Videoeezy from Tosh Lubek Productions

Today's post is based on a seminar presented by Liz Melville to a packed room during the Social Media and Marketing Show in Edinburgh in July of 2015. Liz has built three businesses using social media and currently runs her own Social media company helping clients to use social media effectively to generate real sales. However, the trick on Facebook, as you will discover below is not to SELL, SELL, SELL. You can watch the video I took of Liz's seminar (you'll get more details by watching) or you can read the summary that is the post below. Whichever you prefer I suspect it will change the way you use Facebook. Research your ideal customer You need to know who is your ideal audience. Who do you want to find? You have to know who you’re looking for on social media. You might say, it’s everyone , but you would be wrong, that’s not your ideal audience. You need to think about who you really want to talk to and reach on Facebook and then tailor your m

Today I have invited Graham Innes of Creation Social Media in Perth to give his five top Social Media Tips for businesses to use in their Social Media Strategy. Tip number one is all about making sure that your first impressions are right on any single social media channel you use for your social marketing. Make sure your cover picture is optimised or any other image space you have is optimised. Then it is important you engage on social media because many people set up lovely platforms but then forget to talk to people, so make sure you engage. Tip number two is all about having a GMAIL account. If you have a GMAIL account remember it gives you accesses to both YouTube and Google+. It is important because both YouTube and Google+ give huge advantages to search engine rankings for social media on the internet. YouTube is the second largest search engine on the internet and if you can populate that channel with a slideshow and a description of your business it gives you