Online Business Success Tips from SEO Expert Mike Berry aka Dynamic Mike
Use Opt-ins to get your visitors contact details
Always have a reason to grab the details of the visitors to your website. Most websites do not have any reason to get those details and that is a wasted opportunity. I can give you a quick example of what I mean. One of my friends was actually paying Google Ads to be found and he was getting 30,000 hits a day but he did not have an opt-in but he was converting one percent of those visitors into sales. So he was getting about 300 sales a day, which he was very delighted with, but that meant he had 29,700 visitors per day who had no idea who they were or how to communicate with them. That was a wasted opportunity. So rather than spending more money with Google Ads he could offer his visitors something that would give them a reason to leave their contact details. That way he could contact them again with other offers, products or services that they may be interested in. So give your website visitors something for nothing that allows you to get their contact details and build your list. Do that and you will immediately be ahead of most small businesses because they usually fail to do that.
Make sure your website is mobile friendly. These days most people have got smart phones and if your site is not mobile friendly a significant proportion of your potential customers will not have a good experience on your website. Moreover, if your site is not mobile friendly along the lines of Googles Mobile Optimization Guidelines you probably will see a drop in your ranking when people search for your keywords. Also make sure your site loads quickly on mobile devices otherwise it is likely to incur a speed penalty in the future, as Google’s Matt Cutts has pointed out.
Put video on your website
Social Media, don’t ignore it but don’t waste too much time on it. There’s an awful lot of easy ways to waste time on social media but that’s old fashioned now. The number of Facebook likes and the number of Twitter followers you have is irrelevant in today’s world. We used to say turnover is vanity and profit sanity, well having Facebook likes and Twitter followers is vanity. If you think about how many things you liked on Facebook in the last week versus how many things you actually purchased as a result you’ll see what I’m talking about. So use social media but don’t waste too much time on it.
Don’t waste your time trying to figure everything out for yourself. Turn to someone that has experience. Regardless of what your business is find someone who has been there, done that and can prove it to mentor you and set a direction for your business. The amount of time you will save and the mistakes you’ll avoid is worth spending some money to get the shortcut to where you want your business to be. Alternatively pay attention to what other people are doing that works and follow them. You don’t need to re-invent the wheel to win online business success.
For useful information on how to start a business online see this article on the Entrepreneur website.
If you’re stuck for ideas for your online business see what a 16 year old managed to achieve in just three years.