YouTube Annotations. They are a bit like Marmite, you either love them or you hate them.
As a viewer you may think they are ugly and often hide the video you want to watch. But if you are a YouTube creator you will know annotations have been one of your best friends. When introduced by YouTube they helped Creators grow their channels by encouraging fans to subscribe, lead them to other related videos, boost comments, likes and shares, Annotation can even facilitate the sale of merchandise. So if Annotations are so good, why is YouTube doing away with them from Tuesday May 2nd 2017?
The big problem for Annotations is that they are old technology that does not work on mobile. Annotations were introduced in 2008 when our e-lives were firmly tied to desktop computers. Mobile networks were relatively slow and streaming HD videos to your phone was a bizarre notion for most people. Almost ten years later everything has moved on. Desktop viewing has been overtaken by mobile and annotations have not kept pace because they were never intended to be mobile friendly.
In 2015 YouTube introduced Cards, which were meant to be a mobile friendly replacement for Annotations, however Cards did not provide the same functionality. Then in 2016 End Screens were launched, again usable on mobiles but restricted to appearing on the last 20sec of a video. The fact that Cards and End Screens are not direct replacements for Annotations is perhaps not surprising. YouTube have said that viewers on average close 12 annotations before they click on one, which suggests viewers do not like them or the way they are being used. With such evidence why would YouTube introduce Annotations Mk II that work on mobile? With Cards and End Screens YouTube have provided the main benefits of Annotations but restricted what Creators can do, thereby avoiding viewers.
Although some Creators have complained about the demise of Annotations their use has dropped by over 70 percent as the new mobile friendly tools had been adopted. The fact that Cards and End Screens also produce seven time more clicks across YouTube than Annotations must also have been a big reason behind the move.
So if you have videos on YouTube what will this mean? As from 2nd May 2017, you will not be able to add new or edit existing annotations. But viewers will continue to see your existing Annotations on desktop computers. Fortunately, you will be able to delete your Annotations post May 2nd, very handy if you have Annotations that show product prices or other details that may change in the future.
If you are a die-hard Annotation user and the majority of your watch time is from desktop users, check and update your existing Annotations before YouTube remove your ability to do so. Update anything that needs updating, make your Annotations as attractive as possible and of course make them user friendly.
Popular posts from this blog
Repair kits for the WABCO Air Suspension Compressor are available for the various models affected. To purchase the kit for your model click the link next to your model in the list below to be taken to the appropriate UK or USA eBay listing. For background info on the kits and fitting instructions scroll further down. Audi Allroad C5 (2000 to 2005) - UK eBay listing USA eBay listing Audi Allroad C6 (2006 to 2011) - UK eBay listing USA eBay listing Audi A8 / D3 / 4E (2002 to 2010) - UK eBay listing USA eBay listing Audi Q7 (2005 to 2013) - UK eBay listing USA eBay listing BMW X5 / E53 (2000 to 2006) - UK eBay listing USA eBay listing BMW 5 Series / E39 (1997 to 2008) - UK eBay listing USA eBay listing Jaguar XJ (2003 to 2010) - UK eBay listing USA eBay listing Land Rover Discovery 2 (1998 to 2004) - UK eBay listing USA eBay listing Mercedes E Class – w211 (2002 to 2009) - UK eBay listing USA eBay listing Merc
Ladder Grips safety device If you have ever climbed a ladder you will know that it can be an unsettling experience and sometimes downright dangerous. So it is good to find ladder safety accessories and devices that work, are easy to use and are NOT one of those use once and put away and forget gizmos. A Scottish company has developed and patented a new ladder safety accessory called Ladder Grips, which is available direct from their website laddergrips.com . You can watch LadderGrips' new corporate video here. Bobby Park, Inventor I met Bobby Park, the inventor, who told me about his ladder safety devices and even took me to the Ayrshire factory where Ladder Grips are being manufactured. Bobby told me that Ladder Grips are a unique new ladder safety accessory for the workplace and home and that, size for size, no other ladder safety devices or accessories provide the level of safety or versatility. T he key feature of Ladder Grips that make it so
If you have just started using FiLMiC Pro you may not have looked in detail at the FiLMiC Pro presets that you have available by tapping the gearwheel icon. But why would you bother with FiLMiC Pro Presets? Quite simply because they offer quick access to all your regularly used settings. So why does that matter? Quite simply because creating and having a library of presets that you can quickly access will enable you to accelerate your workflow. Not only that, but you'll also be able to take advantage of any video opportunity you come across. DIY Video Studio has an article that lists the FiLMiC Pro presets and settings. Download the FiLMiC Pro apps FiLMiC Pro is available from the AppStore for iOS devices and through iTunes. You can also download FiLMiC Pro and FiLMiC Remote as the FiLMiC Pro Camera Kit . The addition of FiLMiC Remote is a great way to use a second device as an external monitor and remote control. A must have for any self shooter using the goo