How To Create A Great Elevator Pitch That Converts
If you are thinking of starting a business or the thought of selling brings you out in a cold sweat settle back what you need is a good elevator pitch. Thinking it through at the start of your business will not only help you better understand your business but also give you the ability to explain it others, including potential customers, in about a minute or two.
An idea is always easier to understand if illustrated with an example and the example Mike uses in the video is an elevator pitch for my video production business.
Pain or Problem
Proof comes next and proof means testimonials. If you are not a natural when it comes to sales this sales technique will suit you perfectly because you get your customers to sell for you. Again for my business it would be something like, I create really effective videos for my clients so watch one of the many video testimonials my clients have recorded. If you see one that particularly interests you give them a call and they’ll give you more details about what I’ve been able to do for their business.
Purpose is the last P and it stands for what is the purpose of your business? Obviously it is about making money but is making the world a better place? Are you having fun? Are you enjoying what you are doing? If you have started your own business you know how much harder it is than being an employee so you have to enjoy and be rewarded by what you are doing. The purpose of my business is to pay a salary but also to allow me to apply my creative and technical skills for the benefit of other business people who either cannot or do not want to create videos and TV commercials. Knowing what I create can and does influence others is awesome, what I do actually affects others, hopefully for the better.
For further details on Mike southon visit his website here: http://www.mikesouthon.com/