Videoeezy from Tosh Lubek Productions

I am pleased to welcome back Janet Torley of Events forBusiness . Janet was with us a few months ago sharing her top tips on networking. Today she is drawing on her experience and an event organiser to shed light on how to get the most from visiting trade shows or business exhibitions.Watch the video or keep reading.   As well as the tip in this blog you may find the following books useful. If you are interested in buying The Beermat Entreprenaur by Mike Southon take a look at my blogpost based on his tips for the perfect Elevator Pitch .            Be Prepared First up is really an obvious tip but one that always seems to be forgotten by at least a handful of visitors to every trade show. Be prepared. If you have the opportunity check who the exhibitors are and try and find out a little about each of them. Whether you are looking for suppliers or potential customers you may prefer to target those who are geographically close to you so check out where each busin

Mike Southon is known as "The Beermat Entrepreneur", after the name of his series of business books, and he is one of the UKs leading authorities on entrepreneurship and sales. He teaches the art of selling, is an entrepreneur mentor and delivers presentations at business events up and down the country. Mike’s advice comes from experience having built and sold his own company in the 1980s. In the 90s he worked on seventeen start-ups.             When I met Mike at a Business50 event in Glasgow he kindly agreed to share some business advice based on his highly successful book "The Beermat Entrepreneur". To be specific his tips are on the topic of  The Elevator Pitch or Elevator Speech . Mike has distilled the elevator pitch into its component parts to the point wher it is an easily remembered elevator pitch template. He calls it the Elevator Pitch Five Ps:  Pain, Premise, People, Proof and Purpose . If you are thinking of starting a business or the th