How To Create A Great Elevator Pitch That Converts
Mike Southon is known as "The Beermat Entrepreneur", after the name of his series of business books, and he is one of the UKs leading authorities on entrepreneurship and sales. He teaches the art of selling, is an entrepreneur mentor and delivers presentations at business events up and down the country. Mike’s advice comes from experience having built and sold his own company in the 1980s. In the 90s he worked on seventeen start-ups. When I met Mike at a Business50 event in Glasgow he kindly agreed to share some business advice based on his highly successful book "The Beermat Entrepreneur". To be specific his tips are on the topic of The Elevator Pitch or Elevator Speech . Mike has distilled the elevator pitch into its component parts to the point wher it is an easily remembered elevator pitch template. He calls it the Elevator Pitch Five Ps: Pain, Premise, People, Proof and Purpose . If you are thinking of starting a business or the th