Tosh Lubek Productions celebrates 3 years in business by adding TV commercial production to its range of services
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Tosh Lubek Productions, based just outside of
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Tosh Lubek Productions was established in May 2010 to offer a radio commercial production service to advertisers and broadcasters across the
With web video firmly established as part of the company's
portfolio it was not long before the production of in-store TV advertising was
added to the list of services. Tosh Lubek said, "in-store TV advertising works well for my clients. The short videos I
produce can include general information about the businesses, specific products
and of course offers. TV and video are powerful media because we tend to trust
the truth of what we see".
Since the introduction of in-store TV advertising the
company has not stood still, it has worked on the creation of client DVDs, the sound
design for a dinosaur themed visitor attraction and now television commercials.
Tosh said, "For the last 18 months I
have helped my clients with their TV advertising, from working on the copy and advising
on the visuals to producing the voiceover and audio track. But I have now produced
a complete TV commercial for Dino Park that is running on
ITV Border ".
Dino Park TV commercial |
David Wilson, the owner of Dino Park ,
called and asked if it were possible to get a TV commercial written and
produced in time for the bank holiday weekend, of course the answer was yes.
Fortunately Tosh had already created a couple of web videos for Dino Park
so a lengthy briefing session was not necessary prior to writing a script and
storyboard. Once approved the graphics could be sourced from Alba Printers, the
web designers responsible for Dino
Park 's website, and
production set in motion. The voiceover was recorded, edited and mixed with
appropriate background music and sound effects. Next came the graphical
elements, supplied by Alba Printers as photographs and vector files. The latter
would have to be teased apart into individual elements before being imported
into Photoshop so a little tweaking. Finally the sound track and graphics could
be imported into Adobe After Effects, a digital motion graphics, visual effects and compositing
software package, and the visuals added and animated. A few hours
later the commercial was ready for approval and dispatch to ITV.
The TV commercial was created at short notice but at Tosh
Lubek Productions working on such projects is not a problem, "Last minute bookings are something I got
used to when working in radio", Tosh commented, "so rush jobs don't faze me, however quality can't
be compromised in an effort to get the job done quickly ". As it
happened David Wilson from Dino
Park was very pleased
with the final result and said, "the
commercial looks great and thanks for the quick turn around".
ABOUT THE AUTHOR: Tosh Lubek is an award winning writer/producer and founder of Tosh Lubek Productions, a company based in the West of Scotland that creates website videos and radio advertising for clients across the UK and Ireland.
Tosh Lubek can be contacted on 01292 570823 or through his website http://www.toshlubekproductions.co.uk
Tosh Lubek can be contacted on 01292 570823 or through his website http://www.toshlubekproductions.co.uk