Why Your YouTube channels Needs 10,000 views for adverts
UPDATE: To see the latest requirements to get into the YouTube Partner Program (YPP), see this article on DIYVideoStudio.com.
So you want to make money online and you think an
easy way to do that is create video content, upload it to YouTube and monetize
it with ads. Well hold on there, the goal posts have just shifted. YouTube has
just changed some of its rules about YouTube Partner Program membership.
YouTube has introduced changes it hopes will
address the concerns of some heavy weight advertisers who recently discovered
their adverts had been appearing beside videos that promote hate, extremist
views and terrorism.
Obviously major brands do not want to be
associated with such material but the is a further twist. Some of their
advertising budget is being shared with the hate speech creators. Effectively,
major advertisers fear they are inadvertently helping to fund and facilitate
individuals and organisation whose views are highly divergent from those of their
brands.
With around 250 companies quitting Google’s ad
platforms, estimated by some to be worth about $750m in lost revenues, it is no
surprise that Google have sat up and announced some changes to safeguard the
interests of their advertisers.
Philipp Schindler, Google’s chief business
officer, wrote in a blog post,
“We’re taking a tougher stance on hateful, offensive and derogatory content.” He
continued, “We’ll also tighten safeguards to ensure that ads show up only
against legitimate creators in our YouTube Partner Program—as opposed to those
who impersonate other channels or violate our community guidelines. Finally, we
won’t stop at taking down ads. The YouTube team is taking a hard look at our
existing community guidelines to determine what content is allowed on the
platform—not just what content can be monetized.”
So how is this going to affect your YouTube
channel?
If you already have an established channel you
don’t need to worry. If it is already monetized your viewers will continue to
see ads appear with your videos. However, if you are creating a new channel the
changes will affect you.
You can monetize your channel as before by
going to your channel features and enabling monetization, but your
viewers will not see adverts on your videos until your channel reaches the 10,000
view threshold. Or at least that is when your viewers may start seeing
adverts on your videos. According to a post by Ariel Bardin,
vice president of product management at YouTube, "After a creator hits 10k
lifetime views on their channel, we'll review their activity against our
policies. If everything looks good, we'll bring this channel into YPP [YouTube
Partner Program] and begin serving ads against their content. Together these new
thresholds will help ensure revenue only flows to creators who are playing by
the rules." So even if your channel reaches 10k views you will only get
adverts appearing on your videos if you play by YouTube’s rules and policies,
and those policies may change some more in the weeks and months ahead.
So is this
bad for your YouTube channel? No. In fact, provided you are playing by the
rules, YouTube’s changes are sensible and good news, since they are clearly
aimed at bringing back advertisers and their advertising budgets.
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