Videoeezy from Tosh Lubek Productions

I am pleased to welcome back Janet Torley of Events forBusiness . Janet was with us a few months ago sharing her top tips on networking. Today she is drawing on her experience and an event organiser to shed light on how to get the most from visiting trade shows or business exhibitions.Watch the video or keep reading.   As well as the tip in this blog you may find the following books useful. If you are interested in buying The Beermat Entreprenaur by Mike Southon take a look at my blogpost based on his tips for the perfect Elevator Pitch .            Be Prepared First up is really an obvious tip but one that always seems to be forgotten by at least a handful of visitors to every trade show. Be prepared. If you have the opportunity check who the exhibitors are and try and find out a little about each of them. Whether you are looking for suppliers or potential customers you may prefer to target those who are geographically close to you so check out where each busin

Today I have invited Duncan Tannahill to share his 5TopTips on Business Management techniques to help grow and develop your business. You can either watch the video or skip ahead and read the post. When it comes to helping your business grow and develop there are a number of things that you should be addressing. Have a plan You must plan and set out clear goals for what you want to achieve and when you want to achieve the goals. Failing to plan is planning to fail. Goals need to be specific, measurable, achievable, and relevant to your business. Also set a timeframe for achieving those goals, if you do not you run the risk of putting off taking action until tomorrow and ultimately failing to achieve your goal. Avoid the Time-Trap You cannot manage time but you can manage how you use time. Time is the most important resource in your business, perhaps even more important than money.  Tasks you undertake have two dimensions, namely, importance and urgency. The

Today’s post is based on a recent presentation by Duncan Tannahill Managing Director of the Tannahill Partnership and former CEO of Glasgow Chamber of Commerce. You can watch an abridged version of the presentation in the video below or keep reading. ProfitBuilder Very often businesses give away profit and opportunity without necessarily being aware of it. If they systemised their business their teams could run the business more effectively and generate larger profits. To achieve this Duncan Tannahill uses a model called ProfitBuilder that looks at Leads , your Conversion Rate , number of Sales , the Average Sale Value , and your Margin . When you multiply all of these separate factors you arrive at your Gross Profit, as you can see in Duncan's graphic below . Now the left hand column is a bit like looking at equations in a maths class so in the right hand column we'll put in some numbers to make it look real. As you can see we have 2000

Online Business Success Tips from SEO Expert Mike Berry aka DynamicMike, owner of http://DIY-web-expert.com and http://1st-page-ranking.com/   Use Opt-ins to get your visitors contact details   Always have a reason to grab the details of the visitors to your website. Most websites do not have any reason to get those details and that is a wasted opportunity. I can give you a quick example of what I mean. One of my friends was actually paying Google Ads to be found and he was getting 30,000 hits a day but he did not have an opt-in but he was converting one percent of those visitors into sales. So he was getting about 300 sales a day, which he was very delighted with, but that meant he had 29,700 visitors per day who had no idea who they were or how to communicate with them. That was a wasted opportunity. So rather than spending more money with Google Ads he could offer his visitors something that would give them a reason to leave their contact details. That way he could

MJ Harrison Supplies, the sole Scottish distributor of Moore Concrete Products, regularly exhibits at trade shows including the Royal Highland show but as Paul Harrison told Tosh Lubek, " Who wants to carry your bulky printed brochure all day but a business card alone offers limited information about us" . At Tosh Lubek Productions we suggested an alternative, the DVD Video Business Card. Left to right: Tosh Lubek, Paul Harrison and Dianne Harrison The DVD Video Business Card is the size of a credit card so it can easily be slipped into a pocket. Like a normal business card it can be printed with your logo and contact information but it can also include a promotional video about your business and pdf files of your company brochure or leaflets. It not only conveys more information than the traditional cardboard version but it also has a better chance of remaining on someone's desk because of its usefulness and novelty value. It is also flexible, with the video con