Videoeezy from Tosh Lubek Productions

If you’ve ever searched for a product on a site like Amazon you will probably have subsequently been followed around the internet with adverts for that product. Congratulations, you've just been retargeted. The process is called retargeting or remarketing, and it is a powerful way to convert searchers into buyers. At the recent Social Media and Marketing Show in Edinburgh, Blue Cliff Media's Gavin Bell explained how any business can use this clever technique to get more sales when they advertise on Facebook. Watch the recording of Gavin Bell's seminar where he takes time to explain how to create and use Facebook retargeting pixel. Briefly the process goes like this. Step 1 Create the Facebook pixel for your website or landing page. You might think because we are talking about a pixel that this will involve creating some kind of graphic. Well that's not the case. The Facebook Pixel is a little bit of Javascript code that you need to place in the header ta

Today's post is based on a seminar presented by Liz Melville to a packed room during the Social Media and Marketing Show in Edinburgh in July of 2015. Liz has built three businesses using social media and currently runs her own Social media company helping clients to use social media effectively to generate real sales. However, the trick on Facebook, as you will discover below is not to SELL, SELL, SELL. You can watch the video I took of Liz's seminar (you'll get more details by watching) or you can read the summary that is the post below. Whichever you prefer I suspect it will change the way you use Facebook. Research your ideal customer You need to know who is your ideal audience. Who do you want to find? You have to know who you’re looking for on social media. You might say, it’s everyone , but you would be wrong, that’s not your ideal audience. You need to think about who you really want to talk to and reach on Facebook and then tailor your m