Why you need to use YouTube Cards and End Screens
YouTube Annotations. They are a bit like Marmite, you either love them or you hate them. As a viewer you may think they are ugly and often hide the video you want to watch. But if you are a YouTube creator you will know annotations have been one of your best friends. When introduced by YouTube they helped Creators grow their channels by encouraging fans to subscribe, lead them to other related videos, boost comments, likes and shares, Annotation can even facilitate the sale of merchandise. So if Annotations are so good, why is YouTube doing away with them from Tuesday May 2 nd 2017? The big problem for Annotations is that they are old technology that does not work on mobile. Annotations were introduced in 2008 when our e-lives were firmly tied to desktop computers. Mobile networks were relatively slow and streaming HD videos to your phone was a bizarre notion for most people. Almost ten years later everything has moved on. Desktop viewing has been overtaken by mobile and