhone 5C
and iPad 4 will have the same experience, although they will be stuck at iOS
10.3.2.<o:p></o:p></span></span></div>
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<span style="color: #404040; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Moreover, older apps that only run in 32-bit will no longer work. Nor
will they appear in your Purchased tab when you head over to the App Store. Presumably
if you want to keep using these older 32-bit apps you will have to avoid the
software update and make sure you back-up your apps.<o:p></o:p></span></span></div>
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<span style="color: #404040; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Since the summer of 2015 all new apps and app updates have had to be
64-bit, you you should be OK with your recent downloads from the App Store.<o:p></o:p></span></span></div>
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<div class="MsoNormal" style="background: white; margin-top: 21.0pt; vertical-align: baseline;">
<span style="color: #404040; mso-bidi-font-family: Arial; mso-bidi-font-size: 12.0pt; mso-bidi-font-weight: bold; mso-fareast-font-family: "Times New Roman"; mso-fareast-language: EN-GB;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">From Apple’s perspective the move is sensible. The older 32-bit
processors cannot handle as much data as their newer 64-bit cousins, so will be slower. Furthermore,
by forcing users to keep upgrading their devices Apple keeps making more money.
However, if you are happy with the functionality of your iPhone 5, do you
really need a 5S or higher? Probably not. Your decision to upgrade will perhaps have more to do with whether you want to be seen with an older model or
you really do need the features you can only get on an iPhone 6 etc.<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: #404040;">When it comes to making videos, yes you can do it successfully on older iPhone and iPads. The iPhone 4 is capable of shooting HD 720p and the iPad 4 will shoot HD 1080p. The problem is that your video making apps, like Filmic Pro won't work on the iPhone 4 (you are stuck with Filmic Classic) and <a href="http://www.filmicpro.com/" target="_blank">Filmic Pro 6</a> struggles on an iPad 4. So the release of iOS 11 maybe the spur you need to better quality video equipment.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: #404040;">I have just upgraded from both of these devices to an iPhone SE. It has the same video capability of an iPhone 6S but in an iPhone 5 case. I only use my iPhone for making videos so the iPhone SE </span></span><span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">works well for me. Not only do I get the same video spec as the iPhone 6S but I get it at a cheaper price. That means I can shoot at </span><span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">higher frame rates (upto 120fps at 1080p and 240fps at 720p), plus shoot at upto 4K on the rear camera and upto HD 720p on the facetime camera. The added bonus is that </span><span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">most of my filming-making accessories remain compatible</span><span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">.</span></div>
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<span style="color: #404040; font-family: "arial" , "helvetica" , sans-serif; font-size: large;">For a good example of a professional video made using Filmic Pro take a look at this 2014 item from the Irish broadcaster RTE, shot on an iPhone 5S.</span></div>
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<iframe allowfullscreen="" frameborder="0" height="360" mozallowfullscreen="" src="https://player.vimeo.com/video/95273884" webkitallowfullscreen="" width="640"></iframe>
<a href="https://vimeo.com/95273884">The King of Coffee</a> from <a href="https://vimeo.com/user4997389">Philip Bromwell</a> on <a href="https://vimeo.com/">Vimeo</a>.<br />
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<br />Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-22148090527844792192017-05-09T08:50:00.002-07:002023-01-21T19:34:03.215-08:00Funny Bloopers & Outtakes Videos at Highlander Glasgow Shoot<h2 style="text-align: center;">
<span style="color: orange; font-family: Arial, Helvetica, sans-serif;">Funny Bloopers and Outtakes Videos</span></h2>
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<span style="font-family: Arial, Helvetica, sans-serif;">We have been filming at <a href="http://highlanderinternational.co.uk/" target="_blank">Highlander International</a> Paper Recycling in Glasgow for around two years and naturally, some shots just go wrong. Rather than delete them we decided to share them with you. So sit back, hit play, and and enjoy some <a href="https://youtu.be/KOzICCp3pE0" target="_blank">f</a></span><span style="font-family: Arial, Helvetica, sans-serif;"><a href="https://youtu.be/KOzICCp3pE0" target="_blank">unny bloopers</a> & outtakes videos courtesy of Highlander.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">Highlander are based in the central belt of Scotland, on the outskirts of Glasgow and are located in the former premises of Hannay Paper Recyclers. A factory that was custom built to match the needs of a paper recycling operation. Interestingly, the premises were also turned into a TV and video production studio in the noughties, the business being know know as Popmorphic. Unfortunately the video business failed but that was good news for Highlander, who now own the premises and run it as a highly successful paper recycling facility.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The funny bloopers video was produced by <a href="https://www.youtube.com/user/ToshLubek" target="_blank">Tosh Lubek Productions</a>, an Ayrshire and <a href="https://www.youtube.com/watch?v=CWX-mAtBQCw" target="_blank">Glasgow video production</a> company.</span></div>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-82311401025615669012017-05-02T17:35:00.003-07:002023-01-21T18:50:00.426-08:00Video Production Ayrshire<br />
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<span style="white-space: nowrap;"><span style="font-size: x-large;">Video Production Ayrshire</span></span></span></h2>
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">For video production in Ayrshire, Ayrshire, Glasgow, and Lanarkshire call Tosh Lubek Productions on</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: #006621; white-space: nowrap;">01292 570823 and ask for Tosh. Alternatively vist the<a href="http://toshlubekproductions.co.uk/" target="_blank"> website</a></span></span><span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif; white-space: nowrap;">.</span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif; white-space: nowrap;">Tosh Lubek Productions is an Ayrshire based commercial video production company that recently worked</span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif; white-space: nowrap;">with Jill Simpson from Deva Training from Kilmarnock. Once the videos were completed and uploaded to</span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif; white-space: nowrap;">YouTube and other social media sites Jill offered to record a video testimonial for Tosh Lubek.</span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;"><br /></span></span>
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Jill said, “I did three videos with Tosh as part of the 5TopTips for small business series. I think what might</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">have stopped me had I been buying the service was not so much a lack of confidence – presenting is,</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">after all my thing – rather my concern that the actual process would be a complicated and expensive one.</span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">In fact, that wasn’t the case at all. Tosh came to my office, found a suitable place for me to stand and</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">made the whole thing very simple. The resulting videos looked great, and the feedback I get about them</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">is always positive.</span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">There were a few things I liked; Tosh took the trouble to find out about my business, and put together a</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">draft script using my website, LinkedIn profile and so on. That gave me a starter for 10 instead of a blank</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">sheet of paper. He gave me clear guidance about how the talk should be structured and how long it</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">should be to keep people’s attention and get the DEVA message across.</span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Tosh is very experienced and knowledgeable but he makes you feel completely at ease, which is</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">important when you’re talking about your business in front of the camera.</span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">The autocue which he set up made it easy for me to speak to camera and not lose my place. </span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Tosh placed the videos on YouTube and gave us the links to use wherever we wanted to. He also</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">publicised them through his own website and social media. There’s no question that having these has</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">provided DEVA with better exposure in the right places for our business.</span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">I certainly would recommend Tosh Lubek. The mini videos I did with him were relatively straightforward,</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">I would imagine, but given his track record, I’d have no hesitation in recommending him for far more</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">complex work.</span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">A lot of people might dread doing this, but video is such a powerful tool. In every business, customers</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">like to put a personality to a product or service. If you’re thinking about it, I would say have a chat with</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Tosh and go for it!”</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;"><br /></span></span>
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Thank you Jill for a superb testimonial, it is much appreciated.</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Jill’s testimonial was freely given and NOT part of any exchange of money, goods or services. If you</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">wish to confirm the testimonial is accurate Jill Simpson can be contacted through <a href="http://www.devatraining.co.uk/" target="_blank">her website</a></span></span><span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif; white-space: nowrap;">.</span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;"><br /></span></span>
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">To keep up to date with the latest videos from Tosh Lubek Productions please subscribe to the</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">ToshLubek YouTube channel by using this <a href="http://www.youtube.com/subscription_center?add_user=ToshLubek" target="_blank">link</a>. </span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;"><br /></span></span>
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">For advice on getting useful testimonials from your clients see The Secret Life of Testimonials by</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Sean D’Souza, you can find details <a href="http://www.psychotactics.com/products/secret-life-of-testimonials-simple-powerful-techniques-to-get-better-clients-and-sales/" target="_blank">here</a>. </span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">The video: Commercial video production in Ayrshire and Glasgow by Tosh Lubek Productions,</span></span><br />
<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Deva Training Testimonial can be seen <a href="https://www.youtube.com/watch?v=-ICA-LMO8II" target="_blank">here</a>.</span></span><br />
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<span style="color: #006621; font-family: "arial" , "helvetica" , sans-serif;"><span style="white-space: nowrap;">Video production Ayr, video production Ayrshire, video production Glasgow, video production Lanarkshire.</span></span><br />
<span style="background-color: white; color: #006621; font-family: "arial" , sans-serif; font-size: 14px; white-space: nowrap;"><br /></span>Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-68843552495298612232017-04-20T05:46:00.002-07:002023-01-21T19:33:41.735-08:00Why you need to use YouTube Cards and End Screens<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNHBqO75hSv_OSthVJKeKLxYHAuZ3qlYceLbqqaUyh4irwm4mNSNPpCf-E96BMEEcWRIaozhVD4r61rfi-svanSXwvFcp51Ok45EvYeeYqa3UeOIBv5TgRx_ecTfIj5KD0gRyADQYZqc/s1600/Annotations+-+RIP.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="204" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhpNHBqO75hSv_OSthVJKeKLxYHAuZ3qlYceLbqqaUyh4irwm4mNSNPpCf-E96BMEEcWRIaozhVD4r61rfi-svanSXwvFcp51Ok45EvYeeYqa3UeOIBv5TgRx_ecTfIj5KD0gRyADQYZqc/s400/Annotations+-+RIP.jpg" width="400" /></a></div>
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<span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">YouTube Annotations. They are
a bit like Marmite, you either love them or you hate them.<o:p></o:p></span></span></div>
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<span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">As a viewer you may think
they are ugly and often hide the video you want to watch. But if you are a YouTube
creator you will know annotations have been one of your best friends. When
introduced by YouTube they helped Creators grow their channels by encouraging
fans to subscribe, lead them to other related videos, boost comments, likes and
shares, Annotation can even facilitate the sale of merchandise. So if
Annotations are so good, why is YouTube doing away with them from Tuesday May 2<sup>nd</sup>
2017?<o:p></o:p></span></span></div>
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<span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">The big problem for
Annotations is that they are old technology that does not work on mobile. Annotations
were introduced in 2008 when our e-lives were firmly tied to desktop computers.
Mobile networks were relatively slow and streaming HD videos to your phone was
a bizarre notion for most people. Almost ten years later everything has moved
on. Desktop viewing has been overtaken by mobile and annotations have not kept
pace because they were never intended to be mobile friendly.<o:p></o:p></span></span></div>
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<span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">In 2015 YouTube introduced <a href="https://youtube-creators.googleblog.com/2015/03/make-your-videos-even-more-interactive.html" target="_blank">Cards</a>,
which were meant to be a mobile friendly replacement for Annotations, however
Cards did not provide the same functionality. Then in 2016 <a href="https://youtube-creators.googleblog.com/2016/10/keep-em-watching-with-end-screens.html" target="_blank">End Screens</a> were
launched, again usable on mobiles but restricted to appearing on the last 20sec
of a video. The fact that Cards and End Screens are not direct replacements for
<a href="https://youtube-creators.googleblog.com/2017/03/keep-fans-engaged-with-cards-end.html" target="_blank">Annotations</a> is perhaps not surprising. YouTube have said that viewers on
average close 12 annotations before they click on one, which suggests viewers
do not like them or the way they are being used. With such evidence why would
YouTube introduce Annotations Mk II that work on mobile? With Cards and End
Screens YouTube have provided the main benefits of Annotations but restricted
what Creators can do, thereby avoiding viewers.<o:p></o:p></span></span></div>
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<span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">Although some Creators have
complained about the demise of Annotations their use has dropped by over 70
percent as the new mobile friendly tools had been adopted. The fact that Cards
and End Screens also produce seven time more clicks across YouTube than
Annotations must also have been a big reason behind the move. <o:p></o:p></span></span></div>
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<br /></div>
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<span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">So if you have videos on
YouTube what will this mean? As from 2<sup>nd</sup> May 2017, you will not be
able to add new or edit existing annotations. But viewers will continue to see
your existing Annotations on desktop computers. Fortunately, you will be able
to delete your Annotations post May 2<sup>nd</sup>, very handy if you have Annotations
that show product prices or other details that may change in the future.<o:p></o:p></span></span></div>
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<span style="font-size: 14.0pt;"><span style="font-family: Arial, Helvetica, sans-serif;">If you are a die-hard
Annotation user and the majority of your watch time is from desktop users, check
and update your existing Annotations before YouTube remove your ability to do
so. Update anything that needs updating, make your Annotations as attractive as
possible and of course make them user friendly.</span><o:p></o:p></span></div>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-47330011627946263722017-04-08T13:32:00.002-07:002023-01-21T19:33:33.363-08:00Why Your YouTube channels Needs 10,000 views for adverts<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy7Y8_zKSgOPObNya_W66Mh-mR4O0IGGHBxb9jsMA2eyDLCaMSzV4cBeUxQBc_wH4Gyx8x45Lp_I8R8f8Ju3wLGtwu9XAGv4fywbWUemmOt73YZ3WhDljA0C-zvwLGK8A_Wcdex2YYusA/s1600/i-m-priscilla-216790.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiy7Y8_zKSgOPObNya_W66Mh-mR4O0IGGHBxb9jsMA2eyDLCaMSzV4cBeUxQBc_wH4Gyx8x45Lp_I8R8f8Ju3wLGtwu9XAGv4fywbWUemmOt73YZ3WhDljA0C-zvwLGK8A_Wcdex2YYusA/s640/i-m-priscilla-216790.jpg" width="640" /></a></div>
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<span style="background: white; color: #000011; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif"><br /></span></span></div>
<div class="MsoNormal"><span face=""arial" , "helvetica" , sans-serif" style="background-color: white; color: #000011; font-size: 14pt;">UPDATE: To see the latest requirements to get into the YouTube Partner Program (YPP), see this article on <a href="https://www.diyvideostudio.com/do-you-need-1000-subscribers-on-youtube-to-get-paid/">DIYVideoStudio.com</a>.</span></div><div class="MsoNormal"><span face=""arial" , "helvetica" , sans-serif" style="background-color: white; color: #000011; font-size: 14pt;"><br /></span></div><div class="MsoNormal">
<span face=""arial" , "helvetica" , sans-serif" style="background-color: white; color: #000011; font-size: 14pt;">So you want to make money online and you think an
easy way to do that is create video content, upload it to YouTube and monetize
it with ads. Well hold on there, the goal posts have just shifted. YouTube has
just changed some of its rules about YouTube Partner Program membership.</span></div>
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<span style="background: white; color: #000011; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">YouTube has introduced changes it hopes will
address the concerns of some heavy weight advertisers who recently discovered
their adverts had been appearing beside videos that promote hate, extremist
views and terrorism.<o:p></o:p></span></span></div>
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<span style="background: white; color: #000011; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">Obviously major brands do not want to be
associated with such material but the is a further twist. Some of their
advertising budget is being shared with the hate speech creators. Effectively,
major advertisers fear they are inadvertently helping to fund and facilitate
individuals and organisation whose views are highly divergent from those of their
brands.<o:p></o:p></span></span></div>
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<span style="background: white; color: #000011; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">With around 250 companies quitting Google’s ad
platforms, estimated by some to be worth about <a href="http://www.independent.co.uk/news/business/news/youtube-advert-boycott-google-losses-extremist-content-ads-a7652721.html" target="_blank">$750m</a> in lost revenues, it is no
surprise that Google have sat up and announced some changes to safeguard the
interests of their advertisers.<o:p></o:p></span></span></div>
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<span style="background: white; color: #000011; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">Philipp Schindler, Google’s chief business
officer, wrote in a <a href="https://blog.google/topics/ads/expanded-safeguards-for-advertisers/" target="_blank">blog post</a>,
“We’re taking a tougher stance on hateful, offensive and derogatory content.” He
continued, “We’ll also tighten safeguards to ensure that ads show up only
against legitimate creators in our YouTube Partner Program—as opposed to those
who impersonate other channels or violate our community guidelines. Finally, we
won’t stop at taking down ads. The YouTube team is taking a hard look at our
existing community guidelines to determine what content is allowed on the
platform—not just what content can be monetized.”<o:p></o:p></span></span></div>
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<span style="background: white; color: #000011; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">So how is this going to affect your YouTube
channel?<o:p></o:p></span></span></div>
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<span style="background: white; color: #000011; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">If you already have an established channel you
don’t need to worry. If it is already monetized your viewers will continue to
see ads appear with your videos. However, if you are creating a new channel the
changes will affect you.<o:p></o:p></span></span></div>
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<span face=""arial" , "helvetica" , sans-serif"><span style="background: white; color: #000011; font-size: 14pt;">You can monetize your channel as before by
going to your <a href="http://youtube.com/features" target="_blank">channel features</a> and enabling monetization</span><span style="font-size: 14pt; mso-bidi-font-family: Arial;"><span style="background: white; color: #000011;">, but your
viewers will not see adverts on your videos until your channel reaches the 10,000
view threshold.</span> Or at least that is when your viewers may start seeing
adverts on your videos. According to a <a href="https://youtube-creators.googleblog.com/2017/04/introducing-expanded-youtube-partner.html" target="_blank">post</a> by </span><span style="color: #404040; font-size: 14pt;">Ariel Bardin,
vice president of product management at YouTube, "After a creator hits 10k
lifetime views on their channel, we'll review their activity against our
policies. If everything looks good, we'll bring this channel into YPP [YouTube
Partner Program] and begin serving ads against their content. Together these new
thresholds will help ensure revenue only flows to creators who are playing by
the rules." So even if your channel reaches 10k views you will only get
adverts appearing on your videos if you play by YouTube’s rules and policies,
and those policies may change some more in the weeks and months ahead.<o:p></o:p></span></span></div>
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<span style="color: #404040; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">So is this
bad for your YouTube channel? No. In fact, provided you are playing by the
rules, YouTube’s changes are sensible and good news, since they are clearly
aimed at bringing back advertisers and their advertising budgets.</span></span><br />
<span style="color: #404040; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif"><br /></span></span>
<span style="color: #404040; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif">If you want to learn how to make great videos on a budget enrol onto my video production course that teaches everything you need to know to get started with making great videos on a budget. Right now I'm offering a whopping 87% discount on this course worth $75. Sign up now for just $10 using discount code <a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank">TEACHME10</a>. </span></span><br />
<span style="color: #404040; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif"><br /></span></span>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjObZk4uARVLjOZZWnDh8RfZt_FRiqAaUS0mIkVnqBd8mlagbXEHY6RlikmmeK5oAoBaGpnPe21WgRZObWxR6l9bXEBM3Tv4Gq2dMlgd5SKJr41WPSsM5YqsFoDzyljF6owsZAu0FL616U/s1600/Ad-2-Make-Great-Videos-Now+%252410-offer.png" /></a></div>
<span style="color: #404040; font-size: 14pt;"><span face=""arial" , "helvetica" , sans-serif"> </span><o:p></o:p></span></div>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-26872697574084198662016-09-10T16:39:00.002-07:002023-01-21T19:33:21.339-08:00Great Features For Video Creators On iPhone 7<center><br /></center><center style="text-align: left;"><div style="font-family: "helvetica neue", arial, helvetica, sans-serif;">
<span style="font-size: large;">My first reaction to the launch of the <a href="http://www.apple.com/iphone-7/" target="_blank">iPhone 7</a> was anger that Apple had removed the 3.5mm headphone jack. Two days on I’m still not convinced it’s the right move for users but I’ll admit the phone seems to offer the vlogger or video maker some great features.</span></div>
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<span style="font-size: large;"><o:p></o:p></span></div>
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<span style="font-size: large;">A lot of the initial reports have been about the dual lens system on the iPhone 7, in fact that only applies to the iPhone 7 Plus. The smaller iPhone 7 is only equipped with the wide angle f1.8 lens. Both versions being able to shoot 1080p footage at 30 and 60 fps.<o:p></o:p></span></div>
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<span style="font-size: large;">Both versions of the phone seem to offer plenty to today’s video creator, although we will have to wait until 16<sup>th</sup> September 2016 before we can get hands-on with the phone. Until then here’s <a href="http://www.apple.com/iphone-7/specs/" target="_blank">what Apple say</a> we are going to get.</span><br />
<span style="font-size: large;"><br /></span></div>
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<h3>
<b><span style="font-size: large;">Better low light
performance</span></b></h3>
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<span style="font-size: large;">Both the iPhone 7 and iPhone 7 Plus have a new 12-megapixel wide
angle 28mm f/1.8 six element lens. According to Apple this will transmit about
50% more light to the sensor, compared to the iPhone 6s. We will need to wait
to see what that will mean in practice but I think it is safe to assume that
shooting indoors without video lights will be easier.</span><br />
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<h3>
<b><span style="font-size: large;">High resolution video</span></b></h3>
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<span style="font-size: large;">The iPhone 7’s 12-megapixel rear facing camera will give
video creators the capability to shoot 4k footage at 30fps. Personally I haven’t
bought-into the 4k hype. Most people just aren’t watching on 4k devices nor is 4k
critical to your storytelling. However, once you transfer your footage you your
computer 4k does allow you to reframe your shots by selective cropping without
losing clarity in an HD timeline.</span><br />
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<h3>
<b><span style="font-size: large;">Slow Mo</span></b></h3>
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<span style="font-size: large;">The combination of that new camera and the A10 quad core
processor will enable video creators to shoot at upto 120 fps at HD1080p or
upto 240 fps at 720p. If you are into creating slow motion movies, you will
obviously like this feature.<o:p></o:p></span><br />
<span style="font-size: large;"><br /></span></div>
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<h3>
<b><span style="font-size: large;">Better front-facing
camera</span></b></h3>
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<span style="font-size: large;">The front facing camera has been upgraded to 7 megapixels.
For the vlogger that’s great news. Until now, if you wanted to shoot yourself
in full HD1080p you had to use the reaer camera and get a friend to frame the
shot for you, monitor the phone’s screen in a mirror or do it by trial and
error. With a full HD front facing camera it’s eezy-peasy to make sure you have
framed yourself correctly.<o:p></o:p></span><br />
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.udemy.com/make-great-videos-on-a-budget" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz6_1-pytmKLck3mHOKxkXkKhmJWyOWQyyBSUPjVqmJ93ydZF6Ypx7MkhTzKASKmbr6roMf71GOz_oFwNjpH5ByCc3VNorQpKMVROQtIlFoB2egitQkpFwt1Q5sgdEJ9QCDockjZvg_JM/s1600/Ad-2-Make-Great-Videos-%252475.jpg" /></a></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank"><span style="font-size: large;"></span></a></div>
<span style="font-size: large;"><br /></span>
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<h3>
<b><span style="font-size: large;">Steady on – It’s got
optical image stabilization</span></b></h3>
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<span style="font-size: large;">To get good blur free results I have always had to put my
iPhone on a tripod. Now things should literally be clearer in hand held shots since
the iPhone 7 is shipping with what Apple call cinematic video stabilization,
available at both 1080p and 720p. Combined with the f/1.8 lens we should see
crisper footage at lower light levels. <o:p></o:p></span><br />
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<h3>
<b><span style="font-size: large;">Optical zoom</span></b></h3>
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<span style="font-size: large;">If you go large and opt for the iPhone 7 Plus then you get
not one 12-megapixel cameras but two. Alongside the first with a wide angle 28mm
f1.8 lens you get an additional one with a 56mm f2.8 lens.<o:p></o:p></span></div>
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<span style="font-size: large;"><br /></span></div>
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<span style="font-size: large;">No doubt the new dual lens system is the result of Apple
buying LinX Imaging in 2014. LinX Imaging specialised in multi aperture imaging
and managed to solve the problem of successfully combining multiple images
taken simultaneously. This technology has enabled Apple to give the iPhone 7 a
so called optical zoom. The combination of a wide angle lens plus a telephoto
lens means you now can zoom up to 2x without losing image clarity. Upto 6x
digital zoom is also available. Other companies have been working on the same thing, such as the Corephotonic dual-camera. In fact the technology looks very much like the iPhone 7 Plus.</span><br /></div>
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<span style="font-size: large;"><br /></span>
<span style="font-size: large;">That’s a great improvement for the iPhone video maker. For a
start, it will make framing much easier. Until now you either had to physically
move your camera back and fore to frame the shot or use the digital zoom and
accept a loss in resolution. Now the video maker has much more flexibility. Set
up your camera so your framing is approximately correct and then get it spot on
with the optical zoom. Brilliant!<o:p></o:p></span></div>
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<span style="font-size: large;">LinX Imaging used to claim their technology could deliver "stunning
color images and high accuracy depth maps" producing images of SLR quality
but without the bulk of an SLR.<o:p></o:p></span></div>
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<span style="font-size: large;">By the way. The work LinX Imaging was doing, before Apple
bought the company, allowed them to increase sensitivity for better image detail
and reduce exposure times to reduce motion blurring. All of which sounds
familiar from earlier on in this post.<o:p></o:p></span><br />
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<h3>
<b><span style="font-size: large;">What next</span></b></h3>
</div>
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<span style="font-size: large;">Apple make no mention of this but <a href="http://www.macrumors.com/2016/01/27/iphone-7-dual-camera-benefits/" target="_blank">the LinX technology does more</a> than provide optical zoom and improve low light performance. Because the LinX technology can produce depth maps from a single photo (using multiple
apertures, like the iPhone 7 Plus), the information can be used to produce 3D
point clouds of objects. There’s a tantalizing possibility that the iPhone 7 Plus (or a future iPhone) could create 3D scans of objects, to refocus an image with a
synthetic depth of field effect and possibly eliminate or add objects to the image. If the phone can do that, I might even forget about that missing 3.5mm headphone socket.</span></div><div class="MsoNormal">
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-60849366894776707842016-09-09T05:04:00.002-07:002023-01-21T18:53:39.835-08:00The Best iPhone 7 Video Microphone Blog Post<h2>
<span style="color: orange; font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Apple Scrap 3.5mm headphone socket on iPhone 7</span></h2>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">So Apple have abandoned the 3.5mm headphone socket on the iPhone
7. Well who wants that pesky little socket when all it’s doing is taking up
valuable space! Well, I do actually! Yes, the 3.5mm jack maybe 50-year-old
technology but it is darn useful technology that allows me to plug in a set of
headphones or microphone into my iPhone.</span></div>
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<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipF0nvun81fierRQIhKLP2yhwk45Hs0SEzGkxT-eJgutvBgN4wCSbMur6ZKovZRZvYov3YbNf9xJQp4gvqC5-zWtaAZYf2UXiDxtrzZo1fl9TimU5XfywmWF3ckR090gg4KhN55ZUDqLs/s1600/apple-headphones-1241714.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="iPhone headphones" border="0" height="313" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipF0nvun81fierRQIhKLP2yhwk45Hs0SEzGkxT-eJgutvBgN4wCSbMur6ZKovZRZvYov3YbNf9xJQp4gvqC5-zWtaAZYf2UXiDxtrzZo1fl9TimU5XfywmWF3ckR090gg4KhN55ZUDqLs/s400/apple-headphones-1241714.jpg" title="" width="400" /></span></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">If you’re interest, the 3.5mm jack was a development of it’s
even older big brother, the 100-year-old ¼ inch PO jack. It dates back to the
days when you couldn’t dial a number from your phone. In those early days you
lifted the receiver and asked the telephone operator to connect you to, say, “Hollywood
639”.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Anyway, back to why I think ditching the 3.5mm jack is a bad
move.<o:p></o:p></span></div>
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<span style="font-size: large;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">For a start, the Lightning connector is proprietary
technology that Apple will only share with other manufactures provided they pay
a licensing fee. The technology will make accessories more expensive than if they
continued to use the industry standard 3.5mm jack. That’s why very few
headphone manufacturers have not gone down the Lightning connector route. One
exception being JBL who offer their </span><a href="https://www.amazon.com/gp/product/B01IILDD74/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B01IILDD74&linkCode=as2&tag=toshlubeprod-20&linkId=b7bb05987949cd5d99d2be765453740e" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Reflect Aware Headphones</a><img alt="" border="0" height="1" src="https://ir-na.amazon-adsystem.com/e/ir?t=toshlubeprod-20&l=am2&o=1&a=B01IILDD74" style="border: none; font-family: "helvetica neue", arial, helvetica, sans-serif; margin: 0px;" width="1" /><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">, </span><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">which admittedly provide
excellent audio clarity, for $200 (£169.99 in the UK). They are not cheap and you can only use them with an iPhone or iPad.</span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Secondly, think of the unnecessary waste. There must be hundreds
of millions of headphones and other accessories that might not work with the iPhone,
or at least will need an adaptor. Why should consumers have to ditch the kit
when it works perfectly well.<o:p></o:p></span><br />
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<a href="https://www.udemy.com/make-great-videos-on-a-budget" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE8jFT6UQeAME1zcKak5XTrIaXbtAbFhyphenhypheneeeLCq6or-AeTA1Kua6771-4e7FGRtBag2lWQGw_toVZPEKMDtTTDiu5i_p-S180NxA6UuPxnCl3bDDmtb5-PO4M_y4yV7ROpO7qFuuLn4I4/s1600/Ad-2-Make-Great-Videos-%252475.jpg" /></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;">According to the Apple website the iPhone 7 ships with a Lightning
to 3.5mm Headphone Jack Adapter, so at least we should be able to connect our
heritage accessories. But who wants a clunky adapter poking out of the top of
their stylish and expensive phone! More-over, you just know the adaptor is going
to get lost. Kaching, more money for Apple! But at least vloggers and videographers
should still be able to connect their existing external microphones.<o:p></o:p></span></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">At this point I better clarify what I mean by “external
microphone”. For videography I’m saying it is a mic that can be placed on the
presenter, several metres away from the iPhone, and NOT on the phone itself. In
other words, a lavalier or lapel mic connected to the phone by a long cable.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Apple has provided a terrific camera and awesome processing
power on the iPhone 7, allowing us to shoot fantastic video. It’s only
reasonable that we should want to record good quality sound with an external
mic. For the time it would seem we can still use our 3.5mm equipped microphones
but if Apple get their way the Lightning connector will replace the 3.5mm jack
as the industry standard.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">But say you do want to go down the digital mic route, what
are your options right now? Searching through Amazon there are actually very
few, and all of them a bit pricey. Here are the three I was able to find,
remember we do not want microphones that sit on the phone, instead they should
be placed on the presenter. By that criteria I was only able to find two mics
and one mic interface, the latter for use with professional microphones.</span></div>
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<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Sennheiser ClipMic
digital Microphone </span></span></b></h3>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">There are two versions of Sennheiser’s digital lavalier mics
(or lapel mics). Sennheiser is a respected name in pro audio but they are NOT a
prosumer or even consumer level manufacturer. I actually own a rifle mic and
radio mic by Sennheiser for use in my video business because their products are
top-notch. However, that quality comes at a price, in this case between $200
and $500. If you have deep pockets and can afford either of these lavalier
microphones I have no hesitation in recommending them but even I am going to
wince at paying almost as much for a mic as the phone.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLmTdchNTKIUBVSrczt8ZZ1OIRYLuQWT1tAWOsLwSvlwwrkvU5pWwBips0s-4gJcDPTL9HOvXH0y5NxfcfN5kYtYsQH3z1u7XpyKe20dlydxsu41Dk9ip176uQbW0g5JQ_5Q-bLsTaSYU/s1600/Sennheiser+ClipMic.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLmTdchNTKIUBVSrczt8ZZ1OIRYLuQWT1tAWOsLwSvlwwrkvU5pWwBips0s-4gJcDPTL9HOvXH0y5NxfcfN5kYtYsQH3z1u7XpyKe20dlydxsu41Dk9ip176uQbW0g5JQ_5Q-bLsTaSYU/s320/Sennheiser+ClipMic.jpg" width="320" /></span></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://www.amazon.com/gp/product/B00XIQCFWY/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00XIQCFWY&linkCode=as2&tag=toshlubeprod-20&linkId=112f3acb6e71cc3c39a4bed4d6c3639a" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Sennheiser ClipMic</a><img alt="" border="0" height="1" src="https://ir-na.amazon-adsystem.com/e/ir?t=toshlubeprod-20&l=am2&o=1&a=B00XIQCFWY" style="border: none; font-family: "Helvetica Neue", Arial, Helvetica, sans-serif; margin: 0px;" width="1" /> with Sennheiser’s ME 2
omni-directional microphone capsule, for use with iOS devices.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Cost on Amazon: $199<o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK8ByZta46d3TBfxRoQKSD34v-xIrmZDBa8H62D1RQLIGlQrqKiNCqlTsx3NbVJTdhPJtBM4haeWFE_1EttJvRGFOzNYzx1RpkxVehxUuzJtCyjBwmoiVqXjFvyf1crlK4XDsI4LKrFdY/s1600/Sennheiser+MKE+2+ClipMic.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><img border="0" height="223" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK8ByZta46d3TBfxRoQKSD34v-xIrmZDBa8H62D1RQLIGlQrqKiNCqlTsx3NbVJTdhPJtBM4haeWFE_1EttJvRGFOzNYzx1RpkxVehxUuzJtCyjBwmoiVqXjFvyf1crlK4XDsI4LKrFdY/s320/Sennheiser+MKE+2+ClipMic.jpg" width="320" /></span></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://www.amazon.com/gp/product/B00ZFWJPSG/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00ZFWJPSG&linkCode=as2&tag=toshlubeprod-20&linkId=f51c86237220e923b6252a4c69e35a5b" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">Sennheiser ClipMic</a> Digital Microphone with Sennheiser’s MKE
2 Omnidirectional Microphone capsule.</span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Cost on Amazon: $499<o:p></o:p></span></div>
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<b style="font-family: "helvetica neue", arial, helvetica, sans-serif;"><span style="color: orange; font-size: large;">IK Multimedia iRig
Pro microphone interface</span></b></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Yes, I know this isn’t a microphone but if you have access
to professional mics, the sort with chunky three pin XLR connectors, then the
iRig Pro provide a good solution to connecting to your iPhone. What’s more, if
you are a musician it also allows you to connect your midi instruments to your
iOS device and Mac.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh6NwUZmufIgjEjuy92MCswhGepfzrqF-FI7r6hvV745ErUP9BKQlFj5Q7ddexYmg_t8GWGZawp1fCLaZ7ZgDnGsYiT-706ALI1MgkhbrP1DOL75YUTvoXjzCXvEo8vbQyJdvXNW7txr8/s1600/iRig+Pro.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><img border="0" height="190" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhh6NwUZmufIgjEjuy92MCswhGepfzrqF-FI7r6hvV745ErUP9BKQlFj5Q7ddexYmg_t8GWGZawp1fCLaZ7ZgDnGsYiT-706ALI1MgkhbrP1DOL75YUTvoXjzCXvEo8vbQyJdvXNW7txr8/s320/iRig+Pro.jpg" width="320" /></span></a></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://www.amazon.com/gp/product/B00C68MZXE/ref=as_li_tl?ie=UTF8&camp=1789&creative=9325&creativeASIN=B00C68MZXE&linkCode=as2&tag=toshlubeprod-20&linkId=c0772b888338e8e9cb077fee1b2af21e" style="font-family: "Helvetica Neue", Arial, Helvetica, sans-serif;">iRig Pro</a> instrument/microphone interface with
MIDI for iOS and Mac.<o:p></o:p></span></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">Cost on Amazon: $129.80</span></div>
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<b><span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">The Future</span></span></b></div>
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<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: large;">If Apple succeed in ousting the 3.5mm jack as the industry standard,
then we will see many better quality digital mics appearing but they will be
more expensive than the 3.5mm jack version. At present you can buy a Movo LV1
Lavalier microphone for under $20 but that price point is unlikely to be kept
when you need to add a digital audio converter (DAC) and Lightning connector.
On the plus side you potentially will have excellent audio quality, but at a
price.</span><br />
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<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.udemy.com/make-great-videos-on-a-budget" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhE8jFT6UQeAME1zcKak5XTrIaXbtAbFhyphenhypheneeeLCq6or-AeTA1Kua6771-4e7FGRtBag2lWQGw_toVZPEKMDtTTDiu5i_p-S180NxA6UuPxnCl3bDDmtb5-PO4M_y4yV7ROpO7qFuuLn4I4/s1600/Ad-2-Make-Great-Videos-%252475.jpg" /></a></div>
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<div style="text-align: left;">
<span style="font-family: "helvetica neue" , "arial" , "helvetica" , sans-serif; font-size: x-small;">Note that some of the links in this post maybe affiliate links.</span></div>
</div>
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-73145947092650911042016-08-23T14:26:00.005-07:002023-01-21T19:32:56.357-08:00Why Smartphone Video Is Best For Promoting Your Business<h2>
<b style="font-family: arial, helvetica, sans-serif;"><span style="color: orange; font-size: large;">Why Smartphone video is a ‘must have’
for promoting your business</span></b></h2>
<center>
<span style="font-size: large;"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/QmFTG3Sq_wM?rel=0&showinfo=0" width="560"></iframe></span></center>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10.5pt;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10.5pt;"><br /></span></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: 10.5pt;">A modern smartphone is like having a
film studio in your pocket - yet few businesses take advantage of the amazing
technology they already own and use it to promote their products. Now a new
online course intends to change all that and get entrepreneurs creating great
video. </span><o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="font-size: 10.5pt;">In just a few days, Ayrshire-based Tosh
Lubek and Ken McGaffin have signed up over 360 students from around the world
for their course, <b>‘Make Great Videos on a Budget’</b> which sells for just
£20. </span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="font-size: 10.5pt;">“Video is the most popular form of
content online - from how-to videos, product demos, customer testimonials and
more,” says Lubek, “With video, people see you and hear you, they follow your
advice and they get to trust you - and then of course, they’re ready to buy
from you”.</span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="font-size: 10.5pt;">And video can outperform the written
word. “Small businesses hate writing about themselves - just ask any designer
who’s waiting for copy to get the latest brochure done!” says McGaffin, “but
video is immediate and people can have real fun making video. It’s something
everyone can join in with - the founders, the staff and even the customers.”</span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="font-size: 10.5pt;">“The technology in a smartphone is
extraordinary and will make great video just as it is. But spend around £50 on
apps, simple lights and a mic - and you can make professional quality video.
Already, you’re seeing full length movies and television ads made using only an
iphone,” continued Lubek.</span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="font-size: 10.5pt;">Both Lubek and McGaffin have made
hundreds of videos for businesses and organisations and are sharing their
experience in a course that costs just £20. “We are convinced that anyone can
make good videos with a little bit of help,” says McGaffin, “And even if the
business owner themselves don’t have time to make video, there’s sure to be
some budding filmmaker on their staff who would jump at the chance!” </span><o:p></o:p></span><br />
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</span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank"><span style="font-size: large;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqUMFFNzxTEWqhXtcGAdWErgcNu7AyGwwOKQWhe889guDTUy_STjuT-AoWhyphenhyphen5jMK_iZtuC4VmpeDMJ40egbOaaoe_ALJPNthq-fRtbSYoqMFx9gIDQf3ZKoME66Fh5KAeFPvnMj_vYE2A/s1600/Ad-2-Make-Great-Videos-Ends+Sept+30th-offer.png" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;"><br /></span></span></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;">You can get instant access to the course here: <a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank">Make Great Videos On A Budget</a>.</span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-20413377766064968882016-06-22T13:41:00.001-07:002023-01-21T19:32:46.388-08:00How To Use Retargeting Pixel With Facebook Advertising<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If you’ve ever searched for a product on a site like Amazon you will probably have subsequently been followed around the internet with adverts for that product. Congratulations, you've just been retargeted.</span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">The process is called retargeting or remarketing, and it is a powerful way to convert searchers into buyers. At the recent Social Media and Marketing Show in Edinburgh, Blue Cliff Media's Gavin Bell explained how any business can use this clever technique to get more sales when they advertise on Facebook.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Watch the recording of Gavin Bell's seminar where he takes time to explain how to create and use Facebook retargeting pixel.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/UxmNZ0vtLbQ?rel=0" width="560"></iframe>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><a href="https://www.youtube.com/subscription_center?add_user=toshlubek" target="_blank"><img border="0" height="46" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_noY4-JN9PN6Xg0Rxyhy0XS-eFVdacbrL6QpQqdeNN82Jvn8WXYiGsM7TqpiCu3YffYnrxIj-u_O0Tf6Fic6FkgvqXz1Hob3rC5-2MSAQPQ6PzxMjO8Mn057ey6vWr9VxhoSaNoHbKZM/s200/youtube-subscribe-button.png" width="200" /></a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Briefly the process goes like this.</span></span><br />
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<span style="color: orange; font-family: "arial" , "helvetica" , sans-serif;"><b>Step 1</b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Create the Facebook pixel for your website or landing page. You might think because we are talking about a pixel that this will involve creating some kind of graphic. Well that's not the case. The Facebook Pixel is a little bit of Javascript code that you need to place in the header tags of your website. If you did not create your website you just pass that Javascript code to the person or company that did and they can do that technical mumbo jumbo. If however you created your own <a href="https://wordpress.org/" target="_blank">Wordpress</a> site then get a plugin called <a href="https://wordpress.org/plugins/facebook-conversion-pixel/" target="_blank">Pixel My Site</a> and it will do the work for you.</span><br />
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<span style="color: orange; font-family: "arial" , "helvetica" , sans-serif;"><b>Step 2</b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The next step is to of create a custom audience on Facebook. Although you can create your audience from a customer list, App activity and Engagement on Facebook, in this case you need to choose Website traffic.</span><br />
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<span style="color: orange; font-family: "arial" , "helvetica" , sans-serif;"><b>Step 3</b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Set up the ad and choose the website custom audience you created. When designing your Ad you could use a simple graphic but by creating a video you will stand out from the noise on Facebook.</span><br />
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<span style="color: orange; font-family: "arial" , "helvetica" , sans-serif;"><b>Step 4</b></span></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Finally, submit your Ad. Once it is running anyone who visits your website will then be served your Ad. Remarketing helps your business stand above the majority of SMEs out there because most SMEs are not using the technique. It is therefore a great way to get ahead of your competition.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">For a step-by-step guide to Facebook Advertising and Facebook Retargeting visit the Blue Cliff Media <a href="http://bluecliffmedia.com/blog" target="_blank">blog</a> page.</span></span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">For more information on creating your Facebook Pixel click <a href="https://www.facebook.com/business/a/online-sales/custom-audiences-website" target="_blank">here</a>. </span></span><br />
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<a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Ntm4y261Ss7ZMVmr_XHXYcvp6vMY7pXZweGvnvo5WxfYwS1va9OCMGnwJOPH_8jVBIKJfhJWPkabaKgcJWaBph2UXoV7pkkeZF6r5qioovL1MUqnL_dFQuStqXPOa9yHqnTDQfOTumA/s1600/Ad-2-Make-Great-Videos-Ends+Sept+30th-offer.png" /></a></div>
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-39064790345005912392016-04-28T17:18:00.002-07:002023-01-21T19:32:30.110-08:00How To Multiply On Your Fingers And Thumbs<div class="MsoNormal">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjqv6XkGnpA1VtvH1w0JDkPaVRaNwZISf8LOgFxuXllibsZW6Qctn6WmJFwXmqwT0cT2a2vJhl9_jnijAiY_wpgmHHuRe8BLAUQZ7N-70Q88EWMfO6SUfFtkRgjViJZKHxlOPvHVSbEJk/s1600/photodune-12940424-group-of-kids-having-fun-and-making-faces-outdoors-l.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhjqv6XkGnpA1VtvH1w0JDkPaVRaNwZISf8LOgFxuXllibsZW6Qctn6WmJFwXmqwT0cT2a2vJhl9_jnijAiY_wpgmHHuRe8BLAUQZ7N-70Q88EWMfO6SUfFtkRgjViJZKHxlOPvHVSbEJk/s400/photodune-12940424-group-of-kids-having-fun-and-making-faces-outdoors-l.jpg" width="400" /></span></a><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Who said multiplication is difficult? It's really easy when you use the fingers and thumbs on your hands and you can multiply the numbers
between 1 and 4.</span><br />
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">If you can do that then </span><span style="font-family: "arial" , "helvetica" , sans-serif;">you can also multiply by 5, 6, 7, 8, 9 and 10. All it takes is your fingers and thumbs. It's so simple even young children can do it, they just need to be shown, and it's a lot of fun.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">So now you want to know how to multiply with your fingers and thumbs, so let's get straight to it.</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_MRBd9W4HGmag5hNSddTwyP_1nufgy-7qlBSQc5r4VgfBJGngZmwSJ2ZasUy6AyIOThCfkJC2Hoy1FW9X2fR8APPgKhb3ANYq8pV33w-h7tIsVBY8xlwEb6LCiRj6mSCxeub4wgHaTrc/s1600/Hands+6+-+10.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_MRBd9W4HGmag5hNSddTwyP_1nufgy-7qlBSQc5r4VgfBJGngZmwSJ2ZasUy6AyIOThCfkJC2Hoy1FW9X2fR8APPgKhb3ANYq8pV33w-h7tIsVBY8xlwEb6LCiRj6mSCxeub4wgHaTrc/s320/Hands+6+-+10.png" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Put you open hands in front of you with your palms facing upwards.
Your fingers and thumbs are going to represent the following numbers:</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Thumbs = 6</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Index fingers = 7</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Middle fingers = 8</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Ring fingers = 9</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Little finger = 10</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Your thumbs are always a six
and your little fingers are always a ten. Also, to simplify things we will refer to thumbs as fingers.</span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Next, </span><span style="font-family: "arial" , "helvetica" , sans-serif;">your left hand deals with the first number in the multiplication sum and your right hand deals with the second number.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Say you want to <b>multiply 7 by 9</b>.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large; text-align: center;"><b>STEP 1</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXn5mJdkmcP6TpnOMHW8jhB4kV9Y_hyphenhyphenccKjgiQbjYe2T4VgUZmrPlH29CIaI1IsZMkHJ45lllKubKcLdZfV8TLeC6UqXTL5GD1C2Tiso9RT3WCdt4frZ6UjAV6y62RkNiddltKlUH1hYw/s1600/7+on+the+left+hand.jpg" imageanchor="1" style="display: inline !important; margin-left: 1em; margin-right: 1em; text-align: center;"><span style="font-size: large;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhXn5mJdkmcP6TpnOMHW8jhB4kV9Y_hyphenhyphenccKjgiQbjYe2T4VgUZmrPlH29CIaI1IsZMkHJ45lllKubKcLdZfV8TLeC6UqXTL5GD1C2Tiso9RT3WCdt4frZ6UjAV6y62RkNiddltKlUH1hYw/s320/7+on+the+left+hand.jpg" width="320" /></span></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">On your left hand put down all your fingers up to and including 7. So that's your thumb and index finger.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>STEP 2</b></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxWKDJvH1Ly8dGMyCCbtXJ2-H23C47_7Jy5FjS3MZhIr20GUi82kG_Y1rkSze9foKavnU-a-CYkNpjc0LexUN8l2Y51LU6O9y3Edg5LubMSPJXexwxFjvWpD6yZvqbJEu2Sz3Eot1Dw4Q/s1600/7+on+the+left+hand+9+on+right+hand.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxWKDJvH1Ly8dGMyCCbtXJ2-H23C47_7Jy5FjS3MZhIr20GUi82kG_Y1rkSze9foKavnU-a-CYkNpjc0LexUN8l2Y51LU6O9y3Edg5LubMSPJXexwxFjvWpD6yZvqbJEu2Sz3Eot1Dw4Q/s320/7+on+the+left+hand+9+on+right+hand.jpg" width="320" /></span></a></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">On your right hand put down all your fingers up to and including 9.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></div>
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<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>STEP 3</b></span></o:p></div>
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<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Any fingers that are held down count as 10 and get added together. So in our example we have two fingers down on the left hand and four fingers down on the right hand, a total of six fingers down and since each finger counts as ten that's a total of <b>60</b>.</span></o:p></div>
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<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>STEP 4</b></span></o:p></div>
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<span style="font-size: large;"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;">The </span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;">number of fingers that remain standing on each hand now get multiplied together. On the left hand we have three fingers standing and on the right hand we have one finger standing, so we multiply 3 by 1, which is <b>3</b>.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>STEP 5</b></span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Add together the first total of sixty to our multiplication result of three. In other words a</span><span style="font-family: "arial" , "helvetica" , sans-serif;">dd together the results of step 3 and 4. </span></span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">That's 60 </span><span style="font-family: "arial" , "helvetica" , sans-serif;">+ 3, which equals </span><b style="font-family: Arial, Helvetica, sans-serif;">63</b><span style="font-family: "arial" , "helvetica" , sans-serif;">.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV8sbTYFgWX-TSu_0cukxVymG-FmzH-KsLviGTabcxvRL-BANmxz5XFbd3Lx6VFsR9KGMZ5CFA5bbFrOFhWV-vPmxcW4BMFmKmNcTRBAGGGi0Es-vjhAfyL-ypfEK9EDjJw5LQ-sohaYI/s1600/Hands+6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjV8sbTYFgWX-TSu_0cukxVymG-FmzH-KsLviGTabcxvRL-BANmxz5XFbd3Lx6VFsR9KGMZ5CFA5bbFrOFhWV-vPmxcW4BMFmKmNcTRBAGGGi0Es-vjhAfyL-ypfEK9EDjJw5LQ-sohaYI/s320/Hands+6.jpg" width="320" /></span></a></div>
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<span style="font-size: large;"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;">So this math multiplication trick gives 63 as the result of multiplying 7 by 9, which is the correct answer. Because </span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;">7 x 9 = 63.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">You can actually use the same technique to multiply by five
but you don’t put down any fingers on the hand representing five.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Watch this easy multiplication technique in my video and make sure you have learned how to multiply on your fingers. </span></span><br />
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-57953197262073090012015-11-11T04:15:00.001-08:002023-01-21T19:32:19.270-08:00Christmas Greeting<div align="center" class="MsoNormal" style="text-align: center;">
<b><span style="font-size: 16.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Send a Personalised Christmas Greeting
& Sales Video</span></span></b><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuU9OLu9s-yNtdQLSI6t7WcEb6W8uB72XYH2dbLmGAIppFEhVm6NdP7GTn8ydjteLrC5f486ROq6-5uZjalrgVymk7r33QgS_WKCU3WSRoTlA7RijRCnJV7m8kJzahyphenhyphenipv4WEZtQm6cqw/s1600/Smartphone+%2526+Tablet+Small.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><img border="0" height="207" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuU9OLu9s-yNtdQLSI6t7WcEb6W8uB72XYH2dbLmGAIppFEhVm6NdP7GTn8ydjteLrC5f486ROq6-5uZjalrgVymk7r33QgS_WKCU3WSRoTlA7RijRCnJV7m8kJzahyphenhyphenipv4WEZtQm6cqw/s400/Smartphone+%2526+Tablet+Small.png" width="400" /></span></a></div>
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<b><span style="font-size: 14.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Cheaper than a real card* - Says more
than an e-card<span style="color: red;"><o:p></o:p></span></span></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">We can personalise the Christmas greeting video with your choice of message, add your logo image or name, or even include a sales promotion with your festive message. See the two examples below.</span></div>
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<b><span style="font-size: 14.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange;">About the Greeting Video</span></span></span></b></div>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Send it to your email <b>mailing
list</b></span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Post it on your <b>social media</b>
accounts</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Embed it on your <b>website</b> or blog</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">30 seconds long</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Choose your own greeting in the
sky</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Include your logo or name as text</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Full festive greeting or
promotion on the end card</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif;">Voiceover recording of your
promotional script (£99 version)</span></li>
</ul>
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<b><span style="font-size: 14.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange;">Two versions available</span><o:p></o:p></span></span></b></div>
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<ul>
<li><b style="font-family: Arial, Helvetica, sans-serif;">Standard</b><span style="font-family: "arial" , "helvetica" , sans-serif;">: Text + Music: £49</span></li>
<li><b style="font-family: Arial, Helvetica, sans-serif;">Deluxe</b><span style="font-family: "arial" , "helvetica" , sans-serif;">: Text + Music + Voiceover (just like a TV ad): £99</span></li>
</ul>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Standard Version - £49</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/ip_K2EZN4oQ?rel=0&showinfo=0" width="560"></iframe>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Deluxe Version - £99</b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><iframe width="560" height="315" src="https://www.youtube.com/embed/-npFlv5WS7A?rel=0&showinfo=0" frameborder="0" allowfullscreen></iframe>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Book Now</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx95CN7OjC_IZBupFX0kkfHs4k4VLzDoL3-1EEo8UojyHbvohI76xXzGOiPvATOtVxOD-pppo-jieFjH2oAX54w11-SXCX4vFQcyBcEcxuq2yjHb-z1XgpI_tlAy0hnJ9I8XB7OUwVGc4/s1600/tlp-logo-rgb.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="63" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjx95CN7OjC_IZBupFX0kkfHs4k4VLzDoL3-1EEo8UojyHbvohI76xXzGOiPvATOtVxOD-pppo-jieFjH2oAX54w11-SXCX4vFQcyBcEcxuq2yjHb-z1XgpI_tlAy0hnJ9I8XB7OUwVGc4/s200/tlp-logo-rgb.jpg" width="200" /></a></div>
<strong style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px;">Contact Tosh Lubek to book your Christmas Greeting Video.</strong><br />
<strong style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px;"><br /></strong>
<strong style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px;"><br />Telephone: 01292 570823<br />email: <a href="mailto:tosh@toshlubekproductions.co.uk?subject=Christmas%20Greeting" style="color: #2baadf; font-weight: normal;" target="_blank">tosh@toshlubekproductions.co.uk</a></strong><br />
<br style="background-color: white; color: #202020; font-family: Helvetica; font-size: 16px; line-height: 24px;" />
<span style="background-color: white; color: #202020; font-family: "helvetica"; font-size: 16px; line-height: 24px;">Final orders by 5.00pm </span><span style="background-color: white; color: #202020; font-family: "helvetica"; font-size: 16px; line-height: 24px;">Friday 27th November</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">* Compared to the cost of 50 printed Christmas cards with envelopes and postage. </span><br />
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<b><span style="font-size: 16.0pt;"><br /></span></b></div>Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-73169876878381298452015-10-15T12:58:00.001-07:002023-01-21T19:32:09.085-08:00Best Royalty Free Music Sites For YouTube Videos<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnSi5DfavAE6MCZ8uszKNZ5n4oX0A7H9l450C2tm1UNf2n8FJtfo78XDICnwXWKohbMMiirop3nE_zLV3ou95Cf_BRMcvowG_GRzHIk99aEw8tNmpQD2oLw7lafuLMtzdQ7IXnL60my3M/s1600/mix-pult-1243315-640x480.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjnSi5DfavAE6MCZ8uszKNZ5n4oX0A7H9l450C2tm1UNf2n8FJtfo78XDICnwXWKohbMMiirop3nE_zLV3ou95Cf_BRMcvowG_GRzHIk99aEw8tNmpQD2oLw7lafuLMtzdQ7IXnL60my3M/s320/mix-pult-1243315-640x480.jpg" width="320" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">What is the best solution when it comes to music
for YouTube videos?</span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If you want to know what you can use, where you can
get it and how to get FREE music that won’t get you into trouble on YouTube keep reading.<o:p></o:p></span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">I will explain why you should avoid using your personal music collection, expalin what is the best alternative and then <b>give you 13 sources of music</b> that are ideal for online use.</span></span><br />
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"></span><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If you're just looking for the 13 sources of music I suggest you scroll down until you get to that part of the post.</span><br />
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<a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Ntm4y261Ss7ZMVmr_XHXYcvp6vMY7pXZweGvnvo5WxfYwS1va9OCMGnwJOPH_8jVBIKJfhJWPkabaKgcJWaBph2UXoV7pkkeZF6r5qioovL1MUqnL_dFQuStqXPOa9yHqnTDQfOTumA/s1600/Ad-2-Make-Great-Videos-Ends+Sept+30th-offer.png" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Many people think because they have paid for CDs or
downloads they can legitimately use their personal music collection on their
YouTube videos, which is NOT the case. A personal music collection is exactly
that, personal. All they have bought is the right to listen to the music
themselves, technically playing their music in an office in ear-shot of several
other people would require a performing rights license.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Some people would have you believe that under copyright Fair
Use you can use anything you like provided you only use clips of up to 30sec. Again
this is not true. Fair Use laws do not stipulate the amount of a work you can
legitimately use, partly because 30sec of an hour long concert is a small
fraction of the original work but 30sec of a 1minute track is a significant
proportion of the original.</span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">There are other factors to consider when claiming
Fair Use but the only way to determine whether something is indeed Fair Use is
to take it to a Federal Court and have them make a judgement, something that
would obviously be impractical and very expensive. A useful article on
<a href="http://fairuse.stanford.edu/overview/fair-use/" target="_blank">Copyright & Fair Use</a> by Rich Stim is available on the Stanford University
Libraries website. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">YouTube also provides useful information on <a href="https://www.youtube.com/yt/copyright/en-GB/fair-use.html" target="_blank">Fair Use</a>.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">In my opinion, in terms of cost and quality, the best
alternative is royalty free music for youtube videos.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Unfortunately this type of music includes the word “free” in
its name, which can lead to confusion. Royalty free music is NOT free of
charge, it’s not free of copyright and it may not even be royalty free. If you
feel confused that is perfectly understandable since the different royalty free
music libraries may offer music that is royalty free to the video producer, music
that is completely royalty free, or both. The important point for YouTubers is
that both flavours of royalty free music is free of royalties for them as video creators.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If you are a YouTube
Creator royalty free music licensing means you pay once and YOU don’t pay any
royalties (if any are due). However if you intend to monetize your YouTube
videos it is worth checking the licensing details of each music library. You
can read more about these two types of royalty free music here. <o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Having just established that royalty free music is not free
let me contradict myself because sometimes royalty free music can be free.
Sometimes composers or publishers will make some of their music available free
of charge for non-commercial projects and only ask for a credit or link back to
their website. Some online libraries may also make a few tracks available free
of charge to encourage you to try their product, I’ll give you links later in this
post.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">The important thing is royalty free music for youtube videos
gives you good quality music at an affordable price. To find suitable tracks
you could search online but I have prepared a list of 13 of the best royalty
free music sites. I have used, like and trust all of these sites and have never
had any problems with them.</span></div>
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<span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Royalty Free Music Sites For YouTube Videos</b></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvaMEEdIwjwpu2kbLMMlFZ2cRUfwvy86vmUnEHqiivSF3zqjq8TznH_JPPa1JQ_nEEYACJFdVtNnqDxHXweTok5mqnFGBW-fwmrlpxwFpoj0r8iQPq47N5USZo7oJ2x95DkmXwnIFM52k/s1600/123rf-logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="64" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvaMEEdIwjwpu2kbLMMlFZ2cRUfwvy86vmUnEHqiivSF3zqjq8TznH_JPPa1JQ_nEEYACJFdVtNnqDxHXweTok5mqnFGBW-fwmrlpxwFpoj0r8iQPq47N5USZo7oJ2x95DkmXwnIFM52k/s200/123rf-logo.jpg" width="200" /></span></a></div>
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">123RF offers </span><span style="font-family: "arial" , "helvetica" , sans-serif;">music tracks, logos and idents. You
can search by genre, mood or instruments and the styles range from corporate
and pop to classical and world beat. You pay using a credit system with a
minimum purchase of 10 credits but to save money you can buy a larger number of
credits. There are no daily limits but prices vary; 12 credits per track is quite
typical. For me in the UK that’s £11, which is equivalent to about $16 US. For YouTube
videos you just need their standard licence and you can usually downloaded as Waveform
Audio File Format (WAV), MP3 and Audio Interchange File Format (AIFF). </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Their website can be viewed in 14 languages and their support
service is excellent, both online and telephone. Although the head office is in
Kuala Lumpur they have offices in North, Central and South America, Europe,
Africa, and Asia.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">In summary, <a href="http://www.123rf.com/#toshlubek" target="_blank">123RF</a> offers good quality audio content, is inexpensive and you can speak to real people if necessary.</span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>123RF website link</b>: </span><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.123rf.com/#toshlubek" target="_blank">www.123rf.com</a></span></span><br />
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<a href="https://blogger.googleusercontent.com/img/proxy/AVvXsEhYsvvnf6MxLX-5MwnAqOFD_q5CYB715iMlTbRQgcnf7dBpXq479gHso3Em-pnDOfP-lak0sRqpoS9AoCwv1hCfypEJJvAQOc7VwApcqBCCH_K3vTYPt20Cm0otNMSxKAaMe5QmXEZGEvVMpRJQCP2r5_heM_JKH6dGyQ=" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Stock Photos from 123RF" border="0" src="http://www.123rf.com/submit/staticbanners/468X60_audio.jpg" height="60" valign="top" width="468" /></span></a></div>
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<a href="http://audiojungle.net/user/toshlubek/portfolio?ref=toshlubek" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><span style="font-size: large;"><img border="0" height="38" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjAEWKoKtLpZrumMQzgqrwSGzyB4uDRjowIzEl0Wv-oebgd8IyqPnm0vEX0mZDaArpX4Oc-GfuueyNPbv_PXmAqPdK8SOKTOaCP-OJM-_d_7Qft_eesPOahDpTFhQwVWNeJ_n1U87WEKzc/s200/audiojungle-logo.png" width="200" /></span></a></div>
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Audio Jungle </span><span style="font-family: "arial" , "helvetica" , sans-serif;">has a
huge amount of music including instrumental, vocal and logo stings – all really
useful stuff. You can buy on a pay as you go basis or deposit funds for future
purchases, the latter saves you a couple of dollars on each transaction. Typically
a full length track costs from $19. A quick tip: because </span><a href="http://audiojungle.net/user/toshlubek/portfolio?ref=toshlubek" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Audio Jungle</a><span style="font-family: "arial" , "helvetica" , sans-serif;"> is part of
the Envato marketplace any deposits you make can also be used on any of the
other Envato sites, such as VideoHive, GraphicRiver, PhotoDune etc.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Note that each license allows you to use the music on only
one end product, in this case a YouTube video, which differs from some other
royalty free libraries. <o:p></o:p></span></div>
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<span style="font-size: large;"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Audio Jungle website</b>: </span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://audiojungle.net/user/toshlubek/portfolio?ref=toshlubek" target="_blank">audiojungle.net</a></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span><br />
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<a href="http://www.pond5.com/?ref=ToshLubek" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img alt="Royalty-Free Stock Video at Pond5" src="http://d15iwyodqv1bjv.cloudfront.net/images/pages/referral/pond5_big_orange.png" height="79" style="height: 81px; width: 205px;" width="200" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Pond5</b> offers
royalty free audio, images, video and AfterEffects templates all in one place.
Their royalty free music ranges in style from acoustic to hip hop but I think
prices vary a bit more than on AudioJungle but typically a track costs around
$20. If you want some free and unusual stuff check out their Public Domain
project that includes free music tracks and old video clips.</span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Pond5 website</b>: </span><a href="http://www.pond5.com/?ref=ToshLubek" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">www.pond5.com</a></span></div>
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<a href="https://www.shockwave-sound.com/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><span style="font-size: large;"><img alt=" https://www.shockwave-sound.com/" border="0" height="31" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqaC-lEHVMZ4p6TiiF5-RxcndilEc5ZlJuh6sd5kgU7Gv0Mj3Q5b0FF57x_iYpUz1bH840K_FFUBR8nqDZXL1kZGz-DUVo93FTtwEVSl0ujzasTUkzv-YzrXJnZpmSiLDvO26lneH3ZSo/s200/Shockwave+sound+logo.jpg" width="200" /></span></a></div>
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Shockwave Sound</b> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">offers good value at $29.95 per track or $99.95 for albums. Tracks are available in full length, commercial lengths and loops, which is very useful. Bulk discounts are available and they even suggest you can save yourself 10% by joining their affiliate program and using your own affiliate link. The website has recently been upgraded </span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">(Autumn 2015). It is easy to use and is one of the growing number of royalty free suppliers who provide short and simple to understand licensing terms and conditions (well done). Youtubers just need to buy the music with a standard license. The site </span><span style="font-family: "arial" , "helvetica" , sans-serif;">provides a wealth of tools, articles and information, all of which are worth seeking out.</span></span></div>
<span style="font-size: large;"><b style="font-family: Arial, Helvetica, sans-serif;">Shockwave sound website</b><span style="font-family: "arial" , "helvetica" , sans-serif;">: </span><a href="http://www.shockwave-sound.com/a/0f8349b3d4" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">www.shockwave-sound.com</a></span><br />
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<a href="https://www.audioblocks.com/" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><span style="font-size: large;"><img alt=" https://www.audioblocks.com/" border="0" height="51" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHAl0WhwY43buN42Rt_sbbMIWWnnzm78SG4V-w5CbCU0xBtqTQqNOP39JsuXl2M7PQsozcGZ7tDAZkZdrqzrfTBFLVdodGgJHz0Taq-5YO9lC7B01Ric_mJ9hC8hxOMNFxB4XXSDF_27c/s200/Audioblocks+logo.png" width="200" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Audio Blocks</b> is a
subscription service and it can be one of the cheapest sources of royalty free
music. You get unlimited access to more than 100,000 tracks. The annual
subscription offers maximum value for money at $99 and if you decide to cancel
your subscription you can keep everything you have downloaded and continue to
use it royalty-free as many times as you like for ever.</span></div>
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<span style="font-size: large;"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Audioblocks website</b>: </span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="https://www.audioblocks.com/" target="_blank">www.audioblocks.com</a></span></span></div>
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<span style="font-size: large;"><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b>Royalty Free Music </b></span><span style="font-family: "arial" , "helvetica" , sans-serif;">Royalty Free Music is part of Getty Images, a big player in the stock content market.
They have 8,000 music tracks in a wide range of genres and you can search by
style, category, tempo, mood, genre and instrument. Prices start at $9.95 a
track and $99.95 for albums. They have specials available but since they are
updated frequently it’s best if you check the site for their current one.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Royalty Free Music website</b>: <a href="http://www.royaltyfreemusic.com/" target="_blank">www.royaltyfreemusic.com</a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><span style="color: orange; font-size: medium;"><b>Yopo music </b>and <b>AKM Music</b></span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">Both these sites sell their music as albums and individual tracks. The music prices on both sites are very good but are priced in British pounds. An individual track from <a href="http://www.yopo.co.uk/" target="_blank">Yopo Music</a> costs £7.99 with albums at £24.99. <a href="http://www.akmmusic.co.uk/" target="_blank">AKM Music</a> charges £10.96 per track and £36 for albums. At the moment (Autumn 2015) a pound is approximately $1.50 so just multiply these prices by 1.5 for the approximate dollar price. Support is good from both companies and if necessary you can speak to the owners by telephone.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Yopo Music website</b>: <a href="http://www.yopo.co.uk/" target="_blank">www.yopo.co.uk</a></span></div>
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<span style="font-size: large;"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>AKM Music website</b>: </span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://www.akmmusic.co.uk/" target="_blank">www.akmmusic.co.uk</a></span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX4-7K2mre5CcCp_2wTK2h7f7x7u5ZvrNJZyFuGx5rDHICyu2OFk40sghHg65UlyP110KX2JzxGJkx16uA_Y6mDamDnRUbY6Rbt6lVpcFaeNrf3U9ehtZxelyV1D8IBcGtR5vpAs-BLP4/s1600/stockmusic-si-logos.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="66" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjX4-7K2mre5CcCp_2wTK2h7f7x7u5ZvrNJZyFuGx5rDHICyu2OFk40sghHg65UlyP110KX2JzxGJkx16uA_Y6mDamDnRUbY6Rbt6lVpcFaeNrf3U9ehtZxelyV1D8IBcGtR5vpAs-BLP4/s200/stockmusic-si-logos.png" width="200" /></span></a></div>
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><b>Stockmusic (dot com)</b><span style="font-size: medium;"> </span></span><span style="font-family: "arial" , "helvetica" , sans-serif;">from Sound Ideas offers over 13,000 royalty free audio tracks on 209 albums.
You have a choice of albums, tracks, production elements and sound effects.
Prices start from $2.49 for sound effects, $29.95 for full tracks and $99 for
complete albums. Unfortunately the look of the website is a bit dated but don’t
be put off. The site make it easy to understand what you can do with their
music and that you can use each track forever in an unlimited number of
different videos. As a side note, Sound Ideas also sell on <a href="http://audiojungle.net/user/sound-ideas" target="_blank">AudioJungle</a> and their own <a href="http://www.sound-ideas.com/" target="_blank">website</a> and are one of the largest suppliers of SFX libraries.</span></span></div>
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<o:p><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Stockmusic.com website</b>: <a href="http://stockmusic.com/" target="_blank">stockmusic.com</a></span></o:p></div>
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<a href="http://www.stockmusic.net/index.cfm" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;" target="_blank"><span style="font-size: large;"><img border="0" height="49" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhkXO4vydNjWd-qh8-fN7MpKPmPv9AcZPQ3gt2JBXwRJz7RlescpgotzXbLgnjq8iwcPqm_WCEvhXujtBwNQrmwjUKq-X4r-i_XM-SWfcptk-165AYz6558OjRopXZ5CjEAfrRQPmwOKTE/s200/stockmusic_logo.png" width="200" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Stockmusic (dot net)</b>, not to be confused with the similarly sounding one above, offers royalty free music tracks for $39.95 and the quality is excellent and up
to date and you have over 4,000 tracks to choose from. They say all their music
comes with an unlimited license, is completely royalty free and can be used
over and over in your projects. So as stockmusic say in their blog, “you could
use a track in a YouTube video, then in a commercial, then for the backdrop of
a podcast.” So you’re getting plenty of value here.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Stockmusic.net website</b>: <a href="http://www.stockmusic.net/index.cfm" target="_blank">www.stockmusic.net</a></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6FdNGvx5a90gxwxfs91mNI62S7AhStuZZzYWg_83c1MEYHM_prVYvo6kLd7agMqhNb4UIWyRzoZwKUgiL9qokK0HkuiyIyPEy49RPJNJ67JXXjQameNF1ke1RZI1BYMbUO5JW1Srbba0/s1600/premiumbeat_logo.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="60" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh6FdNGvx5a90gxwxfs91mNI62S7AhStuZZzYWg_83c1MEYHM_prVYvo6kLd7agMqhNb4UIWyRzoZwKUgiL9qokK0HkuiyIyPEy49RPJNJ67JXXjQameNF1ke1RZI1BYMbUO5JW1Srbba0/s200/premiumbeat_logo.jpg" width="200" /></span></a></div>
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Premium Beat </span><span style="font-family: "arial" , "helvetica" , sans-serif;">is the royalty free music arm of Shutterstock. Their Standard license
specifically says you can use their music on YouTube videos and even monetize
them. The choice is superb and includes high quality classical recordings. Full
tracks cost $39.95 but you can also add shorter length versions and loop sets
to your purchase for a little extra. They have some free stuff on their site,
check out the link to my blog in the description below.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Premiumbeat website</b>: <a href="http://www.premiumbeat.com/" target="_blank">www.premiumbeat.com</a></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibn5mDHJsHhQO1k1lroQ_ZoXX3R3TcHSdgUb-BwyBl2Lx81DAPVzChS1ktNFrtCgdzFXm7PM7Q2eK4BOoFpU7MNMDjtE_pivr-lf1Rxcwl_mYnfHEOL7kxo5DZJTGhZP7RHb0R4M1gaXg/s1600/SmartSound+Logo.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="43" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibn5mDHJsHhQO1k1lroQ_ZoXX3R3TcHSdgUb-BwyBl2Lx81DAPVzChS1ktNFrtCgdzFXm7PM7Q2eK4BOoFpU7MNMDjtE_pivr-lf1Rxcwl_mYnfHEOL7kxo5DZJTGhZP7RHb0R4M1gaXg/s200/SmartSound+Logo.png" width="200" /></span></a></div>
<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Smart Sound is a </span><span style="font-family: "arial" , "helvetica" , sans-serif;">royalty free music library is different in a few ways. You can
access it through their Sonicfire Pro app and plugin, the Vimeo music store and
the Smartsound website. The smart thing about smartsound is you can customize
the duration, the musical variation and mood of each track. Despite the
flexibility the standard commercial license is £39.95. Smartsound also has some
</span><a href="http://www.smartsound.com/royalty-free-music/youtube/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">free music</a><span style="font-family: "arial" , "helvetica" , sans-serif;"> for YouTube videos on their website
so check it out.</span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Smartsound home page</b>: <a href="http://www.smartsound.com/" target="_blank">www.smartsound.com</a></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;"><b>Vimeo Music Store</b>: <a href="https://vimeo.com/musicstore" target="_blank">vimeo.com/musicstore</a></span></div>
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<span style="font-size: large;"><span style="color: orange; font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b>YouTube free music
for Creators </b></span><span style="font-family: "arial" , "helvetica" , sans-serif;">This is a collection of YouTube royalty free music that is completely safe
to use on YouTube with no risk of a Content ID Match. And even better it’s also
FREE. Log into your YouTube account, go to Creator Studio and click on
Create. Alternatively go to </span><a href="https://www.youtube.com/audiolibrary/music" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">youtube.com/audiolibrary/music</a><span style="font-family: "arial" , "helvetica" , sans-serif;">. You can choose from
“Free Music” and “Sound Effects”. If you want to monetize your
videos click the play icon of the track you like to check the license terms.</span></span></div>
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<span style="font-size: large;"><span style="font-family: "arial" , "helvetica" , sans-serif;">So there you have thirteen sources of royalty free YouTube music that I’ve personally used, like and trust. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">I would recommend checking the licensing terms before buying to ensure you buy the correct license for your</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif;">project.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: large;">If
you have used other royalty free music sources please share the information in
the comments. </span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;">Please note some of the links above are affiliate links and I may earn little if you click and buy music. I have included these links because I have used those libraries and their products. I do not recommend any music libraries whose music I have not used for my own projects for YouTube videos and radio & TV advertisements.</span></span><br />
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<a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Ntm4y261Ss7ZMVmr_XHXYcvp6vMY7pXZweGvnvo5WxfYwS1va9OCMGnwJOPH_8jVBIKJfhJWPkabaKgcJWaBph2UXoV7pkkeZF6r5qioovL1MUqnL_dFQuStqXPOa9yHqnTDQfOTumA/s1600/Ad-2-Make-Great-Videos-Ends+Sept+30th-offer.png" /></a></div>
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<tr><td style="text-align: center;"><span style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhVFLbyWnnLEaqZDs94WI8mmZ-4s5mroLLPGbgYrVA2N7f34zzZegUvIdlRG7DX6S5G3c_RltK6TN7uo1AiH1-8sg4SRjdaW68XRx7nqabVvHGZQ-tu0xKeg_SEchakRNOFksiwFoMR1rs/s200/Ladder+Grips.jpg" width="185" /></span></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span face=""arial" , "helvetica" , sans-serif"><b>Ladder Grips safety device</b></span></td></tr>
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<span face=""arial" , "helvetica" , sans-serif">If you have ever climbed a ladder you will know that it can be an unsettling experience and sometimes downright dangerous. So it is good to find <a href="https://www.youtube.com/watch?v=WjbQAfoxKFg" target="_blank">ladder safety accessories</a> and devices that work, are easy to use and are NOT one of those </span><i style="font-family: Arial, Helvetica, sans-serif;">use once and put away and forget</i><span face=""arial" , "helvetica" , sans-serif"> gizmos.</span></div>
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<span face=""arial" , "helvetica" , sans-serif">A Scottish company has
developed and patented a new ladder safety accessory called Ladder Grips, which is available direct from their website </span><a href="https://www.laddergrips.com/" rel="nofollow" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">laddergrips.com</a><span face=""arial" , "helvetica" , sans-serif">.</span></div>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://www.laddergrips.com/" imageanchor="1" rel="nofollow" style="margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="126" data-original-width="320" height="126" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlaUtcs32Am7E8eClYMxF80w64HAsvAh_MPd9p4-_6e8ve9pHljd3ZXoWK7_bDzXCuq-5QhSA2dAdHFayOExTLNQ0UvmBSrLduy78Drr1BJISepunVtWOZKBfDrttN236cjXhnhLjNo44/s0/Ladder+Grips+Ad.jpg" width="320" /></a></div><br /><div class="separator" style="clear: both; text-align: center;"><br /></div>
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<span face=""arial" , "helvetica" , sans-serif">You can watch LadderGrips' new corporate video here.</span></div><div class="separator" style="clear: both; text-align: left;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="266" src="https://www.youtube.com/embed/WjbQAfoxKFg" width="320" youtube-src-id="WjbQAfoxKFg"></iframe></div></div><div style="text-align: center;"><a href="https://www.youtube.com/subscription_center?add_user=ToshLubek" target="_blank"><img border="0" height="46" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77nJp9nBBUmvtggw4fAUQMiM5YuNyivda5c3mGScqN89x1q2jE4dTpQp2xqAkXTE23P6SItawN_-68N4JIdNBt5lbGIaFIfaCyVw7K5fev1cPqKHdbuAGtZuUARX_rk2w7yMDZHbO2aM/s200/youtube-subscribe-button.png" width="200" /></a></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSoPjPCcME0nssjTFosOnlM706yxIYYJTBa1l2MTdAzOIlaIgpsUKsEGnwa9WDHgWK5Q7zBPRn5Wrp1wCxlipMRv0DN3XjxIRQbHVTcVYCvY8XMZfgdUnj_CfE3-78U_BDMWnAyfyPN-8/s1600/Bobby+Park+-+Inventor+of+Ladder+Grips.jpg" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSoPjPCcME0nssjTFosOnlM706yxIYYJTBa1l2MTdAzOIlaIgpsUKsEGnwa9WDHgWK5Q7zBPRn5Wrp1wCxlipMRv0DN3XjxIRQbHVTcVYCvY8XMZfgdUnj_CfE3-78U_BDMWnAyfyPN-8/s200/Bobby+Park+-+Inventor+of+Ladder+Grips.jpg" width="173" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><b><span face=""arial" , "helvetica" , sans-serif">Bobby Park, Inventor</span></b></td></tr>
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<span face=""arial" , "helvetica" , sans-serif">I met Bobby Park, the inventor, who told me about his ladder safety
devices and even took me to the Ayrshire factory where Ladder Grips are being manufactured. Bobby
told me that Ladder Grips are a unique new ladder safety accessory for the
workplace and home and that, size for size, no other ladder safety devices or
accessories provide the level of safety or versatility. T</span><span face=""arial" , "helvetica" , sans-serif">he key feature of
Ladder Grips that make it so powerful in improving ladder safety is the formulation
of the rubber pad. Bobby went through several prototypes until finding the perfect
rubber for his ladder grips.</span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBpHG_kLI-bix2MoF8oUJzYroi713VgKbuK07EBNVC7ox-yf97MPTQxhO23OrRcnVYYh8gvZMoiwOWbtQ3Hsn23DY2L0ah62aCuUo44-wus_0ty1s-qYzYf6ghr-lkmzzgIOIdPUzQdI/s1600/Ladder+Grips+being+manufactured.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRBpHG_kLI-bix2MoF8oUJzYroi713VgKbuK07EBNVC7ox-yf97MPTQxhO23OrRcnVYYh8gvZMoiwOWbtQ3Hsn23DY2L0ah62aCuUo44-wus_0ty1s-qYzYf6ghr-lkmzzgIOIdPUzQdI/s320/Ladder+Grips+being+manufactured.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span face=""arial" , "helvetica" , sans-serif"><b>Ladder Grips parts laser cut from 2.5mm steel</b></span></td></tr>
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<span face=""arial" , "helvetica" , sans-serif">The Ladder Grips are manufactured from welded
2.5mm steel with a powder coating and non-ferrous fittings to maximize strength
and durability. The special natural rubber ladder pads are fixed to the steel
and provide the grip necessary to keep the ladder stable.<o:p></o:p></span></div>
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<span face=""arial" , "helvetica" , sans-serif">One of the unique
features of Ladder Grips is in the approach Bobby has taken to improve ladder stability by upto 350%. Most ladder safety devices concentrate on trying to fix the ladder
feet whereas Ladder Grips aim to fix the top of the ladder. If the top is made immobile
the feet are unlikely to move. To illustrate this Bobby
prepared a <a href="https://youtu.be/WjbQAfoxKFg?t=1m38s" target="_blank">demonstration</a> to illustrate how the friction between the rubber pads
and the working surface secure the ladder. Although you must </span><span face=""arial" , "helvetica" , sans-serif">always
secure your ladder feet, and NOT replicate Bobby’s demonstration, he put his
ladder feet on a castor-board that was free to move on the concrete ground
surface. </span><span face=""arial" , "helvetica" , sans-serif">Climbing up the ladder and</span><span face=""arial" , "helvetica" , sans-serif"> even
bouncing on the ladder did not make the ladder slip, demonstrating the success
of the concept that ladder stability can be improved by fixing the top of the
ladder.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7seq3qU3MYmd8vE2Jw9C6okXa9Tc-hwTbmJG1dCyal4JTJ4mjK08eLn-Z3vKvjL_1fPYI78sx5wXsPrGwDGPdW_knU04b0yN8UKtRCl21IsE2MgcmT0xMHr7B2C-5yqxwsG6WVCmGklk/s1600/Ladder+Grips+being+put+on+ladder.jpg" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj7seq3qU3MYmd8vE2Jw9C6okXa9Tc-hwTbmJG1dCyal4JTJ4mjK08eLn-Z3vKvjL_1fPYI78sx5wXsPrGwDGPdW_knU04b0yN8UKtRCl21IsE2MgcmT0xMHr7B2C-5yqxwsG6WVCmGklk/s320/Ladder+Grips+being+put+on+ladder.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span face=""arial" , "helvetica" , sans-serif">Ladder Grips independently attach to the ladder stiles</span></td></tr>
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<span face=""arial" , "helvetica" , sans-serif">Ladder Grips can be
attached to </span><span face=""arial" , "helvetica" , sans-serif">all box section ladders, </span><span face=""arial" , "helvetica" , sans-serif">transforming
almost any ladder into a much safer working platform. They are clamped anywhere
along the ladder stiles, or legs, and secured by tightening the thumb screw.
Because t</span><span face=""arial" , "helvetica" , sans-serif">he grips can be independently positioned and clamped to the
ladder stiles you can work more safely on sloping surfaces, such as a gable
end.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOhQL2h5Xmz1xkOVsd-cmy8zM1HuDfeG3j8D04Z6SBLdoSdBfsMkIf-asbnj624ifIuo01TlAvjy9H_PaBsAnl39ugjy-IKYFKc1zTrAs5n0vkv0MIOvuwIqHO7F3wUZd3D1-L2cSBkR4/s1600/Ladder+Grips+on+Gable+end.jpg" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOhQL2h5Xmz1xkOVsd-cmy8zM1HuDfeG3j8D04Z6SBLdoSdBfsMkIf-asbnj624ifIuo01TlAvjy9H_PaBsAnl39ugjy-IKYFKc1zTrAs5n0vkv0MIOvuwIqHO7F3wUZd3D1-L2cSBkR4/s320/Ladder+Grips+on+Gable+end.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span face=""arial" , "helvetica" , sans-serif"><b>Staggered fitting for awkward surfaces</b></span></td></tr>
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<span face=""arial" , "helvetica" , sans-serif">Normally the poor contact of the ladder would allow even a moderate gust
of wind to blow your ladder off its landing. But by off-set clamping of the
Ladder Grips your ladder maintains full and secure contact with the working
surface. The 14,000mm</span><sup style="font-family: Arial, Helvetica, sans-serif;">2</sup><span face=""arial" , "helvetica" , sans-serif"> of natural rubber pads can be locked parallel
to the ladder stile, or pivoted, providing full contact with the surface for working
angles up to 25 degrees.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmZ5W9t3NCkNy3r1J0fvdd0SIGP6hWj9bP9avdXfw2tW-7Oy-zeZIB_RQFL7QmPJ2CbfG-UssFIrD4c2zosBwRCfAwWgVfwzoB3xMDSYfCeSp7ZHBFRzD66ktvv-jPaC9wSSjL1gtK9nQ/s1600/Ladder+Grips+silly+angle.jpg" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="180" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgmZ5W9t3NCkNy3r1J0fvdd0SIGP6hWj9bP9avdXfw2tW-7Oy-zeZIB_RQFL7QmPJ2CbfG-UssFIrD4c2zosBwRCfAwWgVfwzoB3xMDSYfCeSp7ZHBFRzD66ktvv-jPaC9wSSjL1gtK9nQ/s320/Ladder+Grips+silly+angle.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span face=""arial" , "helvetica" , sans-serif"><b>Gripping power for angled ascent</b></span></td></tr>
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<span face=""arial" , "helvetica" , sans-serif">Another one of Bobby’s demonstrations was to set up the
ladder at a sideways angle by extending one of the ladder legs. In the image you can see the true vertical indicated by the cable on the side of the house and the hammer hanging vertically from Bobby's work belt. Again you
should not do this but the gripping power of his Ladder Grips allowed Bobby to
climb the ladder with confidence, even at this ridiculous angle. <o:p></o:p></span></div>
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<span face=""arial" , "helvetica" , sans-serif">Ladder Grips are
also small enough to pack away in your tool box once the job is done, or </span><span face=""arial" , "helvetica" , sans-serif">you
can leave them on the ladder for storage. </span><span face=""arial" , "helvetica" , sans-serif">Stay secure, stay
safe. Get your Ladder Grips today. For more details and pricing visit laddergrips.com</span></div>
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<span face=""arial" , "helvetica" , sans-serif"><b>WARNING. DO NOT</b> replicate any of the demonstrations in the
<a href="https://www.youtube.com/watch?v=WjbQAfoxKFg" target="_blank">Ladder Grips video</a>. Ladder grips are NOT intended to help you use a ladder
inappropriately. For details of best practice in safe ladder use visit the <a href="http://www.hse.gov.uk/work-at-height/using-ladders-safely.htm" target="_blank">HSEwebsite</a>. </span><span face=""arial" , "helvetica" , sans-serif">The HSE have produced a brief </span><a href="http://www.hse.gov.uk/pubns/indg455.pdf" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">guide</a><span face=""arial" , "helvetica" , sans-serif"> for Safe use of ladders
and stepladders. </span><span face=""arial" , "helvetica" , sans-serif">The </span><a href="https://ladderassociation.org.uk/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Ladder Association</a><span face=""arial" , "helvetica" , sans-serif"> also provide guidance and training for
proper ladder use.</span><br />
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-76205634422584781122015-09-02T06:52:00.001-07:002023-01-21T19:31:53.310-08:00Pink Truck Supports Think Pink Scotland Breast Cancer Charity<div class="MsoNormal">
<span style="font-family: Arial, Helvetica, sans-serif;">Instead of the usual business tips this post is about <a href="http://www.ntwaste.co.uk/" target="_blank">Newtown Waste Solutions</a> launch of their new Pink Trucks in support of Breast Cancer Charity <a href="http://www.thinkpinkscotland.org/" target="_blank">Think Pink Scotland</a>. Watch the video below or read on for the full story. If you would like to help in the fundraising please contact Newtown Waste Solutions </span><span style="font-family: Arial, Helvetica, sans-serif;">on 01698 250007</span><span style="font-family: Arial, Helvetica, sans-serif;">.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><b><span style="color: magenta; font-size: large;">£50,000 target</span></b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">Newtown Waste Solutions will be holding various fund raisers throughout the year to help </span><span style="font-family: Arial, Helvetica, sans-serif;">raise funds for
breast cancer research in Glasgow</span><span style="font-family: Arial, Helvetica, sans-serif;">. The skip hire company is based in Motherwell and is set itself a target of raising £50,000 for Think Pink Scotland’s </span><span style="font-family: Arial, Helvetica, sans-serif;">breast cancer research</span><span style="font-family: Arial, Helvetica, sans-serif;"> </span><span style="font-family: Arial, Helvetica, sans-serif;">campaign. In the UK breast cancer is now the
most common cancer with about 125 women diagnosed with the disease every day. Increasingly people are becoming aware that men can also fall victim to breast cancer and 300 UK men are diagnosed with the condition every year.</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0NhWfGEropynBMZ3SfXOkVHQUESsDXXyutIxFCXHXzx9plbuC7wiZnqsQMisVdLEd_8DpqFlxksqGak0U1315k4N4BEnXi49KSHnrJo-oetNiA-Bg2vgTRGOyoKXQN0bU3VuPmkHXQLg/s1600/Martin+and+Billy.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0NhWfGEropynBMZ3SfXOkVHQUESsDXXyutIxFCXHXzx9plbuC7wiZnqsQMisVdLEd_8DpqFlxksqGak0U1315k4N4BEnXi49KSHnrJo-oetNiA-Bg2vgTRGOyoKXQN0bU3VuPmkHXQLg/s400/Martin+and+Billy.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: x-small;">Martin McLindon and Billy Neilson with their team</span></span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">Martin McLindon and Billy Neilson, co-owners of Newtown
Waste Solutions, launched the company’s two Pink Trucks, supplied by MAN Truck
and Bus Limited, on 1</span><sup style="font-family: Arial, Helvetica, sans-serif;">st</sup><span style="font-family: Arial, Helvetica, sans-serif;"> September 2015. For the next year or two they will become a familiar sight on the streets of Motherwell and Glasgow.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;"><span style="color: magenta; font-size: large;"><b>A stunning pink livery</b></span></span><br />
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<tr><td class="tr-caption" style="font-size: 12.8000001907349px; text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;"><span style="font-size: x-small;">Newtown Waste's MAN Euro 6 8x4 in the Pink Think Scotland Livery</span></span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">The trucks have been given an
eye-catching pink livery to support Think Pink Scotland’s breast cancer
research campaign. The trucks are MAN Euro 6 8x4 with hook lift and a power of
400bhp. Roger Turnbull from MAN Truck and Bus was at the launch to support Newtown Waste Solutions. Roger said he thought, "the truck looked absolutely stunning and
that he was certain it would make a big impact on the roads".</span></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLgUvlqB_iQ3h1AdpI089zvqg2nXr3vZFCPXbsfg9Bd0_onNTIIe0ukh0JVnmDFIe4xzF6bArxbLbteDEhVqL_VlT0iaTcCIyR-wJYmBIaURM1I1acNTM4i6weXuIFNte-Ej8N0pqgt5s/s1600/Roger+2.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLgUvlqB_iQ3h1AdpI089zvqg2nXr3vZFCPXbsfg9Bd0_onNTIIe0ukh0JVnmDFIe4xzF6bArxbLbteDEhVqL_VlT0iaTcCIyR-wJYmBIaURM1I1acNTM4i6weXuIFNte-Ej8N0pqgt5s/s400/Roger+2.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Roger Turnbull, Sales Territory Manager, MAN Truck & Bus Ltd</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">By supporting Think Pink Scotland Newtown Waste Solutions
and Skip Hire are helping to fund ground-breaking cancer research in the
University of Glasgow’s laboratories. All monies raised will help to bring the
best scientific talent to Glasgow and purchase vital new equipment. The ground
breaking breast cancer research at the University of Glasgow is advancing our
knowledge of breast cancer and is helping to develop new and better breast
cancer therapies. It is hoped that the charity fund raising will help lead to
breakthrough breast cancer treatments.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif; font-size: large;"><b><span style="color: magenta;">Research in Glasgow</span></b> </span></div>
<span style="font-family: Arial, Helvetica, sans-serif;">Think Pink Scotland will use the £50,000 raised by the
breast cancer campaign to help fund vital research projects, scientists,
equipment and technology, and those funds will be spent in Glasgow. By funding
research we hope to develop new treatments and more effective treatments for
people with breast cancer.</span></div>
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<span style="font-family: Arial, Helvetica, sans-serif;">The good thing about Think Pink Scotland is that
administration costs and a lot of the other costs are absorbed by Glasgow University so every pound donated to Think Pink Scotland goes to
research.<o:p></o:p></span><br />
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<span style="color: magenta; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Motherwell FC lend their support</b></span><br />
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHoJdpjUFpXGZsJkrZSamhQK7fCSNtgukh6icCTN22vVQu_y2TA8fse8KNbN6E0ukOIjgNENvYc9F1pLLe0_aA0mkMiIVKGIWo07nYcv8h8CKSTG93bbMVdd4pL04zyf1W8Re3sH3czyw/s1600/Motherwell+FC.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHoJdpjUFpXGZsJkrZSamhQK7fCSNtgukh6icCTN22vVQu_y2TA8fse8KNbN6E0ukOIjgNENvYc9F1pLLe0_aA0mkMiIVKGIWo07nYcv8h8CKSTG93bbMVdd4pL04zyf1W8Re3sH3czyw/s400/Motherwell+FC.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: left;"><span style="font-family: Arial, Helvetica, sans-serif;">Motherwell FC players attend the press launch of the Pink Trucks</span></td></tr>
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<span style="font-family: Arial, Helvetica, sans-serif;">As part of their partnership with Think Pink Scotland
Newtown Waste will be holding a variety of fundraising events including a
fundraising golf day, an afternoon tea, and also a sportsman’s dinner. And one
of the first things Newtown Waste will be doing is a collection at <a href="http://www.motherwellfc.co.uk/" target="_blank">MotherwellFootball Club</a>.<o:p></o:p></span></div>
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<span style="color: magenta; font-family: Arial, Helvetica, sans-serif; font-size: large;"><b>Please help</b></span><br />
<span style="font-family: Arial, Helvetica, sans-serif;">If you would like to help in our breast cancer campaign
contact Newtown Waste Solutions in Motherwell on 01698 250007.</span><br />
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<span style="font-family: Arial, Helvetica, sans-serif;">If you would like to link to the video or embed the video it is available from <a href="https://www.youtube.com/user/ToshLubek" target="_blank">Tosh Lubek</a> YouTube channel.</span><br />
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-20683393762638663012015-08-25T04:42:00.002-07:002023-01-21T19:31:43.729-08:005 Surefire Tips To Build Your Facebook Page<div class="MsoNormal">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMXTvNW3fg-uhU9cgpGc97_0HDeRrzdAdpgPxRq8cL6PkB4r_k7CPQt8YNm3T9tm_WhMpnEtQfFe_FhddSNNkNfl6OrnOFPxPPHpBcZPgYGWEebk4O468j5ryD27iUWohDC23jb2ukTJU/s1600/Liz+Melville.jpg" imageanchor="1" style="clear: left; display: inline !important; float: left; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: large;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMXTvNW3fg-uhU9cgpGc97_0HDeRrzdAdpgPxRq8cL6PkB4r_k7CPQt8YNm3T9tm_WhMpnEtQfFe_FhddSNNkNfl6OrnOFPxPPHpBcZPgYGWEebk4O468j5ryD27iUWohDC23jb2ukTJU/s200/Liz+Melville.jpg" width="198" /></span></a><span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Today's post is based on a seminar presented by </span><a href="http://www.lizmelville.com/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Liz Melville</a><span style="font-family: "arial" , "helvetica" , sans-serif;"> to a packed room during the </span><a href="http://www.socialmediamarketingshow.co.uk/" style="font-family: Arial, Helvetica, sans-serif;" target="_blank">Social Media and Marketing Show</a><span style="font-family: "arial" , "helvetica" , sans-serif;"> in Edinburgh in July of 2015. Liz has built three businesses using social media and currently runs her own Social media company helping clients to use social media effectively to generate real sales. However, the trick on Facebook, as you will discover below is not to SELL, SELL, SELL. You can watch the video I took of Liz's seminar (you'll get more details by watching) or you can read the summary that is the post below. Whichever you prefer I suspect it will change the way you use Facebook.</span></span><br />
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<b><span style="color: #ed7d31;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><span style="color: orange; font-size: small;">Research your ideal customer </span><o:p></o:p></span></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">You need to know who is your ideal audience. Who do you want to find? You have to know who you’re looking for on social media. You might say, <i>it’s everyone</i>, but you would be wrong, that’s not your ideal audience. You need to think about who you really want to talk to and reach on Facebook and then tailor your message to them. <o:p></o:p></span></div>
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">So you need to understand your customers but how do you do that? You need to use a Facebook tool called Graph Search. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Now if you are not in the USA you probably will not have heard about Graph Search because it generally has not been rolled out beyond America. Do not worry, you can still access Graph Search by going to your personal profile and change your language settings to “English US” and you will have access to Facebook Graph Search. It is an amazing tool that very few people know about but will tell you all you need to know about your target market on Facebook.</span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRiIy0dnXuCpYAc70jtWvnZPuL_1TVGRktV1QrKikPefC8frgz0bIWL_8ye4-7pdI45n5Kz6XJWILiNds4yL7E6S3qIZ13lKYCrfjBSO_1NRsTqy3wYTHC5mop5EORoUNva754F-mO3l0/s1600/Slide18.JPG" imageanchor="1" style="clear: left; display: inline !important; margin-bottom: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" height="222" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhRiIy0dnXuCpYAc70jtWvnZPuL_1TVGRktV1QrKikPefC8frgz0bIWL_8ye4-7pdI45n5Kz6XJWILiNds4yL7E6S3qIZ13lKYCrfjBSO_1NRsTqy3wYTHC5mop5EORoUNva754F-mO3l0/s400/Slide18.JPG" width="400" /></span></a></div>
<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Type in phrases into the search bar at the top of Facebook. For instance, </span><i style="font-family: Arial, Helvetica, sans-serif;">“Pages liked by people who like Liz Mellville”</i><span style="font-family: "arial" , "helvetica" , sans-serif;">. Obviously, you would substitute your business page name for “Liz Melville”. If you want to snoop on the competition it could be a competitor’s business page name or another page where you might find your ideal customer. Facebook will return a list of other pages that your fans like so you can build a list of their topics of interest. In Liz’s case, the results show that her fans are into books and literature. So it is a no-brainer that Liz ought to talk about books and literature but she could bring it back to a business context and ask her fans, “what’s the best business book you have read lately?” By doing so she is linking it back to what she has found out about what her audience is interested in.</span></span></div>
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Other searches you could try could include <i>“favorite interests of people who like (insert your business page name)”</i>. You will gradually build up a profile of your ideal customer and once you have that information you will be able to decide what to talk about on Facebook. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">If you have local clients you can use graph search to find local client information. So type in </span><i style="font-family: Arial, Helvetica, sans-serif;">“Pages liked by people who like (insert business page name) and live in (insert city name)”</i><span style="font-family: "arial" , "helvetica" , sans-serif;">. You will get lots of information about people who live in that city who like your business page.</span></span><br />
<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif;">By using Graph Search you are able to hone in on what your audience wants to hear about. Importantly do not talk about what you want to sell but what they want to hear, that’s the key because most of the time that people are on Facebook they are not there to buy but to have a chat.</span></span><br />
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">You can also like other business pages who have the same ideal client as you. Do it while logged in as your business page and start joining in the conversation on their posts. Your thumbnail profile will start to come up in those conversations, people will see what you do and they may just come across and like your page. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Again don’t try and sell, you are just gradually drip-feeding into their consciousness that you are around.</span></span><br />
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">A further great tool on Facebook that allows you to gain even more information about your ideal customer is Audience Insights. It will tell you everything you need to know about people (not individuals) on Facebook. Go into your personal profile, on the left-hand side you will see the menu and look for Ads Manager, go in there and you will see Audience Insights. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">It will give you detailed information about your ideal customers, such as income levels, where they live, the car they drive, whether they are married etc. Again you can start to build up a detailed profile of who you are trying to talk to and what is happening in their lives that you can talk about.</span></span><br />
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<a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Ntm4y261Ss7ZMVmr_XHXYcvp6vMY7pXZweGvnvo5WxfYwS1va9OCMGnwJOPH_8jVBIKJfhJWPkabaKgcJWaBph2UXoV7pkkeZF6r5qioovL1MUqnL_dFQuStqXPOa9yHqnTDQfOTumA/s1600/Ad-2-Make-Great-Videos-Ends+Sept+30th-offer.png" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b><span style="color: orange; font-size: small; mso-themecolor: accent2;">Set some goals and measure your success</span></b><b><o:p></o:p></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">It does not really matter what it is but you should have a goal. If you do not know what you want to get out of using Facebook how will you know it is working for you? Make sure your goals are specific so that you can measure your success. So it might be…<o:p></o:p></span></div>
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<li><span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">·</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-stretch: normal; text-indent: -18pt;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">How many website/blog visitors you can drive from Facebook?</span></span></li>
<li><span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">·</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-stretch: normal; text-indent: -18pt;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">How many email subscribers you can get?</span></span></li>
<li><span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">·</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-stretch: normal; text-indent: -18pt;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">How many page likes do you want to get?</span></span></li>
<li><span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">·</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-stretch: normal; text-indent: -18pt;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">What level of post reach do you want?</span></span></li>
<li><span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">·</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-stretch: normal; text-indent: -18pt;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">What percentage uplift in sales?</span></span></li>
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Whatever you choose make sure it is measurable</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> and after a set period of time to see whether you have achieved your goal. This is important because this will tell you whether the cost of your time is worth it. Remember every hour you are on Facebook you could potentially be doing something else. If Facebook is not working for you either need to adjust your approach or use your time productively doing something else.</span></span><br />
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<b><span style="color: #ed7d31;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><span style="color: orange; font-size: small;">Seek out your audience</span><o:p></o:p></span></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">You need to “fish” in the right place to find people you want. Again you can use Graph Search to answer:<o:p></o:p></span></div>
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<li><span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">·</span><span style="font-family: "arial" , "helvetica" , sans-serif; font-stretch: normal; text-indent: -18pt;"> </span><span style="font-family: "arial" , "helvetica" , sans-serif; text-indent: -18pt;">Which Facebook Groups might they be in?</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span></li>
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<span style="font-size: medium;"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;">Here again, Graph Search is your friend. Use it to hone your customer profile and then go looking for them</span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"> in the places they hang out on Facebook. For instance search </span><i style="font-family: Arial, Helvetica, sans-serif;">“Groups joined by people who like (insert your business page name)”</i><span style="font-family: "arial" , "helvetica" , sans-serif;"> and then join those groups, where appropriate, join-in the conversation and occasionally mention what you do. People will get to know you and come across to your page.</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> </span></span><br />
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<b><span style="color: #ed7d31;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><span style="color: orange; font-size: small;">Create Attention Grabbing Content</span><o:p></o:p></span></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">You need the right bait to hook your customers and that’s your content. If you find that you are not getting post reach and engagement on Facebook it is not Facebook’s fault, the truth is you are not creating the right content. However, the attention span of the average human is just 8sec so if you want to capture their attention quickly you need to have great headlines and images. Your post does not have to be anything to do with your business but make sure the post hits the mark with your ideal audience. For instance, if it is holiday time post a picture of an ideal holiday destination and ask, “Who wants to be here?”<o:p></o:p></span></div>
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif;">Great images are like gold dust on Facebook because they grab the attention and will engage your audience. If your audience loves chocolates and you post an image of the perfect Belgian chocolate and have a headline like, “Would you share your last chocolate?” you probably have got the right bait.</span></span><br />
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">It’s Facebook suicide if you try to </span><span style="font-family: "arial" , "helvetica" , sans-serif;">sell, sell, sell</span><span style="font-family: "arial" , "helvetica" , sans-serif;">. That’s not to say you should never sell but just follow the 80:20 rule. 80% of your content should be for your ideal customer and only 20% should be about you and your business.</span></span></div>
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;">So what should you be posting? How about news and topical items? Think about what is happening around you, there’s always something happening locally, national and internationally and it is all stuff you can talk about. If your ideal audience is a woman between 35 and 55 posts some inspirational quotes, there is a good chance your audience will love that. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">You may hate it but that’s not the point, post what your ideal customer likes.</span></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguB-1HRKx0T8CyXSzlGKFZJ-eHKVX5VqOxZmha_jHLH9VQvRoRmBD8Peu8iLSZNrwbuIol3WnyxxETG42ivDHUsQ8b8RWhUVjzbeArMShv0-OA2DsCtt8i00tvIOemlPQ8yvANwEC499E/s1600/Slide30.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEguB-1HRKx0T8CyXSzlGKFZJ-eHKVX5VqOxZmha_jHLH9VQvRoRmBD8Peu8iLSZNrwbuIol3WnyxxETG42ivDHUsQ8b8RWhUVjzbeArMShv0-OA2DsCtt8i00tvIOemlPQ8yvANwEC499E/s400/Slide30.JPG" width="400" /></span></a></div>
<span style="font-size: medium;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Caption competitions are a great way to get engagement. How-to videos and top-tips are very popular and you may have noticed that video is now HUGE on Facebook.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">If someone has asked you a question post it and get your followers to answer the question. If you are about to launch a new product ask people what they think, people love to give others their opinion! Post links to other people’s content, you do not have to create everything yourself so reuse other people’s content. How about fan only discounts, your audience will love it. If you have a review or testimonial from a customer put it on your page, it’s great social proof. Put seasonal posts on your page, apart from the old favorites like Christmas, Easter and holidays look up those special days throughout the year. For instance, September the 19<sup>th</sup> is International Talk Like a Pirate Day, so why not create some posts in pirate lingo “me hearties, a-harr!”<o:p></o:p></span></div>
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<span style="font-size: medium;"><o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: yellow;">If you want lots of ideas for your Facebook posts</span><span style="background-color: white;"> <a href="http://www.lizmelville.com/" target="_blank"><b>d</b></a></span></span></o:p><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="background-color: white;"><a href="http://www.lizmelville.com/" target="_blank"><b>ownload</b></a> </span><span style="background-color: yellow;">Liz Melville's FREE e-book: 47 Fabulous Facebook Post Ideas for Coaches & Business Authors.</span></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><b><span style="color: orange; font-size: small; mso-themecolor: accent2;">Use Facebook ads </span></b><b><span style="font-size: small;"><span style="color: orange; font-size: small;"> </span> </span> <o:p></o:p></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Since the start of 2015 organic impressions on Facebook have gone down by 35% year on year, which is a huge drop. Like it or not Facebook is now pay-to-play with paid impression up 8% year on year and rising. If you want your content to be served to your ideal customer you need to have a Facebook ads budget in place. Facebook is now one of the largest ad networks in the world and it offers you laser targeting by using “interests” when you set up your ads. During the process of setting up your ad, Facebook will ask you the questions about who you want the ads to reach. Use “interests” to fine tune it. You have already done your research to identify your ideal customer, now use that information in the “interests” box.<o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0c2g_J_CeCgT4xV8PH6vVF-_pVS1E2kbHkwpV3iyNgQ_5zBGLSi-LnohXL1rKrjRfNn5OThG98zVRzgZIRF5Jvm8nVhoJDh1M3eSQTGpe4AhZ0-dJgtFGT0dA86SydXprze3qETXgXjQ/s1600/Slide36.JPG" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj0c2g_J_CeCgT4xV8PH6vVF-_pVS1E2kbHkwpV3iyNgQ_5zBGLSi-LnohXL1rKrjRfNn5OThG98zVRzgZIRF5Jvm8nVhoJDh1M3eSQTGpe4AhZ0-dJgtFGT0dA86SydXprze3qETXgXjQ/s400/Slide36.JPG" width="400" /></span></a></div>
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">When it comes to ad copy make sure you include your offer and the most important information right up at the top before the cut-off. Ask a question, spark curiosity, or invite people to interact with your advert. Experiment with the length. Some ads work better is they are long while others are more effective if they are short. To find out what works best try A/B testing and then use the one that produces the best results. Also test your images and headlines on your ordinary non-promoted posts to see what is likely to get the most likes, comments, and shares before you use them on an ad. Your image should be 1200 x 628 pixels because Facebook will then optimize it to look good and PNG files work better than jpeg. If you are using text in your image Facebook will screen it to make sure the text only takes up 20% of the image.</span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9DfpNElDALx5ldkVefNs1qFNw79fyydfQINjc8vYTbt7PEN8TvW9gQKJHXciyQ1KF-KE7dqt3FIUKUBHLuUfShwpGjLVOdSAvJu11UVVXXU802OwholtA1nmF_DeC2PawhTKFsGViJJ8/s1600/Facebook-Ads.gif" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="font-size: medium;"><img border="0" height="225" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj9DfpNElDALx5ldkVefNs1qFNw79fyydfQINjc8vYTbt7PEN8TvW9gQKJHXciyQ1KF-KE7dqt3FIUKUBHLuUfShwpGjLVOdSAvJu11UVVXXU802OwholtA1nmF_DeC2PawhTKFsGViJJ8/s400/Facebook-Ads.gif" width="400" /></span></a></div>
<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> <span style="font-family: "arial" , "helvetica" , sans-serif;">If you struggle with creating graphics use canva.com. Use an attention-grabbing</span><span style="font-family: "arial" , "helvetica" , sans-serif;"> headline to get people to click and have a clear call to action. For the best results use sign-up or download as your call to action button. Remember to have a strategy for where you are going to drive the traffic. Remember to play on the pain points or the issues that your customers have – it’s always about them and not you.</span></span></div>
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<b><span style="color: #ed7d31;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><span style="background-color: white; color: orange;">Summary</span><o:p></o:p></span></span></b></div>
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<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Research your ideal customers. Use Facebook Graph Search to discover their interests and hangouts.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Have a plan. Be focused on the results you want and how you will measure success.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Fish in the right pools. Seek out your audience and join in the conversation.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Create attention-grabbing content your clients will love and want to share.</span></li>
<li><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">Set aside a Facebook ads budget and have a strategy for their use.</span></li>
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<span style="font-size: medium;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span> As mentioned above this post is based on Liz Melville's seminar at the<span style="font-family: "arial" , "helvetica" , sans-serif;"> Edinburgh Social Media and Marketing Show on 8th July 2015. For a flavor of the day watch the very short video below and look out for Liz Melville at 47sec into the video.</span></span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;">I would like to thank Liz Melville for giving permission to use her seminar presentation and slides for this blog post and and 5TopTips for Business video. The content copyright is Liz Melville's.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: medium;"><br /></span> <a href="https://www.udemy.com/make-great-videos-on-a-budget/?couponCode=TEACHME10" style="text-align: center;" target="_blank"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj4Ntm4y261Ss7ZMVmr_XHXYcvp6vMY7pXZweGvnvo5WxfYwS1va9OCMGnwJOPH_8jVBIKJfhJWPkabaKgcJWaBph2UXoV7pkkeZF6r5qioovL1MUqnL_dFQuStqXPOa9yHqnTDQfOTumA/s1600/Ad-2-Make-Great-Videos-Ends+Sept+30th-offer.png" /></a><br />
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-77534718185684953432015-08-07T12:56:00.004-07:002023-01-21T19:31:34.407-08:00How To Improve Your Public Speaking<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Today I am bringing together three contributors who have
provided their 5TopTips on Public Speaking, a presentation or talk. They are <a href="https://www.youtube.com/watch?v=MepDXaDvloA" target="_blank">JillSimpson</a> of <a href="http://devatraining.co.uk/" target="_blank">DEVA Training</a>, <a href="https://www.youtube.com/watch?v=ibce2VN5A1s" target="_blank">Eugene Clark</a> from <a href="http://www.peoplegrowth.co.uk/" target="_blank">People Growth</a> and <a href="https://www.youtube.com/watch?v=HSAQtT844dY" target="_blank">Erick Rainey</a> of
<a href="http://rainworks.co.uk/" target="_blank">Rainworks</a>. </span></div>
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<a href="http://www.youtube.com/subscription_center?add_user=USERNAME" target="_blank"><img border="0" height="46" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77nJp9nBBUmvtggw4fAUQMiM5YuNyivda5c3mGScqN89x1q2jE4dTpQp2xqAkXTE23P6SItawN_-68N4JIdNBt5lbGIaFIfaCyVw7K5fev1cPqKHdbuAGtZuUARX_rk2w7yMDZHbO2aM/s200/youtube-subscribe-button.png" width="200" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">If you are new to public speaking a few nerves before you do
your presentation can be useful to keep you focused but do not let your nerves
get the better of you. The best way to overcome the anxiety is to prepare in
advance. Do not leave it to the last minute, you are doing yourself and your
audience a disservice. Being well prepared will boost your confidence, calm
your nerves and make your talk far more enjoyable for both you and your
audience.</span><br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange;"><b>It’s all in the preparation </b></span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Your preparation should be like an iceberg. You only see a
tiny part of the iceberg, the rest is hidden below sea level, and what you say
in your talk is like that tiny part while your preparation is that huge unseen
part. For every minute you speak you should think about setting aside 30 minutes
to an hour for your preparation. Do your research, structure your talk, prepare
any slides and practice. Use your colleagues or family to practice on and ask
their advice on to judge what works and what does not. If nothing else this
will help you get a handle on the length of your talk; it is easy to prepare
too much material and end up failing to satisfy your audience’s expectations
because you have to arbitrarily drop sections of your material. If you cannot
practice out aloud in front of others record your rehearsal on your webcam or
the camera on your phone, when you watch it back you will see what to leave in
and what to drop.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: orange;">It’s about your audience</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Consider your audience. What is it they want to hear, this
can be very different from what you want to say. What do you know about your
audience? Use that information to judge what you are going to say and how you
are going to say it. If your content is relevant to your audience they will hang
on your every word. Communicate your message from an angle that will really
interest your audience. The language you use should be relevant to who you are
speaking to. If you are talking to a non-expert audience it is more important
than ever not to use industry-speak and buzz words, if you do you will fail to
communicate effectively.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: orange;">What’s your purpose</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Think about the purpose of your talk and have a clear idea
of what you are trying to achieve. What is it you are trying to do to your
audience: entertain them, persuade them or inform them? Are you selling a
product, building awareness of your expertise, or trying to impress your peers?
If you aren’t clear about your message from the outset, your audience certainly
will not be.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: orange;">Have structure</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Give your talk structure. Like a good story it should have a
beginning, middle and end. Most important is to have a strong introduction and
a clear conclusion. If you think about movies they always open really
powerfully and conclude in a strong fashion. Your speech should do exactly the
same thing. Also a good way to think about your talk is the journalist’s perennial
way of telling a news story. Tell the audience what you are going to say. Say
it. Then tell them what you said. I do not mean repeat the same thing three
times, instead it should be like this. A) Attractive, interesting or intriguing
headline for your specific audience. B) The meat, detail or explanation that
your audience needs or desires. C) A summary of what you said or of what your
audience wanted to hear. However make sure A and C are powerfully memorable so
that your audience continues to think about your message after you have
finished your talk.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b style="background-color: white;"><span style="color: orange;">Have a call to action</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">If your intention is to have your audience do something as a
result of your talk give them a clear call to action. Do not just stop speaking
and hope the audience will do what you want, tem them precisely what they
should do. They may be willing to do something with the information you have
given them but unless you lead them they will not know what to do next. For
instance, you could just say, visit my website </span><a href="http://www.toshlubekproductions.co.uk/" style="font-family: Arial, Helvetica, sans-serif;">www.toshlubekproductions.co.uk</a><span style="font-family: "arial" , "helvetica" , sans-serif;">
or if you have made a video of your talk and put it on YouTube you might say, “if
you have found this video interesting subscribe to my YouTube for more videos”.</span></div>
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<span style="color: orange; font-family: "arial" , "helvetica" , sans-serif;"><b>Fascinate</b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Less is more. Since you are the expert you will have a
library of knowledge about your niche but be selective with what you share and
keep it simple. A memorable five minute talk is far better than twenty minutes
of boring detail. Make sure every point you make is relevant for your audience
so that you fascinate them with what you are saying. Remember not to give too
much away; leave them wanting more. If you are promoting something, such as a
book or your service, give your audience sufficient information to intrigue them
to the point where they want to know more.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: orange;">Be natural</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Be yourself. Your audience has come to see you not dozens of
PowerPoint slides or the back of your head as you fumble at your laptop. Find
your voice and your personality as you present material that you know to be
engaging and relevant to your audience. Do not rush, in fact speak more slowly
than in a normal conversation, and pause to allow the audience to take in what
you’ve said or to stress an important point. Remember to smile and share your
enthusiasm for your subject. If you show it and show that you are enjoying
sharing your knowledge your audience will appreciate it and learn more because
of it.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange;"><b>Make a connection</b></span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Make sure you make eye contact with your audience. So often
people skim or scan the audience but never take time to lock in and connect
with people. If you do that you will build massive rapport very quickly and win
the audience over to your side.</span><br />
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-39259542664401231182015-07-07T02:30:00.001-07:002023-01-21T19:31:26.125-08:005 Great Tips For Success In Business<span style="font-family: "arial";">If you ask a dozen people what they think is the key to
success it is likely you are going to get a dozen different answers. Are they
all wrong? Not at all because everyone is different. Different backgrounds, different
personalities and different areas of expertise. The entrepreneur with a financial
background will see the huge importance of Knowing Your Numbers while someone with
a creative background will see Innovation and Fun as key. However whatever your
background or type of business some aspects remain key.<o:p></o:p></span><br />
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<span style="font-family: "arial";">Today I invited Erick Rainey from <a href="http://www.rainworks.co.uk/" target="_blank">Rainworks</a> Training and
Development to share his 5 Keys To Success In Business. As usual on my blog you
can watch the video below or skip just below the video player and read on.</span></div>
<br />
<div style="text-align: center;">
<iframe allowfullscreen="" frameborder="0" height="315" src="https://www.youtube.com/embed/Aasuyz9t8m4?rel=0" width="560"></iframe><br /></div>
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<span style="font-family: "arial" , sans-serif; mso-ansi-language: EN-GB; mso-bidi-language: AR-SA; mso-fareast-font-family: Arial; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin;"><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">5 Keys To Business Success </span><a href="http://youtube.com/watch?v=Aasuyz9t8m4"><span style="color: #0563c1; font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">http://youtube.com/watch?v=Aasuyz9t8m4</span></a></span></div>
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<a href="http://www.youtube.com/subscription_center?add_user=ToshLubek"><img alt="http://www.youtube.com/subscription_center?add_user=ToshLubek" border="0" height="46" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77nJp9nBBUmvtggw4fAUQMiM5YuNyivda5c3mGScqN89x1q2jE4dTpQp2xqAkXTE23P6SItawN_-68N4JIdNBt5lbGIaFIfaCyVw7K5fev1cPqKHdbuAGtZuUARX_rk2w7yMDZHbO2aM/s200/youtube-subscribe-button.png" title="" width="200" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">What Is Your Desired Outcome<o:p></o:p></span></span></span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1xjy0Od-ONP1i5IEV5yQ2QsoX1ZtyFJiz4PZ3NX5qn01_VM08e8jRmB6520qoYZTUDfC_2d179p5Y4Y8Ll8eSrrwlZw95pk0qwoyRoqa0M_TVvL0BnxdtILvzsVHp9D9ea33m8z7Y8gQ/s1600/1146459_30836972.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1xjy0Od-ONP1i5IEV5yQ2QsoX1ZtyFJiz4PZ3NX5qn01_VM08e8jRmB6520qoYZTUDfC_2d179p5Y4Y8Ll8eSrrwlZw95pk0qwoyRoqa0M_TVvL0BnxdtILvzsVHp9D9ea33m8z7Y8gQ/s320/1146459_30836972.jpg" width="320" /></a></div>
<span style="font-family: "arial";">It may seem strange obvious but you need to know where you
are going and yet many businesses do not take the time to define their goal nor
set their business compass. Take some time out, consider your business goal and
give yourself and your company a clear direction. Knowing where you are going
is important and do not keep it to yourself. Share that outcome with your staff,
if they do not understand where the business is going they will hardly be able to
help you get it there.<o:p></o:p></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhne0A1B9hro1Ay-fk9udsGDqh0MHglblNiSee8lawdAnKWscEN5OkcIGue7iaDGmC3Tu9oxxS_SobN8ASN0xPY8sNsKbVesd3Gw_SF_lil7DUTqrBYSq7GTD_zUaYJULI4ceF5BhOILWA/s1600/1428654_47907772+Small.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhne0A1B9hro1Ay-fk9udsGDqh0MHglblNiSee8lawdAnKWscEN5OkcIGue7iaDGmC3Tu9oxxS_SobN8ASN0xPY8sNsKbVesd3Gw_SF_lil7DUTqrBYSq7GTD_zUaYJULI4ceF5BhOILWA/s200/1428654_47907772+Small.jpg" width="200" /></a></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">Take Action<o:p></o:p></span></span></span></b></div>
<span style="font-family: "arial";">It is all very well having a direction for your business but
if you do not take action you are going nowhere. Just continuing to do more of
the same old do not be surprised when you get the same old results, or lack of
results. Lots of people have massive amounts of procrastination and they will
find all kinds of excuses why they are not ready to take the next step in
business. It is important that you understand when you are ready and then take
that next step, holding back will scupper your chance of being successful.<o:p></o:p></span><br />
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<iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="//ws-eu.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=GB&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-21&marketplace=amazon&region=GB&placement=1119975271&asins=1119975271&linkId=HH2L7S6CAMOQQ272&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe> </div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">Have sensory
awareness<o:p></o:p></span></span></span></b></div>
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<span style="font-family: "arial";">This is really all about the power of words; knowing what
your internal dialogue is doing. Marshalling that internal dialogue is critical
so that it has positive effect and not a negative one. Also be aware of how you
come across to other people, this is so important.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">Behavioural Flexibility<o:p></o:p></span></span></span></b></div>
<div style="text-align: left;">
<span style="font-family: "arial";">If you have been doing business for a little while make sure
you can change those business habits. Just because something has always been
done that way does not mean it is the right way to do it today. Look around and
look how other successful businesses or individuals are operating and learn to
model what they are doing and apply that model to your business. Studying the
way successful businesses work is a superb strategy because their triumphs and
failures provide you with an incredible shortcut to where you want to be
without wasting a lot of time and money.<o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="color: orange; font-family: "arial"; font-size: large;">Get A Mentor</span></b></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioZyuoP7nVuFAk1UUYpstDSkHhMHwm6KFytNUPrfT8lPEeN62WcUUQOIW4-JbReOBX8EwqAiwbCrLEzvjamLNvN9YuQRCmxb3tl3_sT-DTdGoHZR4qEymKHKgEdNrplpev91KgTkp-U9c/s1600/1428653_34995249+Small.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioZyuoP7nVuFAk1UUYpstDSkHhMHwm6KFytNUPrfT8lPEeN62WcUUQOIW4-JbReOBX8EwqAiwbCrLEzvjamLNvN9YuQRCmxb3tl3_sT-DTdGoHZR4qEymKHKgEdNrplpev91KgTkp-U9c/s320/1428653_34995249+Small.jpg" width="320" /></a></div>
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<span style="font-family: "arial";">You do not have to do it all alone, get yourself a mentor.
All successful achievers, all successful people in business have a mentor or
coach. According to <a href="http://www.mikesouthon.com/" target="_blank">Mike Southon</a>, a highly successful entrepreneur and recent
<a href="http://toshlubekproductions.blogspot.co.uk/2015/03/how-to-create-your-elevator-pitch-and.html" target="_blank">contributor</a> to this blog, there should not be a fee for mentoring. Choose
someone you respect and can get on with, someone who is interested in your
enterprise and you but can tell you exactly how it is. When a fee enters the
equation how honest and useful will the advice be.</span></div>
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<span style="font-family: "arial";">Mentors should be a great source of knowledge and
experience. They have been there, done it and got the T-shirt and will help you
through the inevitable lows. More importantly, because mentors tend to be
further along the entrepreneurial road they will also be a fantastic source of
contacts and potential customers. <span style="mso-spacerun: yes;"> </span><o:p></o:p></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipvvumCbv7rbTQCJ8aMpftBG2IAtB2QX3uZ2QmUukR1dpe4LtbguHYedGwph2aW-JDJf7FR1m1MyrEZj52V-8Wb4WITneVQbVaNTFRwKvNAmn-AsO54K2FhuQ8VkFG2w5tNUJyqdg5EPw/s1600/1212912_38514992+Small.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="247" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEipvvumCbv7rbTQCJ8aMpftBG2IAtB2QX3uZ2QmUukR1dpe4LtbguHYedGwph2aW-JDJf7FR1m1MyrEZj52V-8Wb4WITneVQbVaNTFRwKvNAmn-AsO54K2FhuQ8VkFG2w5tNUJyqdg5EPw/s320/1212912_38514992+Small.jpg" width="320" /></a></div>
<div style="text-align: left;">
<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial";"><span style="color: orange; font-size: large;">It’s About The Profit</span>
<o:p></o:p></span></b></div>
<div style="text-align: left;">
<span style="font-family: "arial";">Know your numbers and keep your eye firmly fixed on your
profit figure. Turning over lots of cash ultimately does nothing for your
business. It is a simple rule that more money has to come in than goes out but
surprisingly too many business miss this point. Unless your profits can justify
it keep your spending under a tight grip. You need the money, firstly to pay
yourself and secondly to reinvest so your business can move forward and
continue to be a healthy enterprise.<o:p></o:p></span></div>
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</iframe>
<iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="//ws-eu.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=GB&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-21&marketplace=amazon&region=GB&placement=1119975271&asins=1119975271&linkId=HH2L7S6CAMOQQ272&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe> </div>
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Please note this post includes Amazon affiliate links<!-- Leaderboard --></div>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-66932400239612260022015-06-30T02:30:00.001-07:002023-01-21T19:31:15.294-08:005 Great Tips For Visiting Trade Shows<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">I am pleased to welcome back Janet Torley of <a href="http://www.eventsforbusiness.co.uk/services/event-consultancy/" target="_blank">Events forBusiness</a>. Janet was with us a few months ago sharing her top tips on networking.
Today she is drawing on her experience and an event organiser to shed light on
how to get the most from visiting trade shows or business exhibitions.Watch the video or keep reading.<o:p></o:p></span></div>
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<a href="http://www.youtube.com/subscription_center?add_user=ToshLubek" target="_blank"><img border="0" height="46" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh77nJp9nBBUmvtggw4fAUQMiM5YuNyivda5c3mGScqN89x1q2jE4dTpQp2xqAkXTE23P6SItawN_-68N4JIdNBt5lbGIaFIfaCyVw7K5fev1cPqKHdbuAGtZuUARX_rk2w7yMDZHbO2aM/s200/youtube-subscribe-button.png" width="200" /></a></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">As well as the tip in this blog you may find the following books useful. If you are interested in buying The Beermat Entreprenaur by Mike Southon take a look at my blogpost based on his tips for <a href="http://toshlubekproductions.blogspot.co.uk/2015/03/how-to-create-your-elevator-pitch-and.html" target="_blank">the perfect Elevator Pitch</a>.</span> </div>
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</iframe> <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-20&marketplace=amazon&region=US&placement=0273720988&asins=0273720988&linkId=BCDNRV4DTYWLMCZD&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe> <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="//ws-eu.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=GB&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-21&marketplace=amazon&region=GB&placement=111883335X&asins=111883335X&linkId=GNVBVTMMIIX3UYHZ&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe> <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-20&marketplace=amazon&region=US&placement=111883335X&asins=111883335X&linkId=C2E5EMHBBZXFD4X5&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;"><b>Be Prepared</b></span><b><o:p></o:p></b></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">First up is really an obvious tip but one that always seems
to be forgotten by at least a handful of visitors to every trade show. Be
prepared. If you have the opportunity check who the exhibitors are and try and
find out a little about each of them. Whether you are looking for suppliers or
potential customers you may prefer to target those who are geographically close
to you so check out where each business is located. Also part of being prepared
is remember to bring plenty of business cards. I have lost count of the number
of times a visitors has confessed he/she forgot to bring any business cards or
gives a lame excuse that they are waiting for the printer to deliver them.
Business cards are your most basic means of marketing yourself and your company
so make sure you have plenty.<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Give Yourself Time</span><o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">You are not going to get the most out of any exhibition if
you do not give yourself enough time. Before the event take a black marker pen
and block-off at least a couple of hours in your diary, any less and you have
to ask yourself whether it is worth going at all. Popping in to the exhibition
for half an hour just won’t cut the mustard, you need time to go round and chat
with the stand holders and then talk to other visitors. Think of it as an
extended networking event and then dedicate the necessary time in your diary.<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">You Are Not An
Exhibitor </span><o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Get this clear in your mind, you are not an exhibitor. You
haven’t paid to have a stand so don’t go along as if you are a stand holder who
has wandered away fro their stand and is still selling. Keep your leaflets to
yourself and don’t try and be sneaky and avoid the exhibitor’s fee. The
business who have booked a stand will probably have paid anything from a
hundred pounds to several thousand pounds depending on the size and location of
the events and they will be less than pleased at you trying to muscle in FOC. So
do not try selling to the exhibitors, apart from you taking up their time when
they should be selling to other visitors you will annoy and cause offence.
Furthermore if you are annoying the exhibitors they are hardly going to be in a
frame of mind to buy from you, you will actually be shooting yourself in the
foot. By all means collect information and details at the event but contact the
people you want to talk to afterwards when they have time to speak to you. If
you want to sell on the day be a good egg and buy a stand and everyone will be
happy.<o:p></o:p></span></div>
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<b><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Be Comfy </span><o:p></o:p></span></b></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">The final tip is an entirely practical one and probably more
applicable to the ladies, who are prone to wearing footwear that looks as an
elegant means of torture than comfort. You are going to be on your feet for a
few hours so wear comfy shoes. If you have a briefcase, laptop case, should bag
etc. do you really need it? Having done it myself I know you will wish you had
left it back at the office so it you can, travel light.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: x-small;">Please note this blog contains affiliate links</span></div>
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Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-10423553187753675102015-06-22T11:36:00.001-07:002023-01-21T19:31:02.915-08:005 Great Tips To Grow Your Business<div class="MsoNormal">
<span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Today
I have invited Duncan Tannahill to share his 5TopTips on Business Management
techniques to help grow and develop your business. You can either watch the
video or skip ahead and read the post.<o:p></o:p></span></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">When
it comes to helping your business grow and develop there are a number of things
that you should be addressing.</span></div>
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<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Have a plan</span><o:p></o:p></span></span></b></div>
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<span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">You
must plan and set out clear goals for what you want to achieve and when you
want to achieve the goals. Failing to plan is planning to fail. Goals need to
be specific, measurable, achievable, and relevant to your business. Also set a
timeframe for achieving those goals, if you do not you run the risk of putting
off taking action until tomorrow and ultimately failing to achieve your goal.<o:p></o:p></span></span></div>
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<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Avoid the Time-Trap </span><o:p></o:p></span></span></b></div>
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<span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">You
cannot manage time but you can manage how you use time. Time is the most
important resource in your business, perhaps even more important than
money. Tasks you undertake have two
dimensions, namely, importance and urgency. The Time Trap is when you spend too
much time on trivial not important / not urgent tasks rather than focus on the
important / not urgent tasks. These are the ones, like planning, that will add
most value to your business and are where you work on the business not in it.<o:p></o:p></span></span></div>
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<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Know your numbers</span><o:p></o:p></span></span></b></div>
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<span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">Simply
put, know your numbers and really know your key numbers. You cannot drive a car
without using the dashboard information and the numbers in your business is its
dashboard. Knowing how numbers are arrived at, where to get the detail behind
the numbers and what to do with the information is the key to driving the
ultimate result.<o:p></o:p></span></span></div>
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<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Implement quality systems</span><o:p></o:p></span></span></b></div>
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<span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;">No
business will succeed in the long term if its quality of product or service delivery
sucks. So you must develop a quality
system to ensure that your customers experience consistency of service and know
what to expect. Don’t leave it to chance but rather have a clear system for the
whole team to follow.<o:p></o:p></span></span></div>
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<b><span style="font-size: 12.0pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;">Your business compass</span><o:p></o:p></span></span></b></div>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Know
where you are going. Simply put, have a
clear vision for the business that is shared with customers, staff, suppliers
and so on. Sometimes this is referred to
as a strap line which is fine, but have it written down and ensure everything
you do is designed to drive to achieve that vision very day.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /><span style="font-size: large;"><b>Related blog posts</b></span>How To Develop A Top Team - Duncan Tannahill</span><br />
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-stretch: normal; font-weight: normal; margin: 0px; position: relative;">
<a href="http://toshlubekproductions.blogspot.co.uk/2015/06/the-great-profit-giveaway-and-how-to.html" target="_blank">The Great Profit Giveaway and how to stop it</a> - Duncan Tannahill</div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://toshlubekproductions.blogspot.co.uk/2015/05/online-business-success-tips-from-seo.html" target="_blank">Online Business Success</a> - Mike Berry</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://toshlubekproductions.blogspot.co.uk/2015/02/starting-business-or-want-to-know-how.html" target="_blank">Put quality at the heart of your business</a> - Tony Couch<br /><br /><br /><b><span style="font-size: large;">Useful books</span></b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">If you want more information on starting your own business take a look at <b>Dragon's Den: Start Your Own Business: From Idea to Income</b>. It's </span><span style="font-family: "arial" , "helvetica" , sans-serif;">a practical guide </span><span style="font-family: "arial" , "helvetica" , sans-serif;">to starting your own successful business, complete with examples and case studies from popular BBC show Dragons’ Den. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The Dragons will show you how to turn your pipe dream into an income stream. This book shows you everything you need to know to:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">• Create new ideas and find market niches.<br />• Develop a business plan to suit your lifestyle.<br />• Find funding from banks, investors or business angels.<br />• Deal with the practicalities of company registration, corporation tax, VAT, and much more.<br />• Develop marketing and publicity strategies to launch your business so that it makes an impact on the market.</span><br />
<br />
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Also recommended is <b>Your 60 Minute Business Transformation</b> by Martin Robertson. In this small book Martin shares a great deal of his knowledge. </span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Do you: • Work longer hours than you want to? •
Take fewer holidays than your employees? • Want to earn more? • Have sleepless nights because of the
business? • Want tips on how to run your business more efficiently and
effectively? Martin has been there and
done it. He gives many examples of how he got it wrong in his first fourteen
years of business, and what he learnt from it. He gives numerous tips on how to
avoid making the same mistakes and transform your business from being mediocre to fulfilling
and inspiring.</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;"><br /></span>
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<div style="text-align: left;">
Please note this post contains Amazon affiliate links.</div>
</div>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-67763457798056386902015-06-22T11:33:00.002-07:002023-01-21T19:30:54.207-08:005 Great Tips To Develop A Top Business Team<span style="font-family: "arial";">If your business is
to thrive you need to put a good team at the heart of it. Unfortunately that is
easier said than done, especially if you are in the early stages of developing
your business when you have a hundred and one things that need to be done by
yesterday. The truth is that the sooner you have that top team in place the
more time you will have to work on the strategic aspects of your business,. In
other words time to work on your business rather than in it.</span><br />
<span style="font-family: "arial";"></span><br />
<span style="font-family: "arial";">Today’s blog is
based on Duncan Tannahill’s 5TopTips of How To Develop A Top Team, which you can watch just below or you can read on.</span><br />
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<span style="font-family: "arial";">Duncan Tannahill is
Managing Director of <a href="http://www.tannahillpartnership.co.uk/" target="_blank">The Tannahill Partnership</a>, a company that <span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;">delivers business coaching
to SME businesses to enable them to gain real competitive advantage. Here are
his five top tips on how to motivate and develop a top team. <o:p></o:p></span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: "arial";"><span style="font-size: large;"><span style="color: orange;">The Right People<o:p></o:p></span></span></span></b></div>
<span style="font-family: "arial";">Start by recruiting
the right people. It may seem obvious but if you get this wrong you will end up
frustrated and <span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;">complain
about your employees not doing what is expected. You need to invest time in
setting out a well thought through recruitment process. You need to consider
the job specification or description and the type of person who will likely be
successful in the role. Then think through what the advert piece will look like
and where you will promote the position. In the past it may have been the
recruitment pages of your local newspaper that you would advertise but these
days you have many more options such as local radio, online recruitment sites, traditional
and online recruitment agencies etc. Once you have the candidates you need to
set out the interview process and questions you will ask.<o:p></o:p></span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">An Existing Team<o:p></o:p></span></span></span></span></b></div>
<span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">What if your employees are
in post? Well, consider how you communicate with them and share information
about the vision for the business and how they fit in to helping deliver that
vision through their job role. Stop finding fault with the team and rather highlight
the things they do right. It might be harder to do but well worth the effort.<o:p></o:p></span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">Regular Appraisals<o:p></o:p></span></span></span></span></b></div>
<span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">Review your employees’
performance regularly both informally and with an annual appraisal.<span style="mso-spacerun: yes;"> </span>People like to get feedback. And remember
that an appraisal is a two way process or discussion with the employee. Successful
appraisals also require planning and commitment to make them work and be seen
as valuable, there are no short cuts!<o:p></o:p></span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">Train And Train Again<o:p></o:p></span></span></span></span></b></div>
<span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">Training should not be a
one-off but something that is a regular part of the business. The best teams
always train so you need a clear training plan supported by a suitable budget
to ensure that you up skill the team continuously. Training must be tied back
to the business plan and reflect the needs of the business going forward.<span style="mso-spacerun: yes;"> </span>Well planned training will always give a
return on investment in excess of 100%.<o:p></o:p></span></span><br />
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<b style="mso-bidi-font-weight: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";"><span style="color: orange;"><span style="font-size: large;">Inspire By Leading<o:p></o:p></span></span></span></span></b></div>
<span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">Be the leader in your
organisation and work to enrol and inspire your team.<span style="mso-spacerun: yes;"> </span>Consider a great leader and how they
operated, for example Winston Churchill.<span style="mso-spacerun: yes;">
</span>What did he do and how did he perform. What set him apart from his
contemporaries? In the field of commerce Harry Selfridge transformed the retail
business in Britain through innovation and his inspirational leadership. His
philosophy on leadership is as relevant to SMEs today as they were over a
hundred years ago when he opened his London store.<o:p></o:p></span></span><br />
<br />
<span style="font-family: "symbol"; font-size: 12pt;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">“The boss drives his people;
the leader coaches them.”<o:p></o:p></span></span></i><br />
<span style="font-family: "symbol"; font-size: 12pt;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">“The boss inspires fear; the
leader inspires enthusiasm.”<o:p></o:p></span></span></i><br />
<span style="font-family: "symbol"; font-size: 12pt;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">“The boss says ‘I'; the
leader, ‘we’.”<o:p></o:p></span></span></i><br />
<span style="font-family: "symbol"; font-size: 12pt;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">“The boss says ‘Go'; the
leader says ‘Let’s go’.<o:p></o:p></span></span></i><br />
<span style="font-family: "symbol"; font-size: 12pt;"><span style="mso-list: Ignore;">·<span style="font-size-adjust: none; font-stretch: normal; font: 7pt/normal "Times New Roman";">
</span></span></span><!--[endif]--><i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";">“The boss depends on
authority; the leader on goodwill.”<o:p></o:p></span></span></i><br />
<i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";"><br /></span></span></i>
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<br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="font-size: large;"><b>Related Blog Posts</b></span>How To Grow And Develop Your Business - Duncan Tannahill</span><br />
<div style="background-color: white; color: #333333; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-stretch: normal; margin: 0px; position: relative;">
<a href="http://toshlubekproductions.blogspot.co.uk/2015/06/the-great-profit-giveaway-and-how-to.html" target="_blank">The Great Profit Giveaway and how to stop it</a> - Duncan Tannahill</div>
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://toshlubekproductions.blogspot.co.uk/2015/05/online-business-success-tips-from-seo.html" target="_blank">Online Business Success</a> - Mike Berry</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><a href="http://toshlubekproductions.blogspot.co.uk/2015/02/starting-business-or-want-to-know-how.html" target="_blank">Put quality at the heart of your business</a> - Tony Couch<br /><br /><br /><b><span style="font-size: large;">Useful books</span></b></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;">If you want more information on starting your own business take a look at <b>Dragon's Den: Start Your Own Business: From Idea to Income</b>. It's </span><span style="font-family: "arial" , "helvetica" , sans-serif;">a practical guide </span><span style="font-family: "arial" , "helvetica" , sans-serif;">to starting your own successful business, complete with examples and case studies from popular BBC show Dragons’ Den. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">The Dragons will show you how to turn your pipe dream into an income stream. This book shows you everything you need to know to:</span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span><span style="font-family: "arial" , "helvetica" , sans-serif;">• Create new ideas and find market niches.<br />• Develop a business plan to suit your lifestyle.<br />• Find funding from banks, investors or business angels.<br />• Deal with the practicalities of company registration, corporation tax, VAT, and much more.<br />• Develop marketing and publicity strategies to launch your business so that it makes an impact on the market.</span><br />
<br />
<iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="https://ws-eu.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=GB&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-21&marketplace=amazon&region=GB&placement=0007364288&asins=0007364288&linkId=SORBPAFUEJBRYUC7&show_border=true&link_opens_in_new_window=true" style="height: 240px; text-align: center; width: 120px;"></iframe><span style="font-family: "arial" , "helvetica" , sans-serif; text-align: center;"> <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="https://ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-20&marketplace=amazon&region=US&placement=0007364288&asins=0007364288&linkId=OH2NGCT7P7NGT5QJ&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe></span><br />
<span style="font-family: "arial" , "helvetica" , sans-serif;"><br /></span>
<span style="font-family: "arial" , "helvetica" , sans-serif;">Also recommended is <b>Your 60 Minute Business Transformation</b> by Martin Robertson. In this small book Martin shares a great deal of his knowledge. </span><span style="font-family: "arial" , "helvetica" , sans-serif; font-size: 12pt;">Do you: • Work longer hours than you want to? • Take fewer holidays than your employees? • Want to earn more? • Have sleepless nights because of the business? • Want tips on how to run your business more efficiently and effectively? Martin has been there and done it. He gives many examples of how he got it wrong in his first fourteen years of business, and what he learnt from it. He gives numerous tips on how to avoid making the same mistakes and transform your business from being mediocre to fulfilling and inspiring.</span><br />
<br />
<br />
Please note this post contains Amazon affiliate links.<br />
<i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";"><br /></span></span></i>
<i style="mso-bidi-font-style: normal;"><span style="font-size: 12pt; mso-bidi-font-size: 11.0pt;"><span style="font-family: "arial";"><br /></span></span></i>Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.comtag:blogger.com,1999:blog-8425002057976931919.post-31410002958679191152015-06-16T02:00:00.001-07:002023-01-21T19:30:44.096-08:005 Great Tips To Write The Best CV<div class="MsoNormal">
<span style="font-family: "arial" , "helvetica" , sans-serif;">Usually my
blog and 5TopTips videos are intended to help businesses however there are
exceptions and this post is one of them. The subject of this post is How to write a
CV or Curriculum Vitae, so if you need help with CV Writing read on or watch
the video.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Our expert on writing CVs is Certified Professional CV Writer Magda Tomaszewska from <a href="http://www.cv-world.co.uk/" target="_blank">CV-World</a> in Stirling so without further ado here are Magda’s 5TopTips.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: orange; font-size: large;">First Impressions Count</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Make sure you make the most of the headline in your curriculum Vitae. Use it to brand yourself and to convey very specific information about the value you can offer. You are crushing it if a business owner or HR manager will invite you for an interview just after seeing the start of your CV. Do not let it be a wasted opportunity, make that headline count.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: orange; font-size: large;">Does it read well</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Keep your writing simple, concise and to the point. Avoid cramming in too much information in any one section because the important detail will disappear in a forest writing. Your aim is to make it easier for recruiters to screen your CV so get to the point, you are not writing a novel. If the recruiter cannot find what they are looking for there is no chance they will put you forward for the job.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><b><span style="color: orange; font-size: large;">Your achievements</span></b><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">In your CV writing show your achievements. Employers look for candidates who can solve their problems and deliver the results, so remember to highlight your accomplishments and tell them how you have helped your previous employers. Having qualifications may be good but it is what you can do and have done that matters most.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;"><b>The right CV for the job</b></span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">One CV does not necessarily fit all, target your Curriculum Vitae to the specific job. Remember there is no need to write down everything you did in your career, only include the information which is relevant to the position you are applying for. If you are making a change in your career it is very important to focus on your transferable skills, your soft skills.<o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><span style="color: orange; font-size: large;"><b>Key words are for CVs too</b></span><o:p></o:p></span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;">Use key words. Try reviewing a couple of job specifications and find the most common words included in the requirements section. Think of the recruiter as Google searching your CV for the keywords and phrases that are relevant to that job, if you use those keywords your CV will get noticed and you will significantly increase your chances of being selected for an interview.</span></div>
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<span style="font-family: "arial" , "helvetica" , sans-serif;"><iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="//ws-eu.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=GB&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-21&marketplace=amazon&region=GB&placement=1845283775&asins=1845283775&linkId=2CCYEIP6M2DPJAZB&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe> <iframe frameborder="0" marginheight="0" marginwidth="0" scrolling="no" src="//ws-na.amazon-adsystem.com/widgets/q?ServiceVersion=20070822&OneJS=1&Operation=GetAdHtml&MarketPlace=US&source=ss&ref=ss_til&ad_type=product_link&tracking_id=toshlubeprod-20&marketplace=amazon&region=US&placement=1845283775&asins=1845283775&linkId=S3OM7WV32IUZVOAH&show_border=true&link_opens_in_new_window=true" style="height: 240px; width: 120px;"></iframe>
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If you are still looking for further information on writing you CV take a look at the University of Kent's <a href="http://www.kent.ac.uk/careers/cv.htm" target="_blank">website</a>. The </span><span style="font-family: "arial" , "helvetica" , sans-serif;">National
Career Service also offers plenty of useful <a href="https://nationalcareersservice.direct.gov.uk/advice/getajob/cvs/Pages/default.aspx" target="_blank">advice</a>. </span><span style="font-family: "arial" , "helvetica" , sans-serif;">Finally the BBCs Kevin Peachey has <a href="http://www.bbc.co.uk/news/business-15573447" target="_blank">a good video</a> on advice for getting a potential employers attention.</span></div>
Tosh Lubekhttp://www.blogger.com/profile/02142873592089731509noreply@blogger.com