Showing posts from 2016

Great Features For Video Creators On iPhone 7

My first reaction to the launch of the iPhone 7 was anger that Apple had removed the 3.5mm headphone jack. Two days on I’m still not convinced it’s the right move for users but I’ll admit the phone seems to offer the vlogger or video maker some great features. A lot of the initial reports have been about the dual lens system on the iPhone 7, in fact that only applies to the iPhone 7 Plus. The smaller iPhone 7 is only equipped with the wide angle f1.8 lens. Both versions being able to shoot 1080p footage at 30 and 60 fps. Both versions of the phone seem to offer plenty to today’s video creator, although we will have to wait until 16 th  September 2016 before we can get hands-on with the phone. Until then here’s what Apple say we are going to get. Better low light performance Both the iPhone 7 and iPhone 7 Plus have a new 12-megapixel wide angle 28mm f/1.8 six element lens. According to Apple this will transmit about 50% more light to the sensor, compared to the iP

The Best iPhone 7 Video Microphone Blog Post

Apple Scrap 3.5mm headphone socket on iPhone 7 So Apple have abandoned the 3.5mm headphone socket on the iPhone 7. Well who wants that pesky little socket when all it’s doing is taking up valuable space! Well, I do actually! Yes, the 3.5mm jack maybe 50-year-old technology but it is darn useful technology that allows me to plug in a set of headphones or microphone into my iPhone. If you’re interest, the 3.5mm jack was a development of it’s even older big brother, the 100-year-old ¼ inch PO jack. It dates back to the days when you couldn’t dial a number from your phone. In those early days you lifted the receiver and asked the telephone operator to connect you to, say, “Hollywood 639”. Anyway, back to why I think ditching the 3.5mm jack is a bad move. For a start, the Lightning connector is proprietary technology that Apple will only share with other manufactures provided they pay a licensing fee. The technology will make accessories more expensive than if they con

Why Smartphone Video Is Best For Promoting Your Business

Why Smartphone video is a ‘must have’ for promoting your business A modern smartphone is like having a film studio in your pocket - yet few businesses take advantage of the amazing technology they already own and use it to promote their products. Now a new online course intends to change all that and get entrepreneurs creating great video. In just a few days, Ayrshire-based Tosh Lubek and Ken McGaffin have signed up over 360 students from around the world for their course, ‘Make Great Videos on a Budget’ which sells for just £20. “Video is the most popular form of content online - from how-to videos, product demos, customer testimonials and more,” says Lubek, “With video, people see you and hear you, they follow your advice and they get to trust you - and then of course, they’re ready to buy from you”. And video can outperform the written word. “Small businesses hate writing about themselves - just ask any designer who’s waiting for copy to get the latest brochure done!”

How To Use Retargeting Pixel With Facebook Advertising

If you’ve ever searched for a product on a site like Amazon you will probably have subsequently been followed around the internet with adverts for that product. Congratulations, you've just been retargeted. The process is called retargeting or remarketing, and it is a powerful way to convert searchers into buyers. At the recent Social Media and Marketing Show in Edinburgh, Blue Cliff Media's Gavin Bell explained how any business can use this clever technique to get more sales when they advertise on Facebook. Watch the recording of Gavin Bell's seminar where he takes time to explain how to create and use Facebook retargeting pixel. Briefly the process goes like this. Step 1 Create the Facebook pixel for your website or landing page. You might think because we are talking about a pixel that this will involve creating some kind of graphic. Well that's not the case. The Facebook Pixel is a little bit of Javascript code that you need to place in the header ta

How To Multiply On Your Fingers And Thumbs

Who said multiplication is difficult? It's really easy when you use the fingers and thumbs on your hands and you can multiply the numbers between 1 and 4. If you can do that then  you can also multiply by 5, 6, 7, 8, 9 and 10. All it takes is your fingers and thumbs. It's so simple even young children can do it, they just need to be shown, and it's a lot of fun. So now you want to know how to multiply with your fingers and thumbs, so let's get straight to it. Put you open hands in front of you with your palms facing upwards. Your fingers and thumbs are going to represent the following numbers: Thumbs = 6 Index fingers = 7 Middle fingers = 8 Ring fingers = 9 Little finger = 10 Your thumbs are always a six and your little fingers are always a ten. Also, to simplify things we will refer to thumbs as fingers. Next,  your left hand deals with the first number in the multiplication sum and your right hand deals with the second number.