Showing posts from November, 2016

Great Videos from Ordinary Businesses - Purple Feather

It is said that a picture is worth a thousand words. So how many words is a video worth? According to Dr James McQuivey of Forrester Research, one minute of video is approximately equal to 1.8 million words. I will examine that claim in a future post but for today I want to share a video with you that makes it clear that the words you use can make a huge difference to the outcome you can expect.

The Power of Words: Purple Feather

In the 6th in the series we look at a video by Andrea Gardner's Purple Feather, based in Glasgow, Scotland.

As Purple Feather say on their website, they created 'The Power of Words' video to showcase their respect for language. It is a direct homage to ‘Historia de un Letrero (The Story of a Sign)’ by Alonso Alvarez Barreda, which won an online contest organised by the National Film Board of Canada at the Cannes Film Festival 2008. In turn, ‘The Power of Words’, Purple Feather’s English version made in 2010, also won an award and actually went on to …