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Showing posts with the label advertiser boycot

Why Your YouTube channels Needs 10,000 views for adverts

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UPDATE: To see the latest requirements to get into the YouTube Partner Program (YPP), see this article on DIYVideoStudio.com . So you want to make money online and you think an easy way to do that is create video content, upload it to YouTube and monetize it with ads. Well hold on there, the goal posts have just shifted. YouTube has just changed some of its rules about YouTube Partner Program membership. YouTube has introduced changes it hopes will address the concerns of some heavy weight advertisers who recently discovered their adverts had been appearing beside videos that promote hate, extremist views and terrorism. Obviously major brands do not want to be associated with such material but the is a further twist. Some of their advertising budget is being shared with the hate speech creators. Effectively, major advertisers fear they are inadvertently helping to fund and facilitate individuals and organisation whose views are highly divergent from those of their brands. ...